It all started when I decided to create a digital marketing micro-agency to support my own info-product (https://www.instagram.com/pedrolucio/).Today we are a full-stack marketing agency that develops, plans and executes product launches for experts/influencers. Besides that we develop everything from visual communication to sales strategies.During the first year of operation, we developed 7 products in 3 different niches and carried out 14 individual launches.Today I work at the agency prospecting new business and supervising the results of projects and collaborators.

Responsible for creating Business Intelligence area at TC. We managed to structure all digital data assets from the company and brought all outsourced data services to be done internally. This department and the structure built supported the company's MRR growth of more than 8x in 2020.I took over the marketing strategic planning position on the company, and ended up being responsible for several product launches (courses and Saas).

DPZ&T is one of the most renowned brand builders in Brazil and part of it achievements comes because of a strong data intelligence culture built on the agency early days. DPZ&T is an agency of giant projects with giant challenges, where I was challenged to merge media, BI and planning skills in the most connected way possible.Films that entertain and sells, that was the main objective behind most of Renault's campaigns I participated in. An interesting campaign result I have been part of is the Kwid Dungeons and Dragons campaign. It generated more than 37 million (BRL) in earned media all around the globe, and a giant sold-out at the car model in brazilian territory.Main activities:• Campaign planning.• Monitoring and reporting of campaigns focused on performance.• Support and operation of tools (Web Analytics, Media, Dashboards, Data Analysis, etc).• Team training and management.• Construction of databases and processes automation (BigQuery and SQL)Main customer: Renault Brazil

I had the honor of working at Leo alongside on 2 incredible departments, the Data department led by Daniel Dante and the planning department led by Tiago Lara. I joined Leo Burnett with a mission, to take my knowledge of data to the planning area and minister a department fusion to what would come to be called Data Strategy. Not only was I able to radically evolve processes and include data in planning decision making, but I was also able to support a huge improve in performance and results at the clients I worked with. A milestone during my time at Leo was bringing the client Kraft Mayo to the agency, a super account that we worked with and achieved extremely positive results.Main activities:• Campaign planning through data analysis.• Dashboards development.• Web Analytics (website tagging, wireframe development, etc)• Reporting for decision making in paid media• Tools and Skills (GA, DV360, GTM, AdWords, Data Studio, Power BI, CSS, HTML, etc)Main customers:• Bradesco• Camil Group• Kraft Mayo

Everyone has that first working experience that can be considered a school, an experience that dictates their profile as a professional, right? Well that was the experience for me at Cognitive. I joined the team of the brilliant professor Claudio Oliveira, at Cognitive, after carrying out an academic research together with him in the social media and business performance area.Nothing fairer than living the research done in the market, right?During my experience at Cognitive, I worked allocated in 3 advertising agencies during different periods. The challenge was 100% to leverage performance in all of them. There I had my first contact with high volumes of investment in paid traffic and business analytics. I served exceptional clients to work alongside and from various sectors, such as BB Seguros, Twitter and Accor Hotels.

I developed an online store to sell Art Prints made by me. I used an E-commerce model that works without stock, the production was made according to demand and the entire logistics chain was automated with production processes (which is very similar to today's drop shippings, despite not having the slightest knowledge about the term at the time ).With the rapid growth of the store in its period of operation, I deepened my knowledge in the areas of:• finance• media• consumer relationship• e-commerce• social network strategyThe store started on the social network Instagram and reached more than 13 thousand followers on the same platform. More than 1200 sales were completed in the first year of activity.The brand and the virtual store were discontinued because of personal projects that I started outside Brazil.