Part of elite team tasked with development of next generation brick and mortar retail concept for XFINITY. Responsible for identifying, developing and producing audio, video, interactive and static experiences across multiple technologies, platforms, and devices to attract, delight, and engage customers – encouraging brand engagement and affinity. Managed multi-vendor technical build out involving; mobile & web (Python, Contentful, RESTful APIs), AV (Savant, Extron, Dante), visualization (After Effects, Cinema 4D, Vizrt) and networking (ArubaOS, HDBaseT, Airplay) to create a unique customer experience. Supported cross-channel marketing priorities & merchandising opportunities across retail locations. Retail subject matter expert for digital signage (C-Nario, Brightsign), MDM (AirWatch), and CPE (QAM, MoCA). Worked cross-functionally with agencies, contractors, vendors, merchandising, retail design, real estate, product owners and other executive stakeholders to evangelize requirements and technical roadmap.

Technical and product lead for pre-school cable network’s digital strategy. Managed roadmap, scope, budget, resource need and scheduling for all digital projects from internal marketing, programing, consumer products and research teams . Oversaw developers & producers to build and operate a complex Drupal web & mobile app experience that includes Flash games, HTML5, user-generated content (UGC), video streaming, registration and ad serving. Produced EMMY® nominated second-screen companion Android & iOS application. Directed requirements for branded consumer electronics. Competitive expert for new media, digital, and technology trends in children’s programing space.

Recruited to launch multi-platform video products to expand Comcast’s reach beyond traditional cable television, onto the web and mobile devices. Principal responsibilities were product development, requirements gathering, roadmap prioritization and select partner relationships. Defined and developed the TV-Everywhere (TVE) & Electronic Sell Thru (EST) experience for XFINITY.com/TV. Translated business strategy into actionable tactics to ensure a timely launch for a cross-platform video e-commerce platform that exceeded business goals within the first month. Directed requirements & resources for video ingest, playback and authorization systems supporting 15MM monthly online & mobile video views to XFINITY subscribers from partners like HBO, Viacom, and others. Oversaw launch of authenticated live linear IP streams from ESPN, Disney, CNN and NBCUniversal. Established content strategy and product lifecycle for ziddio.com a user-generated property, including high-value sponsorships with Facebook, Lucasfilm and Rhapsody. Managed business development and joint venture relationship with Blockbuster to develop dvdsbymail.com a value-add subscription offering. Subject matter expert for video streaming, DRM, content trends, transactional video and UltraViolet.

Created and expanded the profile for artists outside of the traditional brick and mortar marketplace. Through street-teams, lifestyle marketing, social-media, internet sites, online media buys and strategic partnerships with businesses not well represented within the established music marketplace.Initiated a College Marketing Representative program. Developed artist & label internet sites, oversaw digital distribution, mobile ring-tones, multimedia content and enhanced CDs for radio, publicity, marketing and A&R. Participated in delivering 5 platinum records, 3 platinum videos, 7 gold records and the label’s first RIAA digital platinum single. Developed new products and alternative revenue streams for artists and brands; including expansion into videogames, films & home video, digital distribution and mobile leading to multi-million dollar growth.

Created awareness at a street, lifestyle, college radio and retail level about Warner/Reprise artists. Regular retail visits were conducted to showcase new titles and to ensure local compliance with national programs. Worked with regional and national staff to create online & offline gorilla marketing and touring opportunities for developing and established artists. Efforts contributed to the launch of multi-platinum artists Linkin Park, Michelle Branch, and Josh Groban.

Built brand recognition at retail, educated store personnel and customers from product launch through first phase of product cycle. Duties included POP placement maintaining interactive displays, data collection, competitive analysis, and negotiating and building relationships between retailers and Microsoft’s console gaming division.

Provided grassroots & internet marketing for new and developing artists under the BMG family of labels. Duties including monitoring and marketing BMG artists at independent music stores, creating awareness at non-music merchants, tour support, college radio tracking, finding and implementing creative marketing opportunities (such as listening parties, screenings, contests, viral email campaigns etc). Worked with national staff in NYC and local Field Marketing Representative to launch over 50 artists’ careers including Vertical Horizon, Dido, and David Gray.

Served as point person for all marketing activities at Temple University and other college campuses in the Philadelphia region. Coordinated gorilla-marketing activities at on-campus dances, basketball games and other social events. Hired, managed and coordinated activities for 5 interns at Temple University to bring attention to this start-up e-retailer of textbooks.

Led a team of 10 students at Temple University to promote this new car manufacture to students. Responsibility was to create a brand image and introduce the product line to students; achieved through the coordinating of events between Daewoo Motors and student organizations.