Highly engaged and dedicated professional with more than 30 years of experience in the Medical Device and Life Science Industry. Experienced more than 15 years in General Management/Senior Leadership and International Sales & Marketing assignments on a global basis, based in London and Brussels for 10 years. Track record includes sales and marketing and product management. I have led change management and organisational restructuring in the Nordics and Internationally. In my assignements I have executed funding and financing for both public and non-listed companies. I have obtained FDA approval and reimbursement for the US market. Leadership team-member at Atos Medical, when EQT, one of the world's largest private equity investors, made a successful business exit in 2016.I am now open for new opportunities, interim (full time/part time) or employment. Being a hands-on leader, I am ready to advise and support companies in their commercial go-to-market strategy and implementation. Using many years of experience in various franchise, adding expertise in creating understanding of market dynamics, drivers, and potential pathways. I contribute with several experiences in change management or development of new corporate structures from both large and smaller organisations. I have successfully led distributor operations and executed on forward integrations within EU, US and Japan at Guidant, Atos Medical and smaller start-ups.I am unpretentious, communicative and have a strong ability to develop and implement established business goals. My energy and positive drive are contagious in the most positive way.
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Business Unit Director, NordicsAtos Medical Apr 2024 - PresentMalmo, Skåne County, Sweden -
Board MemberFlexo2 Feb 2021 - Feb 2024Sweden -
Chief Executive OfficerPharmacolog Jan 2023 - Jun 2023Uppsala, Uppsala County, Sweden -
MedtechFreelance Apr 2022 - Jan 2023
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Chief Executive OfficerAcarix Nov 2018 - Mar 2022Malmö, Skåne County, Sweden -
CcoAcarix Jul 2018 - Nov 2018Sweden -
CeoAirsonett Ab Sep 2017 - Jul 2018SwedenAirsonett:Our technology offering is an innovative home based treatment option for patients who, in spite of taking standard asthma medication, still have poorly controlled persistent allergic asthma. Airsonett uses the unique, patented Temperature controlled Laminar Airflow technology to significantly reduce allergens and other airborne irritants from the patient’s breathing zone during night. Our device, the AIR4, is a CE marked class 1 device intended to be used for the alleviation of symptoms of allergy induced diseases such as allergic asthma. It adheres to relevant EU directives regarding design, function, safety and health requirements and has undergone rigorous clinical research programme. Airsonett AB is a Swedish-owned company. -
Vp Sales And MarketingAirsonett Ab Oct 2016 - Aug 2017Sweden -
Vice President SalesAtos Medical Dec 2012 - Sep 2016Sweden• Reporting to CEO, member of senior leadership team• P&L responsibility for Italy, Iberia, France, Benelux, Japan, Nordic region and Distributor Operations. This role also included preparation of forward integration of selected countries converted to affiliates. • Focus on optimizing sales execution through performance management across all layers, focused and well defined strategies, management of compensation-plans, co-travelling • Based in Malmoe, Sweden, very active with local presence, travelling approx. 160 days/year • Part of the management preparation team, selling the company in May 2016 to PAI-partners -
Sr Director Marketing, Af-Crm EmeacSt. Jude Medical Dec 2010 - Dec 2012Marketing for Atrial Fibrillation& Cardiac Rhythm Management in Europe Middle East, Africa and Canada• Managing team with Sr. Directors, Marketing Managers, Product Managers and assistants. • Overall responsible for Product Strategies, Launches, Product positioning and segmentation. • Supporting and coordinating the local country Sales and Marketing organisations for overall corporate objectives- building relations cross General Management, Divisional Management and Global Marketing. • Leading Strategic planning and Annual Operating plan exercises for AF and CRM- presenting the consolidated work for executive management• KOL relation building and Management • Coordinate Strategies and Objectives between Product Division (Business Development, R&D) and International Division (all OUS Operations)• Member of European Extended Leadership Team -
Director Nordic RegionBoston Scientific Dec 2005 - Oct 2010• GM for Boston Scientific running the Nordic Region, including Baltic’s.• Focusing on sales execution and product launches through 4 franchise (Cardio, Endo, Peripheral and Neuro)• Successfully merged the Guidant CRM business into the BSC organisation (One of the biggest mergers ever within the Med-tech device industry)• Reorganized the Nordic organisation, closed 2 offices and in order to stay on healthy OPEX and P&L at this merger• Changed the Nordic BSC organisation to a combination of Divisional and Country direct structure• 80+ People in the organisation• Had Business Unit Directors, HR, Controller/Finance and Customer Service reporting to me • Member of BSC European Leadership Team -
Distributor Manager Central&Eastern EuropeGuidant 2003 - 2005• Leading the Guidant business from Russia to Macedonia in Eastern/Central Europe• Responsible for all franchises (CRM to IC)• Direct sales operation in Poland and Hungary with SM and 7 TM’s• Grew overall business from 5 to $14M over 2 years -
European Marketing Manager- StentsGuidant 2001 - 2003• 2000-2001 EMEA Marketing Manager for the BrachyTherapy launch (Coronary Radiation Therapy)• Relocated to Brussels • Created Marketing Strategy within EMEA working closely with the US teams• Worked with GM’s and Local Marketing to do the Roll out of a new therapy• All well on track, then the Drug Eluting Stent was launched and this therapy made obsolete• 2001-2003 European Marketing Manager for Guidant’s stent business within EMEA• Launched several Multi link stents such as ML Zeta and ML Vision• Successfully drove a price premium strategy at the Vision launch that gained 20% premium vs. normal ASP -
Product ManagerIvac Medical Systems 1996 - 2000• From local sales in Sweden I was promoted to European Product Manager for Volumetric and Syringe pumps within EMEA.• Relocated to London. First European Marketing role within IVAC.• Responsible for Marketing strategies/Activities with the EMEA region• Working with GM’s in all countries to align Marketing and Sales Org • Reporting to VP of EMEA• Awarded a special bonus for overall achievements in 1999• Worked with due diligence for Business Development in 1998-1999, including new start up business for IVAC in the US and in Europe -
Territorry ManagerIvac Medical Systems 1992 - 1996Sales of infusion pumps and Tympanic temperature systems
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Sales RepStora Enso 1988 - 1992
Per Persson Education Details
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Marketing -
Malmö Borgarskola
Frequently Asked Questions about Per Persson
What company does Per Persson work for?
Per Persson works for Atos Medical
What is Per Persson's role at the current company?
Per Persson's current role is Business Unit Director, Nordics.
What schools did Per Persson attend?
Per Persson attended Lund University, Malmö Borgarskola.
Not the Per Persson you were looking for?
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Per Rohdin
Stockholm2rohdin.info, tacton.com -
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