Penny Hubbard Email & Phone Number

United States

As the Communications Lead for NASA's OCIO Service Management Office (SMO), I research, develop, and implement strategic and tactical IT Service Management (ITSM) communications programs, distilling complex subjects into clear language to resonate with busy and diverse technical audiences. I have a passion for identifying logical narratives and storytelling and bring these to my ITSM communications projects including gathering, developing, and checking accuracy of information intended for distribution, and determining tone and delivery channels based on audience-goals for the information. I am an expert at producing informative metrics to report project performance to goals and then visually representing the results for easier consumption of the data. My projects include working with SMO ITSM Process Owners to improve their ITSM documentation (process guides, playbooks, online resources) for dissemination to Agency Level Offices, Center CIO teams, and OCIO Service Line project members. I am also the ServiceNow Knowledge Management Process Owner for the ITSM Tool Transition Project, which includes specialized ServiceNow training for KM outreach to OCIO end users as the project is rolled out. As the OCIO SMO Emergency Integration Lead, I provide expertise-based input to iteratively improve in-place IT Incident Emergency communication programs and implement new features to ensure the best message goes to the right audience, at the right time, via the right mechanisms. This includes early communications to Senior Leaders of unexpected incidents and rapid agencywide messaging to keep personnel abreast of any impacting events.

United States

Mountain View, California, United States

Manage Agency and Center messaging for the Information Technology Directorate at NASA Ames Research Center (ARC). Ensure excellence in all outreach, for a myriad of important messages ranging from small target audiences, to the entire agency, for the ARC CIO, Deputy CIO, their Division Chiefs, and staff. Two of the Chiefs manage Agency programs, that include specialized outreach for NASA's Security Operations Center and NASA's Enterprise Managed Cloud Computing. Provide additional writing and distribution of Office of the Chief Information Officer Agency-wide messaging, as requested, and support messaging for the emergency notifications project team.

Nasa Ames Research Center, Moffett Field, Ca

Manage Center-wide, Targeted, and Agency communications for the Information Technology Directorate at NASA Ames Research Center (ARC). CIO Communications encompass online and in-person channels, an in-depth understanding of the programs, initiatives, and activities taking place at the Information Technology Directorate at Ames Research Center (ARC Code I), and its Center and Agency counterparts at NASA. Networking with dozens of Civil Service and Contractor personnel, delivering key programs, and ensuring they are communicating clearly, concisely and in a timely fashion.

Consolidated, documented, and established a product collateral tracking process for the Spinco Division of Beckman Instruments. This information will be available to medical and laboratory sciences audiences to research chromatography applications, and will be part of museum installations at the Chemical Heritage Foundation, Philadelphia, PA and the Beckman Coulter Heritage Exhibit, Fullerton, CA.

Researched and implemented key social media applications for our executive-employee communications. While continuing to manage our successful web and e-mail programs, worked with our executives to launch blogs, podcasts, SharePoint collaboration sites, employee polling, and began to leverage Twitter to our marketing teams. Working with our PR team, executed customer-facing communication programs including interactive product websites and high-impact marketing programs designed to bring customers to our partner retail outlets.

Managed the HP Working Parent Network, was a team leader on the Cupertino Women's network, facilitated motivational employee events (Social Committee Chair, Employee Volunteerism committee), implemented programs with local Chambers of Commerce, and was a first-responder for the Medical Emergency Response Team.

Continued to manage and improve online resources for executives, marketing teams and sales representatives. Researched and created new ways of delivering information in a timely and relevant way, including electronic newsletters and executive webcasts. Measured results and improved traffic to websites, implemented executive feedback mechanisms, and successfully delivered precise news and information to the more than 8,000 sales team members in North and South America.

Developed in-depth electronic sales tool for use by HP's sales force, marketing teams and Channel Partner sales teams. Assessed current sales tools which were disparate, out of date, with slow response time for sales reps researching product information. Needs assessments and tool applications included end-to-end process improvements for product managers, marketing teams and the sales force. For the first time, key sales data and marketing programs were made available to our Channel Partner sales teams via an extranet established as part of the sales tool.

Managed and developed corporate websites for our internal audiences. Launched multi-media mechanisms including sales information sites, executive communications, marketing news programs and business unit electronic news.

Created, launched and managed HP's first corporate websites. These leading-edge communication vehicles established many of the standards in use today and included internal resources for our sales force, marketing teams, and executives, as well as external sports marketing websites for soccer's World Cup and yachting's America's Cup events.

* Public Relations/Community Affairs -- 1993-1995* Marketing Program Integrator -- 1992-1993* Sales Center Communications -- 1988-1992

* State Farm Insurance - Office tasks, auto claims, flood insurance* IBM - System Administrator/Database Administration* Weidlinger and Associates - Project Security, Reception, Front Office Tasks

Marketing Certificate, Marketing

Small Business Certificate, Managing A Small Business

Studied all aspects of running and managing a Small Business -- legal framework, hiring, accounting, advertising, marketing, etc.