Pedro Junior Puppim Email & Phone Number

• Responsabilities:
• Leading the acceleration of the internalization process of the WhatsApp Chatbot acquisition channel;
• Responsible for conceptualizing the orchestration of conversational agents with generative artificial intelligence;
• Actively involved in the integration and optimization of media campaigns connected to the WhatsApp channel;
• Collaborative management with business stakeholders, technology, and design to align product strategies and customer experience;Impact:
• Increase in year over year acquisition by 22%;

• Responsibilities:
• Leading strategic initiatives across two product lines and squads: Chatbot White Label and Account Management Platform (NiaGo), both developed for the Real Estate sector;
• Spearheading the transition from project to product format as the Chatbot Product Manager, orchestrating the development of a cost-effective white label model;
• Create and launch the NiaGo Product automating real estate bill searches using RPA technology;
• Led user researchs, validate hypothesis and mitigate risks, conducting experiments and MVP validation;
• Defining OKRs and KPIs to drive towards key business objectives, ensuring alignment of customer pain points with the startup strategy.Impact:

Vila Velha, Espírito Santo, Brasil

• Leader and sales manager focused on optimizing lead conversion, reducing Customer Acquisition Cost (CAC) and perform Lifetime Value (LTV);
• User mapping/purchase journey, definition of Go To Market strategies, creation of personas to adapt the franchise product to the local customers;
• Implementation of CRM MS Dynamics focusing on customer acquisition, activation and retention, data collection and analysis;

• Development of digital web product focused on a delivery service integrated with the operation of the physical store chain. Responsible for conducting A/B tests, monitoring metrics and user experience improvements;
• Management and optimization of Go To Market actions, market intelligence and pricing of the retail chain;
• Responsible for branding strategy, communication and brand positioning;
• Collaborative management of marketing, commercial, sales and operation teams;

• Brand strategy consultant in the acceleration cycle of 12 startups;
• Expertise in branding projects, positioning, target audience, guide and brand contact points;
• Development of brand communication strategies in on and offline channels;
• Visual identities creation, packaging and corporate materials for miscellaneous business;