Responsible for driving business strategy, financial performance, partner marketing, and executional excellence across Entertainment, Consumer Applications, & Advertising categories for the Microsoft Stores. Lead the selection, content licensing, and engagement with top entertainment content partners in transactions and subscriptions entertainment services, consumer application developers, and advertising partners.

• Lead the global business and marketing of Music, Movies and TV across Microsoft platforms, accountable for the P&L, budget setting, forecasting, and long range planning.• Manage team of business planners, product & marketing managers, and pricing specialists to deliver against global and regional goals.• Use customer insights (behavioral and primary research) to guide product investments in partnership with engineering.• Identify, understand, and use key service KPIs to determine and influence the health of the service, and put data driven plans in place to facilitate change.

• Create, implement, and manage monetization strategies for all Xbox content (games, original programming, applications, & features) across all platforms (television, PC, & mobile).• Craft positioning & messaging of Xbox monetization features to ensure publisher/partner adoption and optimal user experience, including approving all marketing collateral & branding. • Select and build strategic partnerships with television/hardware OEMs and entertainment providers to strengthen and expand Xbox’s position as the leader in Connected TV.

• Led an engineering, development, and product management team that planned, released, and managed global advertising products for all Xbox platforms, exceeding budget targets.• Owned all product positioning, messaging, pricing, packaging, marketing, & sales training for the launch of the Xbox One LIVE experience.• Drove the engineering planning efforts and business requirements to enable Xbox to participate in the larger display advertising ecosystem (3rd Party Serving, 3rd Party Tracking, Mobile, etc.).

• Led team that created, released, and marketed all Xbox (LIVE, Games, Entertainment, Sports, & Music) advertising products, managing global & regional LIVE advertising P&Ls.• Owned the positioning and messaging of all LIVE console and Xbox Music advertising products. • Optimized product portfolio mix, release to market strategies, and cost structures to drive YoY revenue and contribution margin growth.• Planned and developed with Microsoft Studios and select 3rd Party Publishers all in and around game opportunities to drive awareness, pre-order, purchase, and usage of titles.• Determined which entertainment companies (ESPN, NBA, Hulu, etc.) to develop joint marketing experiences on Xbox.• Managed top caliber product management team; recognized for talent development and retention.

• Managed program creation and marketing (packaging, positioning, messaging, and revenue plan) for all Xbox advertising and sponsorship products for Xbox LIVE, Microsoft Game Studios (MGS), & MSN Games, including the first commercial uses of Kinect.• Directed all 3rd party publisher (EA, Activision, etc.) advertising growth strategies, products, policies, and relationships.• Led a team of global product managers.

• One of three founding team members of Xbox New Media that grew the business from start-up to multimillion dollar business in 3 years, making it #5 on AdWeek’s 2009 Digital Hot List.• Led go to market efforts with game development and marketing teams to plan, market & implement ad units on Xbox Live and sponsorships of Microsoft Game Studios products.

Consumer Marketing Team (2003-2004)• Co-led cross-group team to launch the first joint Office and MSN Service. Managed all positioning, messaging, pricing, and delivery of Microsoft Office Outlook Live.• Designed, positioned, messaged and priced core components for an Office consumer value pack that became a full retail product and delivered over $1B in sales (Microsoft Student).• Coordinated with key partners to expand distribution channel for Microsoft Office.Business Value Team (2002-2003)• Conducted business value analyses on early adopting corporate customers of Office 2003; results were the key message for Microsoft Office 2003 System launch. • Developed course materials and curriculum to educate sales force on how to pitch Office 2003 to enterprise clients.• Coordinated Office worldwide launch event in NYC: speakers, customer participation, and press.End-User Marketing Team (2001-2002)• Directed competitive efforts to counter new product introductions.• Completed consumer trial studies that led to a complete reconfiguration of Office trial products.• Supported International marketing efforts of 40+ worldwide subsidiaries.

Conducted brand management duties: marketing strategies, financial forecasting, and logistics coordination. Created first e-commerce site for Terry's Chocolate. Determined Toblerone product placement/partnership strategies.

Founded company to provide college counseling to high school students.

Marketed and implemented strategic outsourcing of rehabilitation therapists to medical facilities.

Designed and implemented multicultural student recruitment and tertiary development strategies. Directed computer, tour guiding and hosting programs. Promoted from Counselor to Assistant Dean in record time.