Marketing Assistant
o Social Media Manager o Created compelling content that spurred conversations for Funrise’s social media channels o Established a network of over 500 Mom blog and other online influencerso Increased Funrise’s social media audience by 300% in a yearo Developed engaging online campaigns and experiences to drive brand image, increasing consumer web traffico Advised Product Development teams on engagements, including generating ideas for outreach, ethics, and transparencyo Researched new tools and technologies to meet specific needs of the department articulating its benefits and valueo Managed the complete lifecycle of multiple digital activities including community management, social media marketing, engagement and promotions, social analytics, monitoring and measuring, and digital researcho Gathered analytical data about social programs and compiled reports determining benchmarks for future campaignso Pitched concepts and reviewed opportunities with online influencers, working with creators to influence communities of interesto Streamlined Funrise’s systems and practices for social media activities and communications introducing content calendars and campaign timelines• Marketing and Public Relationso Planned and executed targeted marketing programs (web, email, social media, event, product launch)o Created impressive Powerpoint presentations for sale and marketingo Entrusted with developing and executing content for company’s websiteo Drafted copy that appeared on Web, Packaging, and PR documents for Gazillion Bubbles, Tonka, Baby Alive, National Geographic Kids and private label brandso Responsible for products being featured for editorial review in consumer magazines, websites, and news mediao Created relationships with retailers and ad agencies becoming the main point of contact for Funrise’s marketing departmento Oversaw databases of all marketing efforts