Visual Merchandiser, with over 30 years of professional experience, offering a proven success in driving sales through innovative and creative work, thereby improving conversion rates, basket sizes and increasing shop traffic. The work portfolio spreads across a row of well-known brands and companies, as well as covering a waste group of products. Having worked in department stores, corporate offices, the retail sector, interior, design, fashion and luxury industries, and achieved skills and abilities to work with people of all trades and levels of seniority, from the boardroom to the shop floor.Highly creative, inspirational and visionary, with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Possessing a strong product knowledge and interest for the crafts involved. Continuously implementing visual guidelines to make sure that visual standards are maintained, at all times. Excelling in creating on-site store solutions (from flagship to SIS to counter), as well as designing and executing outstanding decorating themes for events, fairs, expos, as well as being a skilled visual merchandising trainer.