Peris Muthoni Email & Phone Number

Kenya

Promoted to new position

Premier Food Industries Ltd. (PFIL) is a leading food processing company in Kenya, manufacturing over 50 different products under the brand name among others PEPTANG and PEP. ✔Key Contributions & Results:▶️ Developing and implementing strategic sales and marketing plans and forecasts to achieve company objectives in terms of achieving sales targets and growing brand equity both in local and export market.▶️ Directing sale forecasting activities and sets performance goals accordingly to the team members;▶️ Reviewing and following budgetary projections for the department.▶️ Overseeing and evaluating market research and adjust sales/market strategy to meet changing market and competitive conditions;▶️ Ensuring effective control of sales results, and take corrective action to guarantee that achievement of sales objectives meet target..▶️ Growing the market share in relation to present standards and industry trends.▶️ Monitoring competitor products, sales and marketing activities.▶️ Preparing brand plan strategy for the company in order to take full advantage of the brand potential.▶️ Establishing and maintaining relationships with industry influencers and key strategic partners’ to assist sales personnel to meet set targets.▶️ Handling customer related queries and enquiries.▶️ Managing and motivating the sales team and ensure achievement of set sales target of the company both in local and exports.

Kenya

HACO industries is the region’s leading FMCG manufacturers, supplying a wide range of products to the entire East African and COMESA Markets.Business entities handled: Nakumatt, Chandarana, Uchumi, Game, Souk Bazaar, Clean shelf, Quickmart,Carrefour and Shoprite Supermarkets Country wide.✔Key Contributions & Results:▶️ Strategically ushered and supported awareness creation campaigns of food brands to the consumers.▶️ Pioneered and coordinated effective data collection on new customers▶️ Proficiently leveraged technology to conduct market research monitoring and evaluation of competitor activity then gave the market information and intelligence as feedback to the company.▶️ Managed customer relations feedback and evaluated customer needs and habits which mapped company's market approach.▶️ Ensured there is brand visibility and availability in the trade through shelf space negotiation and ensuring that we are always on shelf throughout to ensure that we remain on top of mind of consumers▶️ Incharge of Channel development month on month through sales activations and stock optimal monitoring at the branch levels▶️ Competitor analysis and timely reporting to the management for decision making, through category data sharing thus making informed decision on the promotions and activations that needs urgency for optimal ROI throughout the financial year

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Business, Management, Marketing, And Related Support Services