Penni Barton Email & Phone Number

Dallas, TX, US

Narberth, PA, US

Empirical Consulting Solutions (www.thinkempirical.com) is a management consulting firm focused on helping clients overcome the hurdles that prevent them from growing. We take the time to understand your issues, build a plan forward and then work shoulder-to-shoulder through implementation. Our experienced senior-level consultants know how to provide.

Dallas, TX, US

Blankenship Change Consulting, LLC is a boutique, certified woman-owned consulting firm focused on the people side of change. We focus on managing and leading changes of all sizes in the areas of organization transformation, talent development/management, learning, communications, process design and strategic program management and leadership.

Dallas, TX, US

Led brand strategy, advertising, creative, visual merchandising, events, content, public relations, media sales and sales support across Lighting, Home, Gift and Apparel industries. Launched and oversaw 2 B2B publications with national distribution.

Irving, Texas, US

Developed insight-driven integrated marketing/communication strategies and creative across multiple Clients and disciplines (shopper, promotions, digital, social, experiential/events, sampling). Clients: Clorox, Mars Foods, Nestle, Pernod Ricard, Whirlpool, GSK.

Dallas, TX, US

Responsible for developing the strategic vision and media portfolio enabling brands to connect with an engaged Hispanic audience in DFW. Oversaw all aspects of the BU: Content creation, Distribution, Sales, Marketing, Finance and P&L.

Denver, Colorado, US

Led multiple Account teams to develop insight-driven brand and retail strategies and integrated communication plans.Clients: Bimbo Bakeries USA, Gallo Winery, Treasury Wine Estates, LALA Foods, Lone Star Steakhouse

Santiago, Metropolitana, CL

Led strategy development and design initiatives including new brand identity, brand repositioning, logo redesign, brand architecture, naming and packaging design. Clients: Clorox, Lafarge cement, Fresita sparkling wine, Mall Plaza Malls and Honda.

Santiago, Región Metropolitana, CL

Developed, launched and commercialized a line of premium olive oils. Responsible for building the marketing and sales plans and gaining distribution in foreign markets.

Denver, Colorado, US

Drove thought leadership, innovation and consistency of shopper marketing capability across multiple pieces of P&G business including Baby (Pampers) and Family Care (Bounty, Charmin). Developed instore strategy for brand initiatives, all communication and creative including and customer-specific overlays for key channels (grocery, mass, club).

Plano, TX, US

Helped set the strategy and directed all consumer and small business marketing including retail product support, advertising (print, direct mail, collateral, online), in-branch promotions, CRM and strategic alliances.

Burlington, Massachusetts, US

Managed all aspects of the Canada Dry and Sundrop portfolio of products including developing annual business plans and marketing calendars, advertising, promotions, PR, media, new product development, packaging and field marketing.

Responsible for setting marketing communication objectives and developing subsequent advertising, promotional and media strategies in a new, but quickly evolving category and pre-IPO environment. Managed Agency and directed strategic development of all brand advertising including TV, radio, print, outdoor, direct mail and online.

Plano, TX, US

Helped build the Pizza Hut brand globally and facilitated local market execution.

Ba Hons, International Marketing And Spanish

A Levels (Spanish, French, Law)

Education record