Pedro Souza Email & Phone Number

Wellington, Wellington Region, New Zealand

• Led, consulted, and advised on requirements for web analytics to understand the value to customers of Stats NZ data products and services.• Leading the development of the process and prototype of customer-focused dashboards within our customer value workstream, resulting in senior leadership approval and dissemination across the organization for various data products and channels.• Identifying opportunities to automate analytics, surveys and reporting processes to create more time for insight generation. Ongoing monitoring and reporting of analytics and insights to decision-makers.• Providing credible, expert advice to colleagues, data and statistics professionals, and decision-makers on insights into customer value.

Wellington, Wellington Region, New Zealand

.• Led multi-channel customer data projects, collaborating with cross-functional teams to gather, analyse, and deliver high-quality data for segmentation, campaign targeting, and content creation.• Developed customer success plans by analysing customer data (business value drivers, KPIs) and translating insights into actionable blueprints for mutual success.• Led the implementation of Tableau dashboards across the organization to improve efficiency for passengers and cargo. • Led the implementation of Microsoft Azure Synapse, a data integration platform, to consolidate data from various sources (booking systems, customer databases, website interactions, external APIs). This initiative enabled real-time analytics for website traffic patterns, booking trends, and customer behaviour.• Leveraged the data warehousing and scalability capabilities of Azure Synapse to handle large amounts of data and automatically scale down when needed. Additionally, we developed predictive models using the stored data to forecast demand, identify customer preferences, and inform targeted marketing campaigns.

New Zealand

Auckland, New Zealand

• User research, developing affiliates worldwide, partnerships with bloggers and tv networks worldwide, mitigating, and monitoring market risks.• Storytelling, gathering, and compelling data into insights.• Loading products on the website and affiliate pages.• Competitor analysis, pricing, keyword research, domain authority,rankings, on-page analysis and optimization, backlinks, and contentpackets.• Collaborated with cross-functional teams to enhance the design,usability, content, and all conversion points.• Campaign segmentation strategies across Google stack, feed &custom labels.• Ad copy setup, ad optimization, Budget management weekly/monthlyforecast spend.• Meet, analyze and report on KPIs such as traffic generation, CPC,CPA, ROAS, GMV, and multi-channel attribution onsite.• Investigate and implement new projects, technology stacks, andchannels as required.

Wellington & Wairarapa, New Zealand

• Plan and execute sales cycle, meeting monthly, quarterly sales, and market targets. Achieve or exceed sales quota as assigned. Placing orders in coordination with sales forecast and planning requirements. • Provide feedback (customer/prospects needs, industry trends, market perceptions, competitive intelligence, etc.) to company management. • Finished goods and retail supplies. Included, a major process in runout analysis on items rationalized, discontinued, disposition on excess seasonal products, and refreshed packaging. • Monthly O&E (Obsolete & Excess) and all KPI associated with inventory.

Rio De Janeiro Area, Brazil

• Orchestrated two successful corporate re-branding campaigns, including coordination of new logo with all vendors and clients, new website and marketing materials, internal and external messaging, and internal communications coaching.• Collaborated with sales team, directors, and Houston marketing team to issue proposals (RFPs and RFIs).• B2B integrated marketing campaigns.• Innovative insights from reporting and data.• Gathering data and insights to improve marketing performance.• Effectively managed project and campaign budgets.• Stakeholder & client management.• Created content for the corporate website, sales presentations, email campaigns, and corporate sales collateral.

Stavanger Area, Norway

• Ordered shipbuilding commodities, sourced technology, and furnishings suppliers, develop RFPs framework, negotiated pricing with major commodities manufacturer, assisted with contracts management. Prepared inventory files and budgets/spend reports, input, and output in the supplier management system. • Elaborated financial reports and creating Excel dashboards for spend analysis.

Rio De Janeiro Area, Brazil

* Contract Management - Sourcing Suppliers* Purchasing framework development

Double Degree, Web Page, Digital/Multimedia And Information Resources Design

Bachelor'S Degree, Business Administration, Management And Operations