Penni Barton

Penni Barton Email and Phone Number

Experienced Bilingual Marketing Executive | Inspiring Leader | Insights & Brand | Integrated Marketing | Retail | B2B | B2C @ Empirical Consulting Solutions
Dallas, TX, US
Penni Barton's Location
Dallas, Texas, United States, United States
Penni Barton's Contact Details
About Penni Barton

Consumer Marketing Executive with 20+ years of comprehensive brand, multi-unit retail and shopper marketing experience with Fortune 100 companies like Pizza Hut, Dr. Pepper/7UP, Procter & Gamble, FedEx, GSK and Gallo.- Proven strategic thinking and creative problem solving skills.- Known for building and leveraging strong relationships with both internal and external partners. - Ability to lead and inspire a team, generate cross functional collaboration, push for innovative thinking and build consensus to achieve business objectives.- Adaptable and able to work successfully across different cultural environments. SpecialitiesStrategic Business PlanningBrand/Product Positioning and StrategyCreative StrategyIdea DevelopmentIntegrated MarketingMeasurement and Optimization

Penni Barton's Current Company Details
Empirical Consulting Solutions

Empirical Consulting Solutions

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Experienced Bilingual Marketing Executive | Inspiring Leader | Insights & Brand | Integrated Marketing | Retail | B2B | B2C
Dallas, TX, US
Website:
thinkempirical.com
Employees:
35
Penni Barton Work Experience Details
  • Empirical Consulting Solutions
    Empirical Consulting Solutions
    Dallas, Tx, Us
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  • Empirical Consulting Solutions
    Cmo / Director Marketing
    Empirical Consulting Solutions Oct 2021 - Present
    Narberth, Pa, Us
    Empirical Consulting Solutions (www.thinkempirical.com) is a management consulting firm focused on helping clients overcome the hurdles that prevent them from growing. We take the time to understand your issues, build a plan forward and then work shoulder-to-shoulder through implementation. Our experienced senior-level consultants know how to provide guidance across multiple functional areas including sales, sales operations, marketing, HR, finance, leadership, supply chain, distribution, change management and more.
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  • Blankenship Change Consulting
    Consultant
    Blankenship Change Consulting Oct 2021 - Present
    Dallas, Tx, Us
    Blankenship Change Consulting, LLC is a boutique, certified woman-owned consulting firm focused on the people side of change. We focus on managing and leading changes of all sizes in the areas of organization transformation, talent development/management, learning, communications, process design and strategic program management and leadership.
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  • Dallas Market Center
    Evp, Marketing
    Dallas Market Center May 2018 - Oct 2021
    Dallas, Tx, Us
    Led brand strategy, advertising, creative, visual merchandising, events, content, public relations, media sales and sales support across Lighting, Home, Gift and Apparel industries. Launched and oversaw 2 B2B publications with national distribution.
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  • Epsilon
    Vice President, Client Services
    Epsilon 2015 - 2017
    Irving, Texas, Us
    Developed insight-driven integrated marketing/communication strategies and creative across multiple Clients and disciplines (shopper, promotions, digital, social, experiential/events, sampling). Clients: Clorox, Mars Foods, Nestle, Pernod Ricard, Whirlpool, GSK.
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  • The Dallas Morning News
    Publisher/Gm - Al Dia
    The Dallas Morning News 2013 - 2015
    Dallas, Tx, Us
    Responsible for developing the strategic vision and media portfolio enabling brands to connect with an engaged Hispanic audience in DFW. Oversaw all aspects of the BU: Content creation, Distribution, Sales, Marketing, Finance and P&L.
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  • Integer Group
    Vp, Group Account Director
    Integer Group 2009 - 2013
    Denver, Colorado, Us
    Led multiple Account teams to develop insight-driven brand and retail strategies and integrated communication plans.Clients: Bimbo Bakeries USA, Gallo Winery, Treasury Wine Estates, LALA Foods, Lone Star Steakhouse
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  • B2O (Formerly Interbrand)
    Director, Client Service
    B2O (Formerly Interbrand) 2008 - 2009
    Santiago , Metropolitana, Cl
    Led strategy development and design initiatives including new brand identity, brand repositioning, logo redesign, brand architecture, naming and packaging design. Clients: Clorox, Lafarge cement, Fresita sparkling wine, Mall Plaza Malls and Honda.
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  • Olisur Inc
    Vice President, Marketing & Sales
    Olisur Inc 2007 - 2008
    Santiago, Región Metropolitana, Cl
    Developed, launched and commercialized a line of premium olive oils. Responsible for building the marketing and sales plans and gaining distribution in foreign markets.
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  • The Integer Group
    Group Account Director
    The Integer Group 2004 - 2007
    Denver, Colorado, Us
    Drove thought leadership, innovation and consistency of shopper marketing capability across multiple pieces of P&G business including Baby (Pampers) and Family Care (Bounty, Charmin). Developed instore strategy for brand initiatives, all communication and creative including and customer-specific overlays for key channels (grocery, mass, club).
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  • Fedex Kinko'S
    Retail Marketing Manager
    Fedex Kinko'S 2002 - 2004
    Plano, Tx, Us
    Helped set the strategy and directed all consumer and small business marketing including retail product support, advertising (print, direct mail, collateral, online), in-branch promotions, CRM and strategic alliances.
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  • Keurig Dr Pepper Inc.
    Brand Manager
    Keurig Dr Pepper Inc. 2002 - 2004
    Burlington, Massachusetts, Us
    Managed all aspects of the Canada Dry and Sundrop portfolio of products including developing annual business plans and marketing calendars, advertising, promotions, PR, media, new product development, packaging and field marketing.
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  • Groceryworks.Com
    Sr. Marketing Manager/Director Of Marketing
    Groceryworks.Com 2000 - 2002
    Responsible for setting marketing communication objectives and developing subsequent advertising, promotional and media strategies in a new, but quickly evolving category and pre-IPO environment. Managed Agency and directed strategic development of all brand advertising including TV, radio, print, outdoor, direct mail and online.
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  • Pizza Hut
    Global Brand Manager
    Pizza Hut 1995 - 2000
    Plano, Tx, Us
    Helped build the Pizza Hut brand globally and facilitated local market execution.
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Penni Barton Skills

