Jocelyn Pearson Email & Phone Number

Greater Seattle Area

Seattle, Wa

Streamline operations to accelerate sales and business development and boost company efficiency and revenue. Maintain launch and business development pipelines, planning, forecasting, and setting strategy for new partners. Determine breakpoints and criteria for partner segments and reconstitute segments as necessary. ► Launched 30 new partners in 4 years► Spearheaded and led the go-to-market efforts for five major new products, including one representing an entirely new product type for Russell Investments ► Transformed partner launch process as an extension of business development; served as partner expert and point of contact► Developed scalable strategy for the engagement and servicing of small partners, evangelizing to the sales team, delivering success tactics and operational details► Successfully developed go-to-market strategy for new product line from conceptualization through delivery and implementation; developed specs and directed development of web-based tool to automate client data upload, eliminating human error; designed and delivered new client on-boarding process and supporting materials

Seattle, Wa

Developed communications strategies and tactics for team of internal and external wholesalers. Managed day-to-day internal communications for the Sales & Service Teams. Managed and hosted bi-weekly sales calls (averaging 75 attendees) and updated Sales Leadership Team on initiatives and impacts to sales teams. ► Introduced innovative communications program to deliver information cross-functionally; developed twice-weekly email to relay critical information to sales team► Developed structure for sales calls; hosted and administered all calls. Redesigned and expanded sales intranet site; organized and led Sales Advisory Council

Seattle, Wa

Conceptualized and executed integrated marketing campaigns to support business unit initiatives and goals. Led development of new marketing collateral and web content. Regularly wrote, designed, and deployed emails to 15K+ clients and prospects.

Seattle, Wa

Researched market conditions and gathered information to create marketing campaigns for Washington Mutual's Corporate Marketing department. Spearheaded fulfillment efforts of printed collateral. Special projects included World's Largest BBQ, new market launches, and marketing tie-ins with major corporations.