Creative Project And Content Lead
CurrentLeads marketing meetings, presenting content and strategy to all departments weekly. Develops and executes Content Calendar, planning months at a time. Updates KPI dashboard weekly, utilizing Google Analytics.Creates social media content to drive audience engagement and brand awareness.Writes blog articles on current events in healthcare compliance (HIPAA, OSHA). Creates various materials (ads, flyers, presentations) for Abyde and 70+ partners with Adobe Creative Cloud and Canva.A/B tests & optimizes email campaigns (30,000+ audience) using Mailchimp.Designs and updates company websites using Figma. Designs and orders company promotional items. Participates in the hiring process for new team members, evaluating candidates.