Per Hedén Email & Phone Number

Stockholm, Se

Stockholm, Sverige

• Lead a team of 6+ product and tech professionals to build a cutting-edge blockchain equity management platform.• Spearhead strategic business development initiatives, resulting in new strategic partnerships.• Oversee product lifecycle from ideation to launch, including product strategy, roadmap planning, and go-to-market execution.Kvanta is a Legaltech—Blockchain Initiative with a mission to provide a relational blockchain-powered platform for equity management, corporate actions, and share transactions for non-listed companies.

Stockholm, Malta

• Transitioned from Strategy Consultant to CPO, where I led the optimization of product strategies and enhanced platform performance for Swintt, a leading game developer in the Internet gambling market.• Directed a team of over 20 professionals in product development and the game studio.• Evaluated and implemented new technologies, improving platform scalability and reducing operational costs.

Stockholm, Sverige

Developed and host several information-based websites and an ecommerce site.

Stockholm, Sverige

Responsible for Doktor.se international product portfolio & strategy., Doktor.se Nordic AB is the third largest digital healthcare provider in Europe, offering digital triage and treatment through their apps DOKTOR.SE and helpfromdoctors.com The company also owns and run Physical facilities in Sweden.

Stockholm, Stockholm, Sverige

Stockholm, Stockholm, Sverige

Malta

Responsible for the overall product strategy, vision, roadmap, design, development and product marketing.Yggdrasil is a provider of superior online gaming solutions for igaming casino operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. It currently provides igaming content to some of the world’s leading casino operators.

Stockholm, Sweden

Eniro is a leading search company for individuals and businesses in the Nordic region. With quality-assured content and an unrivalled user experience Eniro inspires local discoveries and makes local communities thrive. Eniro's content is available through internet and mobile apps and SMS services.I own the vision, strategy, roadmap and execution for Marketing and Product Management for Eniro Nordic.Full understanding of customer & user needs, market trends and technology innovation to work with teams to develop products, pricing, marketing communications, sales tools and life cycle plans to successfully drive business growth and product innovation. Part of the operative top management team. Achievements: • Built a new Nordic Product and Marketing organization with in total 35 employee’s incl a cost-saving of 17%. • Setup a management team for my department • New fully responsive frontend solution for Eniro (live at dgs.dk) • New Go-to Market B2B offerings incl new price models • New strategic partnership with Yext.com that formed the base for the new B2B offerings • New function to increase B2C usage and retention (discover nearby) • Launch of a new Display advertising full stack solution (AdForm) • Launch of a new Eniro visual identity • Introduction of Marketing Automation solutions (Pardot).

Stockholm, Sweden

Responsible for developing the commercial strategy and road-map for Eniro Nordic. Components of that strategy included defining what products Eniro should offer, to whom the products should be offered and how the products should be sold including the Go to market strategy. Achievements: • I built the commercial product management team • Produced a new harmonized Nordic Product Portfolio • New Go-To Market and Sales offering with the goal of taking a new market position to become the SMEs "digital marketing partner" • Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se) • “Eniro Genio” a first version of AI tool based on our big data collection and API solution

Stockholm, Sweden

Responsible for the Product Management for the Marketing Information data and Data Management (business information data) business areas product offerings. Member of Bisnode Group Product Management Team and responsibility of a team of 22 product managers and specialists.Bisnode is a leading European Data & Analytics company, with operations in 19 countries and 2,100 employees. Bisnode helps companies manage their data and strengthen their overall decision ability Responsible for all aspects of product management, including product development processes, alignment with IT and coordination of sales and marketing strategies. Market research and profitability, market segment planning and implementation. Product portfolio included:• Information/Research portal (InfoTorg Legal data, Vehicle data, Real estate data, Company data & Individuals data) • Data Management (Data quality, Register updates etc)• Selections and Campaign tools (DM/DR, B2B, B2C)• API (CRM plugins, Integrated solutions, Salesforce app) • TM Leads, eDR • Bisnode Charity (CRM, Data management & Campaign tools platform for charity organizations) Product portfolio consisted of products with a total revenue of approx 700 Msek. Achievements: • Built a new united product organization after an organization merge from two product business areas after a promotion to also be Product Director of Marketing Information.• Recruited and implemented a management team for my business area. • Made a 3-year product strategy incl product portfolio roadmaps.• Launch of a web based selection B2B tool (https://dmurval.bisnode.com/#/)• New international platform for B2B Data Management (Selections incl Data Quality)• New Consumer Selection tool• Launch of salesforce-app "Bisnode Business Contacts". Contact information to +40 million companies

Stockholm, Sweden

The purpose of the role was to identify and drive external and internal growth initiatives to achieve the company business objectives.• Support the overall process of management and corporate decision-making to ensure the organization maximizes its short and long-term vision and strategy• Leads and liaises with executive team members on the development and implementation of the company’s strategic and operational plans • Develops, review, and reports on the business development departments strategy, ensuring the strategic objectives are well understood and executed by the team• Supports the development of Bisnodes growth and long-term strategic priorities. Structure and lead complex strategic projects and identify new opportunities. • Keeps track of key industry trends and dynamics (technology, competitors, consumers, regulatory, etc.), and develop insights on their effects on our business.• Establish and leading a senior team of business developers and project managers in sourcing, managing and implementing new business opportunities.

