Peter Yu Email & Phone Number

Philadelphia, PA, US

Philadelphia, PA, US

Part of elite team tasked with development of next generation brick and mortar retail concept for XFINITY. Responsible for identifying, developing and producing audio, video, interactive and static experiences across multiple technologies, platforms, and devices to attract, delight, and engage customers – encouraging brand engagement and affinity. Managed.

New York City, NY, US

Technical and product lead for pre-school cable network’s digital strategy. Managed roadmap, scope, budget, resource need and scheduling for all digital projects from internal marketing, programing, consumer products and research teams. Oversaw developers & producers to build and operate a complex Drupal web & mobile app experience that includes Flash.

Philadelphia, PA, US

Recruited to launch multi-platform video products to expand Comcast’s reach beyond traditional cable television, onto the web and mobile devices. Principal responsibilities were product development, requirements gathering, roadmap prioritization and select partner relationships. Defined and developed the TV-Everywhere (TVE) & Electronic Sell Thru (EST).

New York, NY, US

Created and expanded the profile for artists outside of the traditional brick and mortar marketplace. Through street-teams, lifestyle marketing, social-media, internet sites, online media buys and strategic partnerships with businesses not well represented within the established music marketplace.Initiated a College Marketing Representative program..

New York, New York, US

Created awareness at a street, lifestyle, college radio and retail level about Warner/Reprise artists. Regular retail visits were conducted to showcase new titles and to ensure local compliance with national programs. Worked with regional and national staff to create online & offline gorilla marketing and touring opportunities for developing and.

Chicago, Illinois, US

Built brand recognition at retail, educated store personnel and customers from product launch through first phase of product cycle. Duties included POP placement maintaining interactive displays, data collection, competitive analysis, and negotiating and building relationships between retailers and Microsoft’s console gaming division.

London, GB

Provided grassroots & internet marketing for new and developing artists under the BMG family of labels. Duties including monitoring and marketing BMG artists at independent music stores, creating awareness at non-music merchants, tour support, college radio tracking, finding and implementing creative marketing opportunities (such as listening parties.

Served as point person for all marketing activities at Temple University and other college campuses in the Philadelphia region. Coordinated gorilla-marketing activities at on-campus dances, basketball games and other social events. Hired, managed and coordinated activities for 5 interns at Temple University to bring attention to this start-up e-retailer of.

KR

Led a team of 10 students at Temple University to promote this new car manufacture to students. Responsibility was to create a brand image and introduce the product line to students; achieved through the coordinating of events between Daewoo Motors and student organizations.