Patrick Perkins

Patrick Perkins Email and Phone Number

Telling the Story Surrounding What's Next @ Qualcomm
San Diego, CA, US
Patrick Perkins's Location
San Diego, California, United States, United States
Patrick Perkins's Contact Details
About Patrick Perkins

Accomplished and versatile marketing leader who has launched over 100 products worldwide while overseeing billions in annual revenue and hundred million marketing budgets. Extensive experience in every facet of the end-to-end product life cycle with cross-collaboration across a worldwide team of hundreds.Magic arises when the perfect product is created for the right audience at just the correct time. It's this passion for customer obsession, product ideation, and market understanding that propels me in everything I do. Expertise: Product Planning and Development, Go to Market Strategy, Brand Identity and Creative Direction, Strategic and Portfolio Planning, Lifecycle Management, Evangelism, Integrated Marketing, Cross-functional Collaboration, Sponsorships and Partnerships, Audience Marketing, Global Marketing, Lifestyle and Influencer Strategies, Retail Marketing, Large Scale Launches, PR and Communications, Owned Channels and CRM Tactics, Digital and Social Marketing, Quantitative and Qualitative Research, Telemetry and Quantitative Analysis, Budget and Forecast Management, Advertising and Media, Subscription Business Models, Competitive Landscape Analysis, Team Leadership

Patrick Perkins's Current Company Details
Qualcomm

Qualcomm

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Telling the Story Surrounding What's Next
San Diego, CA, US
Website:
qualcomm.com
Employees:
48952
Patrick Perkins Work Experience Details
  • Qualcomm
    Qualcomm
    San Diego, Ca, Us
  • Meta
    Product Marketing
    Meta 2022 - Present
    Menlo Park, Ca, Us
    The future of VR within Reality Labs.
  • Qualcomm
    Head Of Marketing - Gaming And Graphics
    Qualcomm 2020 - 2022
    San Diego, Ca, Us
    Team leader for videogame and graphics marketing across multiple verticals to billions of devices around the world.Oversaw branding efforts that transformed a traditional ingredient brand to a player-facing product. Worldwide efforts saw significant gain in awareness, preference, and satisfaction.Launched the Snapdragon Pro Series - the largest mobile esports competition in the world - with the leader in esports, ESL.Acted as the figurehead for announcements, interviews, and partnerships.
  • Microsoft
    Senior Product Marketing Manager - Xbox Series X|S
    Microsoft 2018 - 2020
    Redmond, Washington, Us
    Responsible for end-to-end marketing for the Xbox Series X|S, launched in Holiday 2020 and 100% sold through years after. Developed the value proposition and positioning.Formulated and executed a worldwide multiyear go-to-market plan.Worked with hardware and software development teams in defining product requirements, user scenarios, and feature sets for future products and services.
  • Microsoft
    Senior Audience Marketing Manager - Microsoft Education
    Microsoft 2015 - 2018
    Redmond, Washington, Us
    Led a dedicated vertical across all lines promoting Microsoft products and services in classrooms – kindergarten through post graduate – worldwide. The leader in the education field, this group empowers the students of today to create the world of tomorrow. Oversaw a business that's shown incremental gains in market share and share of voice.Led audience marketing for students and parents focusing on the entire purchase funnel.Oversaw the first company-wide effort in reaching higher education students through high-touch experiential and large-scale influencer campaigns resulting in 15% uplift in awareness and usage.Directed content creation with million-dollar budgets and have optimized distribution channels leading to 100x uplift in views, impressions, and engagement.
  • Microsoft
    Senior Product Marketing Manager - Xbox Console And Platform
    Microsoft 2012 - 2015
    Redmond, Washington, Us
    Xbox platform marketing lead in the world’s largest videogame marketplace. Directed entire demand generation execution for the console and all Xbox platform initiatives.Oversaw every facet of a product line amounting to over $3 billion in annual revenue.Managed an annual marketing budget of over $100 million.Launched Xbox One – the largest consumer launch in Microsoft history, the fastest selling console in Xbox history, and best-selling launch within the industry.
  • Microsoft
    Senior Product Manager - Xbox 1St Party Games
    Microsoft 2010 - 2012
    Redmond, Washington, Us
    Global lead for all marketing aspects for Lionhead Studios and the Fable franchise. Worked closely with the studio on product development and management while also leading all product marketing strategies and functions.Led Fable to being the greatest selling role-playing game franchise on Xbox 360.Directed a significant increase in franchise revenue, amounting to over $200 million annually.Created new distribution channels amounting to over $10 million in profit.
  • Microsoft
    Product Manager - Xbox Accessories
    Microsoft 2008 - 2010
    Redmond, Washington, Us
    Managed worldwide marketing efforts for the entire Xbox accessories line in both product management and product marketing capacities. Directed the end-to-end cycle – from product creation, to launch, to end of life for all Xbox accessories. Oversaw over $500 million in yearly revenue and over $170 million in annual profit.Launched over 30 best-in-class products in new categories at higher price points resulting in a 20% increase in profits.Implemented new marketing executions that saw a 35% year-over-year revenue increase.
  • Amazon.Com
    Marketing Manager - Kindle
    Amazon.Com 2007 - 2008
    Seattle, Wa, Us
    Launched the first Amazon Kindle and its accompanying service. Worked on all aspects on the go-to-market execution including value proposition development, marketing integration, and creative for launch and sustain.Exceeded company-set forecast expectations by over 1000%.Directed efforts that saw the Kindle become the overwhelming market share leader in the e-reader category.Led content creative that became the most viewed videos in the history of amazon.com.
  • Microsoft
    Marketing Manager - Xbox Platform
    Microsoft 2006 - 2007
    Redmond, Washington, Us
    Supported Xbox Global Marketing in the creation, implementation, and facilitating of worldwide marketing endeavors for Xbox accessories.Created a market share analysis that directly led to a 15% increase in market share for first party accessories. Implemented new methods of communications for global subsidiaries leading to a decrease in churn and increased knowledge and productivity. Produced marketing materials leading to higher brand equity and increasing Xbox platform market share.

