Peggy Bestervelt Email & Phone Number

Senior Marketing Executive with a passion for advancing the science of marketing and demonstrated mastery of achieving company growth and profitability through direct response and one-to-one marketing. Specializing in customer acquisition, lifecycle, and retention marketing using data-driven marketing techniques with expertise in customer segmentation, engagement marketing and CRM. Proven background launching new distribution channels and delivering multi-channel GTM strategies broadly scaled across multiple segments, brands and vehicles (email, direct mail, web, events, collateral and sales enablement) . Knows the B2B2C marketplace and how to arm a sales team to shorten the conversion timeline through lead management and marketing automation. Successful track record in partner marketing, product marketing and solution marketing.Industries: Financial services, asset management, retail, online, food & beverage, wireless and mobile.Specialties: - Customer acquisition- Customer Relationship Management (CRM) - Campaign design, execution and analysis- Channel optimization- Demand generation and lead management- Loyalty and retention- Lifecycle marketing- Marketing automation- Marketing analytics- Multi Touch Attribution (MTA)- A/B testing - Targeting & segmentation- Multi-channel marketing- Marketing performance measurement (conversion, engagement, retention, satisfaction, ROI)- New product & distribution channel launches- Predictive analytics / real-time personalization

Listed skills include Direct Marketing, Analytics, Segmentation, Database Marketing, and 38 others.

• 

  University Of Michigan

  Bachelor Of Arts (B.A.), Political Science