Pedro Walker Email & Phone Number

Responsible for hiring and managing the careers and technical development of a design team comprising more than 10 professionals, including product designers, UX writers, and UX researchers. Leading design reviews, critiques, and brainstorming sessions to cultivate creativity and innovation. Structuring meetings to enhance individual and team performance, such as 1:1 sessions, sync-ups, and providing frequent feedback. Collaborating closely with product managers and fostering direct relationships with business stakeholders to shape the digital experience strategy. With a holistic view of the end-to-end customer journey, overseeing the design team to ensure a consistent, user-friendly, and optimized experience. Achievements:Dissemination of a design culture throughout the company, refining processes and enhancing relevance.

Led the design strategy and execution, from concept to launch, of the most complex and robust digital product in the company: scheduling all exams and vaccines. Participated in and moderated workshops (inception, design sprints, and more) and conducted user research to create the minimum viable product, designed all user interfaces from initial sketches to high-fidelity prototypes, and contributed to the growth strategy of the product pairing decisions with product and development teams. Kept abreast of user experience data analytics using tools like Google Analytics, Hotjar, and user research.Additionally, mentored and coordinated a team of three product designers as the leader of the Scheduling Tribe. Ensured their consistency and effectiveness in developing other key products, such as the informational and relational chatbot for the Customer Call Center.AchievementsSuccessfully launched a new scheduling channel, achieving significant milestones, including a high percentage of schedules via digital channels, an influx of new users to the group, top user satisfaction ratings, substantial cost savings, and increased revenue margins.

Responsible for creating and improving digital products integral to the core business, collaborating across all aspects of the user experience process, including discovery, user interface, user research, hypothesis testing and ensuring consistency in systems and guidelines. Collaboration with developers, product owners and other stakeholders.Achievements:Led the design efforts for critical products, such as scheduling COVID-19 tests during the pandemic period, and online medical teleconsultation.

Recruiting and leading a creative team with more than 10 professionals, sharing responsibilities with a copywriter pair. Developing varied campaigns for a diverse industry. Creating and implementing multiple communication strategies – online, offline and integrated –, focusing in creative and unusual solution, visual art direction, relevant content, storytelling and user experience. Developing prints, films, OOH, websites, branding and more. Developing team, managing project and client relationship. Achievementso Leveraged the Agency, conquering certificates in “Effective” and “Original Creativity” at the Agency Scope and becoming the second-best Agency, according to as industry-wide client opinion poll.o One Gold in Eiffie Award, One Facebook Stories Nominee

In charge of the most important clients and campaigns, developing, delivering and communicating digital and integrated strategies. Immersing in improving art direction, design, user interface and interaction. Supervising a team of designers and assistants, as well as preparing presentations for clients. Achievementso Conquered two YouTube Ads Leader Board, one YouTube Best in Class and one Top of Mindo Creation of a viral campaign that reached more than 20 million organic views.

Collaborated for several campaigns in print, digital and integrated. Solved interactive challenges focusing in user experience and storytelling. Achievementso Conquered one YouTube Ads Leader Board, one Silver in ABEMD.

São Paulo Area, Brazil

Responsible for branding, product design and user experience. Developing the information architecture, navigation flow, prototypes and all the design system. Elaborating the business plan and product launch strategy, as well as collaborating in all research stages, such as benchmarking and usability tests. Achievements:Launch of the minimum viable product as a beta version.

Freelancer

Interactive art direction focusing in important clients such as Kero Coco (PepsiCo) and Netshoes. Total involvement in the creative process, including presenting ideas to client. Campaigns with digital goals, embracing premium interactive activation, media display, social media, websites and more.Achievementso Participation in a relevant and victorious pitch, resulting in the maintenance of the account within the Agency.

Creative lead of an automotive account, with a copywriter partnership. Coordinating Renault’s digital campaigns from concept to final product. Furthermore, participated in the creative process in various accounts such as Natura, Pedigree, Adidas, Santander Bank, Orloff (Diageo), among others. Achievementso Leadership of one of the most important clients at the period.

Collaborating in an immense creative process and contributing in many different campaigns. Focusing art direction and design in print and digital interaction. Creating for direct, activation, print, film and web, exploring and improving a range of different skills. Elaborating for national and international clients, such as: Allianz Insurance, Anhanguera University, Gerdau, Credicard Financial Institution, Citibank, Motorola, IBM, Claro, Sodexo, Atento, Embratel, SAP, ABECS, Red Balloon, Unicef, AMEX, Dupont, among others.Achievementso Contributed in new client acquisition, generating ideas and conquering awards. o One Luerze's Archive - Issue 052010, two Golds in ABEMD

Part of a creative team. Responsible for collaborating in visual concepts and generating ideas.

Bachelor'S Degree, Social Communication And Marketing With Emphasis In Advertising.

User Experience Design

Exchange Program To Improve Media E Communication