Pema H. Email & Phone Number

• Clients: Las Vegas Convention & Visitors Authority (LVCVA), Brand USA• Perform content audits for 5 client websites • Write copy for web content to ensure accuracy, relevancy, and retain SEO performance• Publish web content across 5 client websites on custom CMS• Collaborate on 4 client monthly newsletters • Collaborate on quarterly content ideation and planning for 4 client websites • Collaborated to optimize 900+ Youtube video descriptions and title copy for improved organic performance• Collaborated with media strategists and specialists to align media buying, planning, and strategy goals with client objectives• Managed and tracked Google SEM and YouTube budgets on a weekly basis and adjust in-platform daily budgets to ensure campaigns deliver fully within flight • Assisted with Google paid search campaign optimizations • Trafficked assets for Trade Desk and YouTube campaigns • Wrote monthly KPI report for YouTube campaigns including VCR and CPCV metrics • Created tracking tags, upload static, and animated creatives in Google Campaign Manager 360 for media partners (Sojern, Expedia, Conde, TripAdvisor)

• Assisted in writing briefs for article content across 5 client websites • Assisted in writing monthly email newsletters for 4 programs for client with an average open rate of 36.74% in Q2 (Visit Las Vegas) • Aided in refreshing and ensuring content accuracy across 5 client websites and conducted 3 website audits • Joined internal and external status calls and shared updates • Collaborated in creating monthly content calendar for article content creation and email programs • Created and optimized Google Responsive Search Ads • Agency’s largest client: Las Vegas Convention and Visitors Authority (LVCVA)

Remote

Remote

- Manage social media accounts- Plan and execute social media posts across platforms (Facebook, Instagram, LinkedIn) - Schedule social media posts using Sprout Social - Compose effective and on-brand copy for social media - Edit videos for social media using Adobe Premiere Pro - Design & write content for monthly newsletter using Mailerlite, achieving average open rate of 30% - Designed email newsletter signup form landing page on Mailerlite

Las Vegas, Nevada, United States

- Designed and wrote content for internal monthly health newsletter using Adobe InDesign- Edited drone videos and incorporated soundtrack for LinkedIn content using Adobe Premiere Pro- Composed engaging and on-brand copywriting for social media posts (LinkedIn) - Designed flyers for internal company events using Adobe Illustrator and Adobe InDesign- Assisted with the design of marketing trade show banners using Adobe InDesign - Optimized website media SEO by composing alt text and description on WordPress- Assisted with event coordination

Las Vegas, Nevada, United States

- Scheduled and published 2-3 weekly social media posts for Facebook, Instagram, and Twitter using Hootsuite- Wrote engaging and audience-oriented social media captions - Conceptualized marketing banner, storyboards, and social media campaigns on Adobe Illustrator - Conducted market research for business owners - Assisted clients with business models and business registration process

Bachelor Of Science In Business Administration, Marketing

Magna Cum Laude, Honor’s list GPA: 3.96

Associate Of Arts - Aa, Psychology

Activities and Societies: Phi Theta KappaGraduated with High Honors. GPA: 4.0