Penny Harris Email and Phone Number

At Butterfield Harris our focus is on Strategic Insight, Creative Thinking and Pragmatic Solutions. I enjoy true end-to-end marketing, I love to take projects from insight based product and proposition development right the way through to delivery and impact although I recognise that sometimes all it takes is an adrenalin shot at a particular point in a project to make all the difference.I have tackled branding issues and innovation opportunities in many different categories, and in markets as diverse as Russia and Saudi Arabia. My experience includes Hospitality, Energy Generation, Financial Services, Pharmaceuticals, FMCG, Legal and Media.After working in Shanghai for 2.5 years I have a particular fondess for China and would love to work with brands seeking to enter that market. I'd also like to showcase great Chinese brands in Europe.

Partnering with organisations focussed on growth I led small teams of consultants and creatives to invent new products, brands, services, and business models and helped clients build their in-house innovation capabilities. For the last 2.5 years of my time at ?What If! I worked from the Shanghai office, latterly jointly managing the office.

- Strategic advice and consultancy to client companies re brand, marketing and advertising communications development- Consumer insight and research- Creative briefing and guidance- Recruitment, management and development of Planning team

- Director of the strategic consultancy team- Focus on brand positioning, innovation, development, stretch and brand architecture- Clients from a diverse range of categories including Middle Ware, FMCG, Pharmaceuticals, Financial Services, Leisure Services etc

Responsible for the medium term profitability of the brand including new product development, brand extension and channel development including text and on-line services