Patrick Perkins Skills

Product Marketing Product Management Product Launch Marketing Marketing Management Management Marketing Strategy Cross Functional Team Leadership Product Development Video Games Project Management Product Lifecycle Management Strategic Partnerships Digital Marketing Strategy Product Planning Mobile Devices Cloud Computing Solution Selling Pop Culture Social Media Advertising Strategic Planning Business Development Strategic Communications Go To Market Strategy Integrated Marketing Business Strategy Competitive Analysis Demand Generation Market Planning Market Research Leadership Thought Leadership Consumer Marketing Positioning Value Propositions Product Strategy Messaging Evangelism Partnerships Customer Relationship Management International Marketing Influencer Marketing Qualitative And Quantitative Research Methodologies Audience Segmentation Content Strategy Strategic Marketing Quantitative Analytics

Patrick Perkins Education Details

  • Seattle University School Of Law
    Seattle University School Of Law
    Law
  • Flagler College
    Flagler College
    Sport Management

Frequently Asked Questions about Patrick Perkins

What company does Patrick Perkins work for?

Patrick Perkins works for Qualcomm

What is Patrick Perkins's role at the current company?

Patrick Perkins's current role is Telling the Story Surrounding What's Next.

What is Patrick Perkins's email address?

Patrick Perkins's email address is pa****@****ail.com

What is Patrick Perkins's direct phone number?

Patrick Perkins's direct phone number is +120685*****

What schools did Patrick Perkins attend?

Patrick Perkins attended Seattle University School Of Law, Flagler College.

What are some of Patrick Perkins's interests?

Patrick Perkins has interest in Children.

What skills is Patrick Perkins known for?

Patrick Perkins has skills like Product Marketing, Product Management, Product Launch, Marketing, Marketing Management, Management, Marketing Strategy, Cross Functional Team Leadership, Product Development, Video Games, Project Management, Product Lifecycle Management.

Who are Patrick Perkins's colleagues?

Patrick Perkins's colleagues are Yizhou Wu, Aanchal Chaurasia, Hemang Gunwant, Pitt Chuang, Phani Pastula, Tony P., Deepanshu Raj.

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