Liquid Venture is an entrepreneurial project aimed to take advantage of new market trends and emerging open innovation paradigms in the beverage industry, independent from beverage corporates. As Marketing & Innovation Consultant I support in the creation of all new products and innovations, from concept through completion; from recipe formulation to label and packaging design. I assist in the definition of the marketing positioning 360°, launch campaigns, and distribution.

Engine is an Organic Gin produced in Langhe with an innovative design, concept and communication. Born from the mind of Paolo Dalla Mora, I had the opportunity to participate to its creation and his growth till the sale of the start-up. Key responsibilities: • Daily support of the CEO for the initial creation of the product its lauch and the following start-up processes. • Design management of all new products and innovations, from concept through completion; from recipe formulation to label and packaging design execution. • Support on a day-by-day basis for production and product packaging logistics, working jointly with Logistic, Quality Assurance and Production • Support of the Marketing and Communication activities on a global level, speaking directly with the CEO, the internal team and the distributors.

Eurostampa North America is an Italian family-owned company based in Cincinnati, with over 50 years of expertise in high-quality label printing for the global wine, spirits, food and cosmetics industries. As Marketing & Innovation Consultant I offered a new business idea for Eurostampa: build a competitive in-house hub of marketing, creativity and other agency services for their clients. My main focus is on the development of new labels design or creations of new packaging, speaking directly with the Marketing team of the brand owners. I work jointly with the Eurostampa “Innovation lab”, where I offer my expertise in the Spirits industry and Marketing to translate the needs of the Brands in to a final design consistent with the brief and feasible in printing. The aim is to reach a deeper synergy with the brand owners on each project, improve efficacy and efficiency in results. Key responsibilities: • Management of design projects for new products or product restyling, speaking directly with the Marketing team of the brands (Bacardi, Diageo, Sazerac, Pernod Ricard). Translate the marketing brief of the clients in a design consistent with the brand strategy and positioning. Guide the project to the final approval. • Ideation and artistic coordination of new label design from concept through completion, for all the Brands clients of the Company, working jointly with all teams internal and external (including Marketing, Sales, Innovation lab, Customer Service, Technical, Printing). • Creation and management of marketing, communication and sales tools for Eurostampa “Innovation lab” working directly with the CEO, the Sales and the Marketing department.

ILLVA Saronno Holding is a diversied group whose business lines are Spirits (with a strong historical background as Disaronno, Tia Maria, Zucca) and Wines (with important cellars as Florio, Duca di Salaparta and Corvo). As Design & Communication Manager I lead the development and implementation of all ILLVA brands visual-identity/pack-design at a global level. I works to define the new main positioning of the brands in terms of Equity, Tone of Voice, Personality, and from that I design communications campaigns from creativity concept through production completion.Key responsibilities:• Defition of global brand strategy 360° (brand positioning, brand character) for advertising communication, PR, digital, retail and packaging; to be shared with regional marketing teams and distributors.• Ideation and artistic coordination of the global brand identity guidelines, production of toolkit and brand manual. Labels and packaging-design executions, with internal and external support (quality insurance, procurement, agencies, suppliers, printers)• Management of design projects of new products or restyling, from concept through completion; for both the Spirits and Wine unit, working jointly with all teams (including Marketing, Sales, Innovation, Quality Assurance, Production).• Ideation and artistic coordination of photo shoots and video productions of global communications campaigns (Disaronno, Tia Maria, Zucca).

ILLVA Saronno Holding is a diversified group whose business lines are Spirits (with a strong historical background as Disaronno, Tia Maria, Zucca) and Wines (with important cellars as Florio, Duca di Salaparuta and Corvo).As Global Design Manager I'm taking care and coordinating all the design and marketing communication activities, for both the spirits and wine unit.Key responsibilities:• Ideation and artistic coordination of global advertising campaigns (Disaronno, Tia Maria, Zucca).• Coordination of photo shoots and video productions.• Management of design projects of new products or restyling, from concept through completion; working jointly with all teams including Marketing, Sales, Innovation, Quality Assurance, Production; for both the spirits and wine unit.• Support on the definition of the global branding strategies.Examples of managed projects:• Production of the TVC and advertising for the "Disaronno weras Versace", "Disaronno weras Cavalli" and "Disaronno weras Etro" campaigns; coordinating the production and post-production of commercials, managed photo shoots and coordinated the relations with strategic partners such as the Vogue magazine.• In 2016 I designed the restyling of the Tia Maria bottle, collaborating with important partners such as the Bormioli glassware for finalization and production of the glass, and working with the printer for the production, runnability and treatments of the label.• Creation of the design for a new product "Grillo Brut" of the "Florio" winery; restilyng of the labels for all the wines of the brand "Corvo"; restyling of the wine label "Oniris" for the "Duca di Salaparuta" winery.

The "Spirits" Business Unit of ILLVA Saronno S.p.A. produces and sells spirits, with a strong historical background as Disaronno and Tia Maria, in over 160 countries worldwide.As Graphic & Design Specialist I had the opportunity to work in the marketing team dealing with packaging and graphics supporting the marketing activities for the portfolio's products. Key responsibilities:• Ideation, graphic design and production of packaging, labels, products-catalogs, stands, PR materials, for all the products of the spirits division (Disaronno, Tia Maria, Zucca).• Design and graphic realization of logos and advertising for out-of-home, print and web publications.• Keep workflow steady in an extremely tight deadline environment.Examples of managed projects:• Creation of packaging related to the "ICON" project, in which Disaronno collaborated with fashion houses such as Versace, Cavalli, Etro and Missoni. For these collaborations, I created marketing products and materials, collaborating with fashion houses and printers, for the correct realization of the materials and their approval from both brands.• Creation of the packaging related to the "Design Pride" project, in which Disaronno collaborated with the Studio Job atelier. Creation of all the marketing products and the PR materials for the event.

Odosgroup is a Consulting Company for shopping centers and retail-Park, which deals with the property management, energy management, as well as marketing and promotional and advertising activities.As a Graphic & Web Designer I had the opportunity to work in the marketing team managing the graphics and design of all the marketing activities in the centers.Key responsibilities:• Design and graphic realization of logos and advertising for out-of-home, print and web publications.• Graphic realization of branding tools for GDO (Esselunga, Carrefour, Conad and others).• Web design and websites coding.