A market analysis professional specializing in libraries and information technology with over 20 years experience.Skills include:-- Primary research: Survey design, reporting of findings, focus group facilitation-- Data analysis: Current customer trend analysis, total available market analysis, market penetration rates, customer targeting -- Competitive intelligence: SWOT analyses, key market players overviews, business model comparisonsA professional, degreed librarian with a second Master's Degree in Marketing and Communications.