- Led the growth marketing strategy for GOLBALL.com by managing sponsorship assets with LALIGA EA Sports, including TV, paid digital media, in-stadia promotions, ticketing, hospitality, and brand activations.- Developed B2B marketing strategies to position the company as an activation agency for global brands.- Managed brand ambassadors, including notable names like Robert Lewandowski, Luka Modric, Thibaut Courtois, Marcos Llorente, and David Silva.- Oversaw the marketing budget and led an in-house creative and media team of over 10 professionals.- Analyzed and reported data across all stages of the marketing funnel, tracking KPIs such as traffic, registrations, and transactions to drive decisions.- Created a Google Analytics dashboard in Looker Studio to monitor the digital product website's performance.Key results:- Increased registered users by an average of 65% per month.- Grew social media followers by an average of 87% monthly.- Achieved an average organic reach of 11.8M per month on Meta and TikTok, generating $530,000 in earned media.- Maintained an average of 12M monthly views on TikTok.- Streamlined the creative production process, improving execution speed by 50% and reducing staffing needs.- Used AI tools to optimize content production with brand ambassadors through avatar technology.

- Led digital media strategies for hygiene brands in Colombia, Ecuador, Peru, Chile, Argentina, and health brands in Chile and Argentina, totaling 13 brands across 5 countries.- Planned, implemented, and optimized over 25 monthly campaigns in collaboration with brand teams.- Managed the digital media budget for brands, exceeding USD 6 million annually.- Fostered relationships with 4 regional media agencies.- Led a global digital transformation project in collaboration with the Digital Hub in South West Latam.- Championed the Marketing department in the "Digital Academy" project, aiming to train marketing teams in digital transformation.Achievements:- Designed and implemented SOPs, reducing campaign launch delays by 40% across the region.- Established a streamlined communication flow between 4 media agencies and 13 brands, enhancing communication and efficiency.- Implemented CreativeX, achieving a 30% improvement in Creative Quality Score within 3 months for key brands.- Implemented the Full Intimacy Funnel campaign model, shifting the mindset from awareness to a comprehensive customer journey approach.- Standardized reporting across 5 countries and 4 media agencies, reducing complexity and improving efficiency in analysis.

- Orchestrated the planning, production, and execution of 360° campaigns (POP, Digital, TV).- Managed the brand budget, exceeding USD 1.3 million annually.- Led projects for new product development, product enhancements, and offers in collaboration with cross-functional teams.- Conducted market research using Nielsen Answers.- Generated monthly sales reports with internal databases.- Led the development of packaging artwork in collaboration with agencies and suppliers.Achievements :- Achieved a 6% annual increase in Vanish's market share during a pandemic context.- Successfully launched 11 products into the market.- Executed 13 campaigns across digital, TV, and POP.

- Executed 360° campaigns (POP, Digital, TV) for Colombia and Ecuador.- Provided support for new product development, product enhancements, and offers in collaboration with cross-functional teams.- Conducted market research using Nielsen Answers.- Generated monthly sales reports with internal databases.- Led the development of packaging artwork in collaboration with agencies and suppliers.Achievements :- Achieved a 4% annual increase in the brand's market share.- Successfully launched 4 products into the market.- Executed 3 campaigns across digital, TV, and POP.

- Planned and executed the digital media strategy on Facebook, YouTube, and the website to enhance the online visibility of the School of Industrial Engineering.- Produced written and audiovisual content for social media and the website.- Analyzed and optimized social media performance.- Organized both physical and virtual events.Achievements :- Positioned the Facebook fan page of the School of Industrial Engineering as the #2 in followers and engagement compared to similar pages in top U.S. universities.- Increased fan page followers by 20% annually, reaching over 200,000 people year after year with a 100% organic content strategy.- Led the production of compelling written and audiovisual content, contributing to increased engagement metrics.- Successfully organized more than 10 virtual and physical events, strengthening the School's online presence.

- Led a sales team of 6 people.- Managed tax and accounting responsibilities.- Oversaw imports and customs processes for merchandise from China.- Managed inventory and generated financial reports.Achievements :- Implemented an inventory and storage system, reducing distribution center shipments by 50%, cutting costs, and improving logistical efficiency.- Enhanced the pricing model across distributor, wholesale, and retail scales, leading to a 5% margin improvement.- Achieved a 20% annual increase in sales through improved customer relationships and post-sales follow-up.- Developed a monthly financial reporting system for the general manager, facilitating key business indicator tracking.