Peg Wright, Mba, Lssgb, Master Of Ci Cip-Ii ⭐ Email & Phone Number

United States

Kansas City, MO, US

• Member of Enterprise Strategy function and took on role of team lead in Director's absence to work closely with product teams, sales, executives to gather, analyze and share relevant information about competitors’.
• Understanding of the health care and managed care industries, broad business experience and knowledge across multiple business functions in the health care industry as well as technology sector
• Ability and desire to act in a consultative and influencer role across all areas of the enterprise, including with executive leadership
• Strong negotiation and relationship building skills, knowledge of budget methods, policies, and contractual procedures

Kansas City, MO, US

Assist product teams with new product development and new product launches by providing perspective on existing competitive solutions and developing trends

Kansas City, MO, US

• Provide actionable intelligence to stakeholders and be a trusted source of thought leadership and advisory board
• Market Intelligence, competitive strategic initiatives & market analyses/positioning, explore disruptive technologies and products in healthcare (Virtual care, digital health, telehealth, 5G)
• Support coordination between CI and internal customers, vendors, and associates for all projects as assigned
• Conduct competitor, product & market assessments, and battlecard development: COVID-19, digital health behavioral health, Medicare, MA, ACA, Marketplace, SDoH (Social Determinants of Health)

Overland Park, Kansas, US

• Team Lead & Super Sleuth: Promoted to manage team, interfaced with executives routinely
• Led projects in Marketing Research, Consumer Insights and Shopper Insights
• Fostered analyst relationships to ensure broad and positive coverage of the business
• Managed the voice of wireless industry to understand unmet market needs and worked with R&D and Marketing to scope solutions, pricing, feature prioritization, and go to market strategies
• Special Project team member: Enterprise Business, 5G, Digital Health

Overland Park, Kansas, US

• Recruited to main Sprint CI team by CEO
• Produced rapid response ad hoc analysis requests and responsible for gathering and reporting to senior leadership of primary research of market competitors (and adjacent industries)
• Created mystery shopping programs, both in house and using 3rd party vendors

Overland Park, Kansas, US

Worked on partnerships (Microsoft, Dell, Ingram Micro, Tech Data, Apple) MVNO market and competitive intelligence/market research deals; pricing, new product development, channels, market positioning OTT/Streaming, and MBB competitive landscape

• Led $500k primary research engagement with Gartner that uncovered $3B+ international Wholesale TAM and TadM opportunities, target market of $600M; created subsequent marketing strategy
• Led all ongoing primary and secondary market research opportunities (Sole resource) for MKT and Int’l teams; marketing strategy
• Identified competitive movement, trends and products, sub-segments and exploited the data

Kansas City, KS, US

• Managed marketing staff; brand management, data specific product development, qual/quant primary market research and advertising budget for $50M Data Center and major business clients and partners such as Microsoft.
• Market and Competitor intelligence

Lenexa, KS, US

• As part of the lead team reporting directly to the Vice President of Marketing Process Instrumentation, developed a new corporate market research and intelligence program as well as GTM strategies, being the ‘go-to’.
• Monitored B2B and competitor performance and traveled internationally leading all Trade Show Intelligence

Master Of Business Administration (Mba), Graduate School Of Business/Finance/Leadership

Lssgb: Lean Six Sigma Green Belt, Statistics & Economics

Bachelor Of Arts (B.A.), Management & Human Relations | Leadership

Associate Of Arts And Sciences (A.A.S.), Pre-Law | Legal Studies