Praveen Mishra Email and Phone Number
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At Ooumph, our team has transcended traditional digital interactions, creating a platform where connections hold genuine depth and value. With a focus on big data analytics, we have redefined engagement metrics to reflect the true resonance of relationships. This innovation has established us as trailblazers in the realm of digital relationship intelligence.Our success at Ooumph stems from a synergistic blend of marketing management and data analysis skills, honed over the years to facilitate meaningful exchanges in the digital space. The journey through grainSMITH, fostering direct farm-to-market access, has enriched our approach, empowering us to deliver technology-driven solutions that resonate with both businesses and consumers.I am CEO and Co-Founder of Ooumph , a thought leader in digital innovation and community-centered economies. A graduate of BITS Pilani and former Data Scientist for Fortune 500 firms, I am honored with the Bharat Vibhushan award from the Government of India and nominated for the Most Disruptive Startup of the Year award from the UK Government in House of Commons . Our notable projects include a partnership with the UP Police to ban child pornography, Collboration with META, UNICEF, UN Woman and cybersecurity campaigns with government bodies. Ooumph’s platform was highlighted in a London University case study , ranking above leading social media platforms.
Ooumph
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Founder And CeoOoumph Jan 2019 - PresentLucknow, Uttar Pradesh, India"In a digital realm, where surface-level engagements once reigned, we've tapped into a deeper magic – the true essence of connection. With Ooumph, you're not just engaging; you're diving deep, exploring the unseen layers of relationships. Here, every vibe has a story, a depth, a resonance. It's more than just a score; it's an insight into the heart of connections. In our universe, every vibe doesn't just count; it matters. Join us on this visionary journey where we measure not just clicks and likes, but the true depth and magic of every relationship."
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Co-Founder And CeoGrainsmith Nov 2017 - Jan 2019Lucknow Area, India• grainSMITH, working under the brand name of “MeriMandi”, is a pluck-to-eat delivery platform of fresh fruits and vegetables (FnVs) directly from Farms/Mandi to portfolio customers such as 5 star hotels, restaurants, traders, caterers, wholesalers, etc.• Our model leverages technology coupled with sourcing, sorting and delivery processes to address key challenges of farmers: lack of access to organised markets, inefficient transport logistics, and working capital challenges• Collaborated with 100+ farmers/Ahartiyas to serve 30+ wholesalers & traders and 25+ hotels including 5 star hotels such as JW Marriott, Chung Fa, Renaissance, Spice Caves, etc.• Led product management of an internal Application “Procure”, created on Google App maker and with Google Sheets as database, for our farmers to update type, daily yield, selling price and grade quality of their crop harvest• Successfully launched “MeriMandi” App for our customers involving entire workflow of procurement, warehouse operations, last-mile delivery of orders, perishable product forecasts, and post-delivery support -
Account ManagerInmobi Jul 2016 - Mar 2017Bengaluru Area, IndiaBrand Management, Mobile Marketing, Data Insights & Research, Product Launches, Sales Collateral, Campaign Delivery & Media Planning. Overseeing a quarterly multi-million USD budget across multiple InMobi products and channels (personas, geo-targeting, affiliate solutions).- Managing account growth through research, analyses & account optimization solutions to meet advertiser's mobile marketing & business objectives.- Analyzing user and mobile patterns/trends and developing a deep understanding of data at an account level, campaign level and industry level.-Create compelling reports to support or aid the incremental opportunity strategies (cross-selling and up-selling).- Identify and size opportunities for the clientele in the mobile landscape , support multi-product solution pitches and create a growth strategy for our high potential advertisers.- Use advanced optimization techniques to oversee client-performance across InMobi's homegrown, tailor-made solutions.- Clientele included the likes of Audi etc, across industry segments such as FMCG, Auto, Electronics, Mobile, Tourism, Fashion.- Also responsible for working very closely with product teams, finance and tech teams to deliver quick-turnaround value. -
Senior Campaign ManagerInmobi Jan 2016 - Mar 2017 Manage the strategy for our client portfolio and work alongside the sales teams to drive growth through systematic interventions. Implement campaign solutions by building campaigns for our customers, monitoring and optimizing for performance to meet customer marketing objectives. Develop and apply knowledge of market and industry in solutions offered and an understanding of products and tools. Gather and analyze data at an account, campaign and industry level. Identify and size opportunities across accounts, support multi-product solution pitches and collaborate with the sales team to create a growth strategy for our potential advertisers. Work closely with internal teams across geo and functions to maximize sales efficiency and grow client’s business. Managed end to end delivery of mobile advertising campaigns which include presales support, building out media plans, procurement of campaign assets, campaign optimization, reporting, post sales analysis and billing/invoicing Identified opportunities based on in-depth understanding of client requirements and successfully scaled multiple client accounts with multi-product solution pitches
