Marketing Manager, Portugal
CurrentAs the Marketing Responsible at Salto Portugal Business Unit, I manage and coordinate a wide range of marketing and CRM activities, ensuring strategic alignment between the marketing and sales teams. My key responsibilities include:CRM Management: In collaboration with the Sales Department, I oversee CRM operations, managing lead follow-up, new and existing account management, and creating reports and dashboards in Salesforce to assess commercial results and marketing… Show more As the Marketing Responsible at Salto Portugal Business Unit, I manage and coordinate a wide range of marketing and CRM activities, ensuring strategic alignment between the marketing and sales teams. My key responsibilities include:CRM Management: In collaboration with the Sales Department, I oversee CRM operations, managing lead follow-up, new and existing account management, and creating reports and dashboards in Salesforce to assess commercial results and marketing initiatives.KPI Analysis: I develop reports and analyze key performance indicators (KPIs), providing insights to optimize both marketing and sales strategies.Marketing Material Adaptation: I am responsible for the adaptation and translation of technical-commercial and marketing materials (catalogs, data sheets, press releases, presentations, etc.), as well as content management on Salto’s corporate website.Email Marketing Campaigns: I create and implement email marketing campaigns for end customers and channel partners, promoting events, product launches, updates, and other initiatives.LMS Course Management: I manage the Learning Management System (LMS) courses for the Salto Partner Network, ensuring partners have access to training programs that enhance their expertise.Support for Partner Training Programs: I provide marketing support in the development and execution of training programs for Salto Business Partners.Media Plan Coordination: I coordinate the media plan with external agents to enhance the brand’s visibility across the country.Digital Marketing: I align and monitor digital marketing campaigns with Salto HQ’s strategy, ensuring consistent messaging and results.Event Organization: I coordinate and manage the organization of internal and external events and trade shows, targeted at our audience and Business Partners. Show less
