Peg Powers

Peg Powers Email and Phone Number

Deposit Product Management and Partnership Strategy
Peg Powers's Location
Raleigh, North Carolina, United States, United States
About Peg Powers

Peg Powers is a Deposit Product Management and Partnership Strategy. Colleagues describe her as "Peg and I worked together for almost 13 years at First Citizens. She is hard-working, dedicated and well organized. She has excellent project management skills and keeps projects moving and the team on task. She would be a great asset to any company." and "Peg is committed and consistently one of the hardest working managers at the bank. She has the ability to see the strategic view of the company and apply that vision to successfully execute very tactical and detailed plans. If the bank wants to make sure a project is done efficiently, vendors are managed effectively and plans are executed to the corporate vision, Peg is the best manager to be involved."

Peg Powers's Current Company Details

Deposit Product Management and Partnership Strategy
Peg Powers Work Experience Details
  • Rbc
    Deposit Product Management And Partnership Strategy
    Rbc 2018 - Feb 2022
    Raleigh, North Carolina, United States
    Responsible for creating, designing and executing the deposit product acquisition and partnership engagement strategies. insuring integration with the bank's overall strategy and alignment to the enterprise. Focused on supporting organization goals and delivering measurable results.
  • Rbc Bank (U.S.)
    Director, Marketing And Communications
    Rbc Bank (U.S.) 2013 - 2018
    Raleigh, Nc
    Led a team of marketing and communication professionals in the U.S. and Canada responsible for client acquisition, retention and cross-sell for the Royal Bank of Canada's digital bank focused on serving Canadians in the U.S. Since RBC Bank does not have a U.S. branch network, we highly depend on digital channels to exceed our annual sales goals. Channels include targeted email and ad serving using modeling, online advertising, search, social media, client educational events and media relations.
  • Coastal Federal Credit Union
    Credit Card Director
    Coastal Federal Credit Union 2012 - 2013
    Raleigh-Durham, North Carolina Area
    Developed strategies to insure the credit card portfolio and the individual products are competitive, reached growth goals annually and acquisition met or exceeded profit targets. Focused on areas of product development, data analytics and product/trend analyses. Responsible for developing portfolio and member base segmentation strategies and determining life cycle management. I work closely with the sales staff to increase credit card sales through staff education and sales training.
  • First Citizens Bank
    Manager, Marketing And Retail Product Management
    First Citizens Bank 2004 - 2012
    Raleigh, North Carolina, United States
    Marketing and product development executive with years of experience developing and implementing strategic plans that support organizational goals for brand, website and sales growth with a focus on delivering measurable results. Skilled at leading multiple initiatives with cross-functional teams to develop comprehensive, multi-channel marketing programs. Proficient in product concept development, communications plans, creative development, media and sales material. Strong experience with consumer research and analytics to refine product concepts, creative executions, media plans and sales programs.
  • First Citizens Bank
    Advertising Supervisor
    First Citizens Bank 2001 - 2003
    Raleigh, North Carolina, United States
  • First Citizens Bank
    Business Segment Product Manager
    First Citizens Bank 1999 - 2001
    Raleigh, North Carolina, United States
  • Pnc Bank
    Supervisor, Consumer Loan Product Management
    Pnc Bank 1994 - 1999
    I began my career at PNC Bank in Finance and spent approximately 5 years in Product Management.

Peg Powers Skills

Banking Strategy Product Management Management Marketing Analytics Strategic Planning Cross Functional Team Leadership Business Strategy Product Development Marketing Strategy Credit Risk Management Advertising Analysis Sales Vendor Management Project Management Program Management Direct Marketing Loans Segmentation Financial Analysis Process Improvement Business Analysis Brand Development Product Marketing Marketing Communications Market Research Brand Management Commercial Banking Budgets Competitive Analysis Email Marketing Marketing Research Online Marketing Market Planning Lead Generation Customer Experience Web Analytics Promotions Integrated Marketing Account Management Sales Management Mergers New Business Development Team Building Crm B2b Budgeting

Peg Powers Education Details

  • Clarion University Of Pennsylvania
    Clarion University Of Pennsylvania
    Accounting
  • Penn State University
    Penn State University
    Accounting

Frequently Asked Questions about Peg Powers

What is Peg Powers's role at the current company?

Peg Powers's current role is Deposit Product Management and Partnership Strategy.

What is Peg Powers's email address?

Peg Powers's email address is pp****@****ank.com

What is Peg Powers's direct phone number?

Peg Powers's direct phone number is +191974*****

What schools did Peg Powers attend?

Peg Powers attended Clarion University Of Pennsylvania, Penn State University.

What skills is Peg Powers known for?

Peg Powers has skills like Banking, Strategy, Product Management, Management, Marketing, Analytics, Strategic Planning, Cross Functional Team Leadership, Business Strategy, Product Development, Marketing Strategy, Credit.

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