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Campaign ManagerInmobi Aug 2015 - Mar 2016BangaloreDevelop campaign strategies of mobile ad campaigns across various platforms.● Managed delivery & performance of 200+ campaigns including Brand awareness, promote content & app download on a daily basis with an average daily spend of more than 50k● Clientele includes QSR, automobile, entertainment, travel and top advertising agenciesCampaign Optimization and Reporting:Optimized campaigns to exceed client Key Performance Indicator’s (KPIs).● Increased click through rate (CTRs) to exceed industry benchmark by ~1.5 times● Brought down app download cost per install (CPIs) to 0.8 times of KPI● Attained 95% plus video completion rate for campaigns on LiveRail and BrightRollStakeholder and Agency Management:● Prepared request for proposal (RFP)/ request for information (RFI) decks for Sales team● Involved in ideation of compelling creatives, liaise with Creative Services and the clients● Provided insights for cross selling and upselling of accounts to existing clients
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Data ScientistMu Sigma Jul 2014 - Aug 2015Bengaluru Area, IndiaThe job requires:-Strategic Consulting, including business intelligence & Project strategy development.-Taking and planning client calls-Work on the technology that is agreed by the client-Talking to client regarding his requirements -Making the problem statement-Making a problem DNA for the problem-Framing hypothesis that classifies problem statement-Framing tests to validate those hypothesis-Get data access from client-Perform tests on data to validate the hypothesis-Share the results with the client-Make the results consumable-Present the final results and insights to the client-Pitch for future prospects and other problems related to given problem but out of scope of given problem -
CoordinatorMime Club Oct 2013 - May 2014PilaniThe mime club is a body of 33 members who excels in one of the following categories:-ActingVocal mimicryStory boardingSoundsTheater script writingVideo scriptingVideo editingOther skills (silent mime,Rap scripting,rap vocals).Every year mime club performs at the opening ceremony of OASIS and APOGEE two national level fests of BITS PIlani. Worked as coordinator of the Club which involved Honing skills such as Team management,Public speaking,Public relations,Project management,Budget management and Advertising
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Technical ConsultantJda Software Jul 2013 - Jan 2014BangaloreApplicaton Server management ,trouble shooting and automation -
Cheif Campaign CoordinatorBits Pilani Student Union Elections Feb 2013 - Aug 2013PilaniA Cheif Campaign Coordinator is an individual whose role is to coordinate the campaign's operations such as fundraising, advertising, polling, getting out the vote (with direct contact to the public), and other activities supporting the effort, directly.They are the senior strategists and are typical political consultants who are mostly concerned with executing strategy.Particularly for student union elections, campaign coordinators often manage a huge number of staffers and volunteers in a variety of departments, while also coordinating closely with the candidate and outside consultants.The campaign got 1400 votes of total 3200 polls and 3 other candidates
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EditorBits Pharmaceutical Society Jul 2012 - May 2013PilaniThe editor is the person who works with the other coordinators to set the editorial direction of the magazine. He works with the publicity heads to create an editorial vision, or brand, that creates an audience attractive to readers, as the magazine relies primarily on signups for revenue. An editor is responsible for creating attractive audiences, more so than quality content. To do this, he must deliver content that attracts a specific demographic -- especially if the magazine derives significant income from subscriptions -- but the end result must be delivering the right circulation. The editor then communicates the business goals of the department to the editors of other departments, helping to plan editorial calendars
Praveen Mishra Skills
Praveen Mishra Education Details
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Software Programming -
St. Fidelis College
Frequently Asked Questions about Praveen Mishra
What company does Praveen Mishra work for?
Praveen Mishra works for Ooumph
What is Praveen Mishra's role at the current company?
Praveen Mishra's current role is Founder and CEO Ooumph Bharat Vibhushan| Author: Decentral Eyes| Data Scientist | Marketer aimed at community led 2X Economic Growth for Countries.
What is Praveen Mishra's email address?
Praveen Mishra's email address is pr****@****obi.com
What schools did Praveen Mishra attend?
Praveen Mishra attended Birla Institute Of Technology And Science, Pilani, St. Fidelis College.
What are some of Praveen Mishra's interests?
Praveen Mishra has interest in Dancing And Mimcry, Acting.
What skills is Praveen Mishra known for?
Praveen Mishra has skills like Big Data Analytics, Statistical Data Analysis, Advanced Sql, Hadoop, Sas, R, Hive, Demand Forecasting, Project Management, Sql, Tableau, Excel Dashboards.
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Praveen Mishra
Svp & Head Of Innovation. Building A Comprehensive Architecture Driven Platform To Accelerate Software Development!Hyderabad -
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Praveen Mishra
Lead Corporate Hr || Talent Management & Organization Transformation || Hr Change Agent, Strategic Business Partner, Transformational Leadership, Visiting Faculty, Key Note SpeakerBengaluru2gmail.com, kbl.co.in -
Praveen Mishra
Bengaluru
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