Peer Lawther Email & Phone Number

Leeds, England, United Kingdom

Leeds, United Kingdom

Managing a major charity website and its content within a regulated environment, along with owning the charity's social media, blogging, email marketing, third-party content provision and online monitoring capabilities.

Leeds, United Kingdom

Building up a national debt charity's online presence through using textual, visual and audio content tactically through social media tools, encompassing blogs, social networks, forums, email marketing and more. All the while thinking about the audience, the strategy and the measurable outcomes.

I oversaw the strategic, tactical and operational online marketing for three national (and globally-recognised) museums - the Science Museum in London, the National Railway Museum in York and the National Media Museum in Bradford.Successes include: - Strategic management of the National Media Museum's appearance on Flickr Commons, in the process becoming the first UK museum to do so, to great acclaim. More details: http://www.flickr.com/commons/institutions/- The National Railway Museum winning 2 CIPR Awards for my Director of Fun idea, to install a six-year-old as a spokesperson, to attract younger visitors. More details: http://www.cipr.co.uk/pride-awards-2010/regions/yorkshire-lincolnshire-pride-awards-results-2010- The Science Museum established Lates, a monthly late-night event for young urban professionals; around 1200 of a monthly audience of 3000 visited because of my tactical/operational work in social media and email marketing. My average marketing spend to attract this audience was less than £10 per month- Managed every part of the museums' move into using professional systems and best practice in email marketing, building large email databases and successful email newsletters in the process. The resulting metrics (including conversion rates of 55%+) were regarded as the best in the sector and were widely compared to the best seen across any industry- Built huge social media outreaches for all three museums from a standing start to industry-leading standards, on Twitter, Facebook, YouTube and Flickr, gaining over 100,000 followers and fans- Managed many successful online advertising, SEO and PPC campaigns- Presented/spoke at many industry conferences on the role of social media marketing in museums- Produced a successful, overarching social media strategy for the three museums- Me and my line report Marivanna Chessa performed minor miracles on very limited budgets

Efficient management of a large corporate website (16m page impressions and 2m unique users per month, 1.2m fully-registered members).Producing, editing and subbing persuasive marketing content, successfully promoting the company's products to increase Codemasters' member numbers, product awareness and sales.Establishing newsletters/solus emails that reach a cumulative audience of over 2m members a month.Gaining over £1.5m perceived value in on- and offline advertising, based on budgets totalling £15,000.A successful internet forum; There are now eight times more posts per month as when I started.

Online promotion and marketing of videogames to major websites, forums - using the internet to talk to our customers in an honest and straight-forward manner.

Journalism, writing, reporting, editor of a football quiz website

Ba Hons, Modern History And Economics

Education record