Lyn N. Email & Phone Number

Singapore

Singapore

- Partnered with the Marketing team and music streaming platforms to optimise global marketing campaign outcomes and obtain best music streaming platform resources.- Managed delivery of marketing materials and updates to Believe's internal streaming marketing teams, and collaborating with international departments, including Video, Support, Marketing, A&R, Finance, HR, Data, and Content.- Provided valuable client support and strategic advice on marketing and distribution, orchestrating… Show more - Partnered with the Marketing team and music streaming platforms to optimise global marketing campaign outcomes and obtain best music streaming platform resources.- Managed delivery of marketing materials and updates to Believe's internal streaming marketing teams, and collaborating with international departments, including Video, Support, Marketing, A&R, Finance, HR, Data, and Content.- Provided valuable client support and strategic advice on marketing and distribution, orchestrating high-priority artist campaigns with music streaming platforms to optimize global campaign outcomes. Show less

Remote, Us-Based

- Oversaw social media planning and content creation, including videos, copywriting, as well as the management of social media channels, which grew followers by an average of 87% while managing the online community, including responding to fan interactions for Web3 products, including NFT launches, crypto wallets, as well as Layer 2 blockchain.- Enhanced brand loyalty by crafting strategic social media and content strategies in alignment with brand guidelines, which increased the user base… Show more - Oversaw social media planning and content creation, including videos, copywriting, as well as the management of social media channels, which grew followers by an average of 87% while managing the online community, including responding to fan interactions for Web3 products, including NFT launches, crypto wallets, as well as Layer 2 blockchain.- Enhanced brand loyalty by crafting strategic social media and content strategies in alignment with brand guidelines, which increased the user base by 9.6x (over one year) through the implementation of social media marketing campaigns to drive the adoption of the Web3 client's crypto wallet product.- Utilised data analysis, social media marketing tools, and social listening techniques to identify areas of improvement, contributing to the enhancement of client brand presence.- Maintained a deep understanding and up-to-date awareness of current events within the web3 ecosystem and changes in the social media algorithms.- Led brainstorming sessions internally and externally across disciplines to capture the mass market audience through succinct creative campaigns. Show less

Singapore

- Led a marketing team that achieved a 20% growth in brand and artist followers through the implementation of social media, paid media, press media, and partnerships with KOL & influencers, as well as efficient SEO utilization.- Conceived and executed targeted marketing campaigns for artists, optimizing their reach as well as achieving a notable 6.2% increase in stream counts through meticulous data analysis and trend monitoring.- Rigorously monitored and strategically allocated a… Show more - Led a marketing team that achieved a 20% growth in brand and artist followers through the implementation of social media, paid media, press media, and partnerships with KOL & influencers, as well as efficient SEO utilization.- Conceived and executed targeted marketing campaigns for artists, optimizing their reach as well as achieving a notable 6.2% increase in stream counts through meticulous data analysis and trend monitoring.- Rigorously monitored and strategically allocated a substantial five-figure marketing budget to maximize ROI, focusing on optimizing Click-Through Rate (CTR), Cost Per Click (CPC), as well as Cost Per Mille (CPM) performance metrics.- Pioneered a globally-reaching podcast and consistently produced promotional videos across various social media platforms, averaging over 20k views by capitalizing on social media trends.- Co-led marketing and event organisation initiatives for Legacy Music Festival, driving an increase in ticket sales.- Engaged in successful license negotiations, fostering lasting relationships with key rightsholders. Show less

Singapore

- Pioneered and produced a weekly music variety show (Livestream) that elevated the visibility of local indie singers with an average of 10,000 live viewers. - Strategically planned and executed a dynamic social media calendar in collaboration with the marketing team, curated engaging playlists, as well as crafted compelling content to foster brand awareness and customer loyalty. - Acted as the central connection among artists, fan clubs, and music partners, offering strategic guidance… Show more - Pioneered and produced a weekly music variety show (Livestream) that elevated the visibility of local indie singers with an average of 10,000 live viewers. - Strategically planned and executed a dynamic social media calendar in collaboration with the marketing team, curated engaging playlists, as well as crafted compelling content to foster brand awareness and customer loyalty. - Acted as the central connection among artists, fan clubs, and music partners, offering strategic guidance for artists' promotional campaigns within the platform.- Organised and oversaw end-to-end concert event management, including pre-event promotion, on-the-day execution, and post-event follow-up.- Curated and promoted music playlists and articles Show less

Singapore

- Directed a high-performing team to generate innovative ideas and produce compelling social media posts, resulting in a remarkable 30% growth in follower count. - Spearheaded the organisation's expansion into Shanghai and ensured adherence to all local regulatory compliance requirements. - Conceived and executed a talent search competition while taking charge of the comprehensive digital marketing campaign for the event

-Planned and executed promotion strategies, transmission schedule and commercials-Liaised with creative and transmission operation departments to ensure smooth running of multiple television channels

Melbourne, Victoria, Australia

-Manage schedule as the key communication liaison between all relevant parties-Responsible for equipment set up, framing and editing of the live programme-Worked closely with the director to plan shot-to-shot transitions and angles

-Scheduled digital albums and tracks for digital partners-Conceptualised, designed and executed monthly digital newsletter for partners-Curate music playlist for partner’s F&B outlets

Bachelor Of Business Management, Marketing/Marketing Management, General

Diploma In Music And Audio Technology, Music Technology

Branding

Summer program