Integrated Marketing Advertising Marketing Communications Marketing Strategy Customer Insight Creative Direction Marketing Strategy Brand Development Creative Strategy Brand Architecture Digital Marketing Direct Mail Cross Functional Team Leadership Public Relations Brand Management Social Media Marketing Strategic Planning Crm Direct Marketing Digital Strategy Product Development Retail Online Advertising Interactive Marketing Management Shopper Marketing Online Marketing Digital Media Customer Relationship Management Art Direction Leadership Project Management Competitive Analysis Market Research

Penni Barton Education Details

  • University Of Greenwich - London
    University Of Greenwich - London
    International Marketing And Spanish
  • Kingston College
    Kingston College
    Law)
  • The British School - Uruguay
    The British School - Uruguay

Frequently Asked Questions about Penni Barton

What company does Penni Barton work for?

Penni Barton works for Empirical Consulting Solutions

What is Penni Barton's role at the current company?

Penni Barton's current role is Experienced Bilingual Marketing Executive | Inspiring Leader | Insights & Brand | Integrated Marketing | Retail | B2B | B2C.

What is Penni Barton's email address?

Penni Barton's email address is pb****@****ter.com

What is Penni Barton's direct phone number?

Penni Barton's direct phone number is +146926*****

What schools did Penni Barton attend?

Penni Barton attended University Of Greenwich - London, Kingston College, The British School - Uruguay.

What skills is Penni Barton known for?

Penni Barton has skills like Integrated Marketing, Advertising, Marketing Communications, Marketing, Strategy, Customer Insight, Creative Direction, Marketing Strategy, Brand Development, Creative Strategy, Brand Architecture, Digital Marketing.

Who are Penni Barton's colleagues?

Penni Barton's colleagues are Jill Fisher, Dan H., George Kury, Swasti Arya Raghuvanshi, Chris Dimascio, Pavan Kumar Gupta, Margo Michel.

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