Business Unit Director, Nordics
Current
Apr 2024 - Present
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Per Persson Email & Phone Number
Business Unit Director, Nordics
at
Atos Medical
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Business Unit Director, Nordics
Location
Malmo, Skåne County, Sweden
Who is Per Persson? Overview
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Quick answer
Per Persson is listed as Business Unit Director, Nordics at Atos Medical, based in Malmo, Skåne County, Sweden. AeroLeads shows a matched LinkedIn profile for Per Persson.
Per Persson previously worked as Board Member at Flexo2 and Chief Executive Officer at Pharmacolog. Per Persson holds Diploma, Marketing from Lund University.
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Atos Medical
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Profile bio
About Per Persson
Highly engaged and dedicated professional with more than 30 years of experience in the Medical Device and Life Science Industry. Experienced more than 15 years in General Management/Senior Leadership and International Sales & Marketing assignments on a global basis, based in London and Brussels for 10 years. Track record includes sales and marketing and product management. I have led change management and organisational restructuring in the Nordics and Internationally. In my assignements I have executed funding and financing for both public and non-listed companies. I have obtained FDA approval and reimbursement for the US market. Leadership team-member at Atos Medical, when EQT, one of the world's largest private equity investors, made a successful business exit in 2016.I am now open for new opportunities, interim (full time/part time) or employment. Being a hands-on leader, I am ready to advise and support companies in their commercial go-to-market strategy and implementation. Using many years of experience in various franchise, adding expertise in creating understanding of market dynamics, drivers, and potential pathways. I contribute with several experiences in change management or development of new corporate structures from both large and smaller organisations. I have successfully led distributor operations and executed on forward integrations within EU, US and Japan at Guidant, Atos Medical and smaller start-ups.I am unpretentious, communicative and have a strong ability to develop and implement established business goals. My energy and positive drive are contagious in the most positive way.
Current workplace
Per Persson's current company
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16 roles · 38 years
Per Persson work experience
A career timeline built from the work history available for this profile.
Board Member
Feb 2021 - Feb 2024
Chief Executive Officer
Jan 2023 - Jun 2023
Medtech
Freelance
Apr 2022 - Jan 2023
Chief Executive Officer
Nov 2018 - Mar 2022
Cco
Jul 2018 - Nov 2018
Ceo
Airsonett:Our technology offering is an innovative home based treatment option for patients who, in spite of taking standard asthma medication, still have poorly controlled persistent allergic asthma. Airsonett uses the unique, patented Temperature controlled Laminar Airflow technology to significantly reduce allergens and other airborne irritants from the.
Sep 2017 - Jul 2018
Vp Sales And Marketing
Oct 2016 - Aug 2017
Vice President Sales
- Reporting to CEO, member of senior leadership team
- P&L responsibility for Italy, Iberia, France, Benelux, Japan, Nordic region and Distributor Operations. This role also included preparation of forward integration of selected countries converted to affiliates.
- Focus on optimizing sales execution through performance management across all layers, focused and well defined strategies, management of compensation-plans, co-travelling
- Based in Malmoe, Sweden, very active with local presence, travelling approx. 160 days/year
- Part of the management preparation team, selling the company in May 2016 to PAI-partners
Dec 2012 - Sep 2016
Sr Director Marketing, Af-Crm Emeac
- Marketing for Atrial Fibrillation& Cardiac Rhythm Management in Europe Middle East, Africa and Canada
- Managing team with Sr. Directors, Marketing Managers, Product Managers and assistants.
- Overall responsible for Product Strategies, Launches, Product positioning and segmentation.
- Supporting and coordinating the local country Sales and Marketing organisations for overall corporate objectives- building relations cross General Management, Divisional Management and Global Marketing.
- Leading Strategic planning and Annual Operating plan exercises for AF and CRM- presenting the consolidated work for executive management
- KOL relation building and Management
Dec 2010 - Dec 2012
Director Nordic Region
- GM for Boston Scientific running the Nordic Region, including Baltic’s.
- Focusing on sales execution and product launches through 4 franchise (Cardio, Endo, Peripheral and Neuro)
- Successfully merged the Guidant CRM business into the BSC organisation (One of the biggest mergers ever within the Med-tech device industry)
- Reorganized the Nordic organisation, closed 2 offices and in order to stay on healthy OPEX and P&L at this merger
- Changed the Nordic BSC organisation to a combination of Divisional and Country direct structure
- 80+ People in the organisation
Dec 2005 - Oct 2010
Distributor Manager Central&Eastern Europe
- Leading the Guidant business from Russia to Macedonia in Eastern/Central Europe
- Responsible for all franchises (CRM to IC)
- Direct sales operation in Poland and Hungary with SM and 7 TM’s
- Grew overall business from 5 to $14M over 2 years
2003 - 2005
~2 yrs
European Marketing Manager- Stents
- 2000-2001 EMEA Marketing Manager for the BrachyTherapy launch (Coronary Radiation Therapy)
- Relocated to Brussels
- Created Marketing Strategy within EMEA working closely with the US teams
- Worked with GM’s and Local Marketing to do the Roll out of a new therapy
- All well on track, then the Drug Eluting Stent was launched and this therapy made obsolete
- 2001-2003 European Marketing Manager for Guidant’s stent business within EMEA
2001 - 2003
~2 yrs
Product Manager
- From local sales in Sweden I was promoted to European Product Manager for Volumetric and Syringe pumps within EMEA.
- Relocated to London. First European Marketing role within IVAC.
- Responsible for Marketing strategies/Activities with the EMEA region
- Working with GM’s in all countries to align Marketing and Sales Org
- Reporting to VP of EMEA
- Awarded a special bonus for overall achievements in 1999
1996 - 2000
~4 yrs
Territorry Manager
Ivac Medical Systems
Sales of infusion pumps and Tympanic temperature systems
1992 - 1996
~4 yrs
Sales Rep
1988 - 1992
~4 yrs
2 education records
Per Persson education
Diploma, Marketing
Education record
Malmö Borgarskola
FAQ
Frequently asked questions about Per Persson
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What company does Per Persson work for?
Per Persson works for Atos Medical.
What is Per Persson's role at Atos Medical?
Per Persson is listed as Business Unit Director, Nordics at Atos Medical.
Where is Per Persson based?
Per Persson is based in Malmo, Skåne County, Sweden while working with Atos Medical.
What companies has Per Persson worked for?
Per Persson has worked for Atos Medical, Flexo2, Pharmacolog, Freelance, and Acarix.
How can I contact Per Persson?
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What schools did Per Persson attend?
Per Persson holds Diploma, Marketing from Lund University.
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