Market strategy: formulate BP,ibeap and budget management through market research, market analysis and expert insight.- Post-launch maximize brand voice: rapidly build KOL Brand Awareness of “preferred choice of 1L ALK treatment” by brand campaign execution(TTT meeting and brand conference) based on clinical unmet needs, field visit and cross-function cooperation, to cultivate brand advocates and promote business growth.as well as get ready for NRDL listing.- Post-NRDL expand target HCPs coverage and more hospitals listing. : Build more clinical and non-clinical HCPs of target hospital brand awareness through voice of KOL advocates, fully utilizing NRDL advantage. Supplemented by Case sharing/MDT/Digital projects to cultivate clinical HCPs successful prescription experience and improve non-clinical HCPs awareness to achieve more target hospital listing.- Promotional Material Readiness and internal training: key message, DA, promotional slides, sales books ect.

1. Responsible for the digital innovation of HCPs engagement project, with various projects (Best Case Sharing / Advocator  Interview / Patient Education Live, etc.) on the professional doctor platform, engaging Lung Cancer key HCPs and enhancing more and deeper cooperation between HCPs and Tyvyt; Continuously follow up and summarize the project output, tap customers' deep insights, and help formulate and adjust future strategies;2. Responsible for Lung Cancer National Sponsorship Projects (CSCO, 2021 Annual-LC-Summary) , all-round internal and external communication during the the implementation and follow-up, ensuring the cooperation between Lilly & Xinda in the each sponsorship project and the joint voice of "Lilly-Xinda" , as well as improve TLS engagement;3. Participate in the formulation of Tyvyt strategy of Lung Cancer, promote the integration of multi-indications strategy through multi-brands discussion and workshop. Formulate targeted solutions in combination with the strategy and explore opportunities of multi-indications cooperation 4. Responsible for Internal Staff Training, conducting periodic training for new employees to assist in improving brand  and employee professionalism

ü Responsible for a series of city conference projects launched in TOP45 potential cities. Promote  "multi-cities linkage" through innovating meeting forms and matching academic frontier TOPIC and high-quality speakers. Keep continuous brand voice in the region; At the same time, the celebration ceremony in every city meeting could promote the transmission of medical insurance listing information to the region, and better improve the speaker’s experience of attending the conference; ü Responsible for digital innovation projects, help sales to better cover customers through AI smart assistants. ü Responsible for the dynamic blood glucose project (400 hospitals), through the data of dynamic blood glucose monitors, to help improve doctors' recognition of the advantage of Trulicity in steady-state blood glucose, to enhance doctors' clinical practice of Trulicity prescription.

ü Responsible for integrating channel of offline hospital and online hospital. Responding to volume-based procurement/ and COVID-19.ü Help doctors choose personalized platforms according to their own conditions. Meanwhile, Keep doctor continuous online exposure by online activity, also creating “star” doctors and doctors' personal brand;ü Carry out online patient education to improve patient awareness of diseases, increase the rate of consultation, then, provide patients with integrated consultation /prescription /drug purchase services by combining with Internet hospitals.

Responsible for the promotion of Prozac/Zyprexa/Cymbalta in core psychiatric hospitals in Beijing.Over 100% completed and continuous double-digit growth each year, 2017 Eli Lilly CNS CPEX.