Stockholm, Sweden

Part of the Product Portfolio Management and work as a Project Manager for several major central projects, among others to develop new product solutions, offerings and platforms and to consolidate the current product offerings. Other duties involve a marketing project with launching the new Bisnode incl rebranding of the current companies & products. Product management tasks as Product rationalization, Product pricing strategies, Product innovation and prioritization.

Stockholm, Sweden

I was managing the IT and Product Management (incl Business dev) departments for InfoTorg consisting of approximately 50 employees/consultants and I was a member of InfoTorg Management team. Achievements in this role: I transformed the product development & IT work by implementing a fully agile organization that substantially improved time to market and efficiency. I built the IT team and organization from scratch (prior to being 100% outsourced). I implemented IT- and product strategies including yearly roadmaps in sync with overall strategy, sales and marketing.InfoTorg is the leading provider of business information online in Sweden. The company provides a wide range of personal-, company- and legal information, as well as information about properties and vehicles from different databases. InfoTorg AB employs about 80 staff and is a part of Bisnode.

Stockholm, Sweden

Managing the Product and Business development department for PriceRunner globally and was part of the European Management Team acting as a Chief Product Officer. Responsible for all Product Management, Leading a team of Product Manager/Project Managers, Prioritize projects for development, SEO, CRM, Internal Search engine, Forums, Shopping directory, Site conversion, User retention, User experience/Usability, Site design, Site Navigation, all Site functionality, Partner Solutions. I recruited the Product Management team from scratch. I defined the product strategy and set the product roadmap for development, increased site conversion, user retention, user experience/usability, SEO and the implementation of a web analytic function. I was also responsible for all partner solutions and third-party cooperation’s. Last year I was responsible for moving the product IT development work to a ValueClick owned company in Shanghai’s, China.PriceRunner is a leading shopping comparison site with local services in UK, France, Germany, Sweden, Austria and Denmark.ValueClick, Inc. is one of the world’s largest integrated online marketing companies. Through a number of leading brands incl PriceRunner they deliver solutions for advertisers to acquire customers and for publishers to maximise their revenue.

Stockholm, Sweden

Skandia Financial Concept ideas was to develop and sale a top of the line banking platform. My responsibility was to set up, maintain and lead the IT services department of the company incl the outsourcing part that was in cooperation with Tata Consulting Services. The IT services department was responsible for maintenance/support and business development of the banking platforms and working with the customers to set up their IT management and IT processes. This was achieved though a local onsite support team of engineers on each bank with access to the outsourced full product and IT team in India.

Stockholm, Sweden

As IT Management Consultant I developed business plans for companies concerning how they could benefit from e-business. I also worked with helping them integrate and develop their IT-systems and services with modern technology in order to optimise their business model. I was responsible for customers within the retail and e-commerce industry as well as being responsible for submitting offers, carrying out workshops with customers and participating in the business- and concepts development during the analysis phase of the projects.Cell Network AB was a consulting firm, focusing primarily on information technology, Internet and telecommunications. It offers services in the areas of systems integration, business modeling, interactive communication, and convergence. As Chief Project Management Officer, (part time role) for Cell Network Stockholm AB I was responsible to create a well-functioning PM community within the company, coordinating training and coaching the PM's, encouraging and enforcing the use of methodology and tools, as well as encouraging the PM's to learn from the experiences in other projects. I was also been involved in developing the new project methodology for the entire Cell Network Groups of companies.

Stockholm, Sweden

Senior Project Manager and Business Developer involved in the following projects:-Retail e-Commerce portal – Polarn & Pyret (Kimoda.com)Head Project Manager and overall responsible for Kimoda.com, a combined web-supermarket, community and playground for children and their parents. Cell Network delivered the complete business plan, concept, processes, developed a tailor-made ATG/Dynamo-system for kimoda.com. The project in total involved 70 consultants.-Commercial community - HemmaplanHead Project Manager and overall responsible for the development of Hemmaplan.com, a combined portal and web store for homeowners. -Project Manager for an e-Commerce start-up – Paletten.com-Project Manager for finance project -ePay-Project- and Test Manager for Bid2Day a web-based auction company. -Business Developer in a project for Toshiba, an e-commerce solution. -Business Developer in kvinnor.net, a portal and e-commerce solution for women.

Stockholm, Sweden

I was the Project Manager for a 14 month long Internet bank project (ePostgirot). The project in total involved approximately 60 persons and I was responsible for implementing the full internet bank solution including integration with the mainframe and other business systems., as well as for the subcontractors teams from WM-data and Modul1.

Stockholm, Sverige

Management Trainee at The Swedish Post

Bachelor Of Science, Economics And Business Administration, Major In Marketing.

Including 1 semester Business Studies at Florida Atlantic University (1994)

Mba, Ebusiness (80% Done)

Computer And System Science, Computer And System Science

Certified It-Architect, It Architecture And Systems Design