Patrick Perkins Email & Phone Number

San Diego, Ca, Us

Menlo Park, Ca, Us

The future of VR within Reality Labs.

San Diego, Ca, Us

Team leader for videogame and graphics marketing across multiple verticals to billions of devices around the world.Oversaw branding efforts that transformed a traditional ingredient brand to a player-facing product. Worldwide efforts saw significant gain in awareness, preference, and satisfaction.Launched the Snapdragon Pro Series - the largest mobile esports competition in the world - with the leader in esports, ESL.Acted as the figurehead for announcements, interviews, and partnerships.

Redmond, Washington, Us

Responsible for end-to-end marketing for the Xbox Series X|S, launched in Holiday 2020 and 100% sold through years after. Developed the value proposition and positioning.Formulated and executed a worldwide multiyear go-to-market plan.Worked with hardware and software development teams in defining product requirements, user scenarios, and feature sets for future products and services.

Redmond, Washington, Us

Led a dedicated vertical across all lines promoting Microsoft products and services in classrooms – kindergarten through post graduate – worldwide. The leader in the education field, this group empowers the students of today to create the world of tomorrow. Oversaw a business that's shown incremental gains in market share and share of voice.Led audience marketing for students and parents focusing on the entire purchase funnel.Oversaw the first company-wide effort in reaching higher education students through high-touch experiential and large-scale influencer campaigns resulting in 15% uplift in awareness and usage.Directed content creation with million-dollar budgets and have optimized distribution channels leading to 100x uplift in views, impressions, and engagement.

Redmond, Washington, Us

Xbox platform marketing lead in the world’s largest videogame marketplace. Directed entire demand generation execution for the console and all Xbox platform initiatives.Oversaw every facet of a product line amounting to over $3 billion in annual revenue.Managed an annual marketing budget of over $100 million.Launched Xbox One – the largest consumer launch in Microsoft history, the fastest selling console in Xbox history, and best-selling launch within the industry.

Redmond, Washington, Us

Global lead for all marketing aspects for Lionhead Studios and the Fable franchise. Worked closely with the studio on product development and management while also leading all product marketing strategies and functions.Led Fable to being the greatest selling role-playing game franchise on Xbox 360.Directed a significant increase in franchise revenue, amounting to over $200 million annually.Created new distribution channels amounting to over $10 million in profit.

Redmond, Washington, Us

Managed worldwide marketing efforts for the entire Xbox accessories line in both product management and product marketing capacities. Directed the end-to-end cycle – from product creation, to launch, to end of life for all Xbox accessories. Oversaw over $500 million in yearly revenue and over $170 million in annual profit.Launched over 30 best-in-class products in new categories at higher price points resulting in a 20% increase in profits.Implemented new marketing executions that saw a 35% year-over-year revenue increase.

Seattle, Wa, Us

Launched the first Amazon Kindle and its accompanying service. Worked on all aspects on the go-to-market execution including value proposition development, marketing integration, and creative for launch and sustain.Exceeded company-set forecast expectations by over 1000%.Directed efforts that saw the Kindle become the overwhelming market share leader in the e-reader category.Led content creative that became the most viewed videos in the history of amazon.com.

Redmond, Washington, Us

Supported Xbox Global Marketing in the creation, implementation, and facilitating of worldwide marketing endeavors for Xbox accessories.Created a market share analysis that directly led to a 15% increase in market share for first party accessories. Implemented new methods of communications for global subsidiaries leading to a decrease in churn and increased knowledge and productivity. Produced marketing materials leading to higher brand equity and increasing Xbox platform market share.

Juris Doctor, Law

Bachelor Of Arts, Business Administration, Sport Management