Perry Erlichman Email & Phone Number

Pittsburgh, Pennsylvania, United States

Responsible for coordinating market research projects that apply decision heuristics science to optimize messaging for clients via Newristics' innovative CHOOSE quantitative message testing technology.This allows more messages to be tested in more markets amongst more targets at less cost than ever before, quickly delivering optimal message bundles 2-5x times more compelling on average.Also a product ambassador for the Newristics' CHOOSE Message Optimizer, a cloud-based tool that enables clients to build optimal bundles using machine learning.

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

Greater Pittsburgh Area

Greater Pittsburgh Area

Greater Pittsburgh Area

Market research lead for PNC's Small Business line of business. Responsible for coordinating all primary research projects and connecting insights from various sources. Specific responsibilities included:Redeveloped research strategy• Identified gaps in research for business partner needs and redesigned Business Banking customer experience research program to better suit goals, while simultaneously obtaining more customer insights.• Managed 3 external research partners in addition to coordinating with many internal business partners• Ensured redeveloped strategy stayed within budget and on scheduleProject Management• Responsible for selecting the appropriate methodology, project timeline and research plan for each project.• Obtained bids from research partners and managed partner relationships.• Developed the necessary research instrument (survey, focus group guide, etc.) for each project and obtained stakeholder input.• Conducted statistical analyses on projects not assigned to research partners.• Produced final reports for projects either from scratch or by tailoring a final vendor report to the company’s needs.

Greater Pittsburgh Area

Consumer research implementation• Led the transition of research methodologies from being primarily phone-based to primarily web-based projects. This enabled nearly double the number of projects to be completed with a comparable budget.• Oversaw the implementation of Qualtrics’ research suite and Tableau Software, which provided enhanced analytics capabilities.Project Management• Responsible for selecting the appropriate methodology, project timeline and research plan for each project.• Obtained bids from vendors and managed vendor relationships when need.• Developed the necessary research instrument (survey, focus group guide, etc.) for each project and obtained stakeholder input.• Conducted statistical analyses on projects not assigned to a vendor.• Produced final reports for projects either from scratch or by tailoring a final vendor report to the company’s needs.Team leadership• Managed price sensitivity, discrete choice and conjoint projects with vendors and UPMC Health Plan’s product development team to identify plans that are most relevant to consumers.• Conducted qualitative and quantitative advertising testing with internal stakeholders, designers and an external advertising agency to refine the company’s advertising campaigns.

Greater Pittsburgh Area

Quantitative market research• Conducted a wide range of quantitative research including, but not limited to quantitative surveys, tracking studies, test markets, conjoint analysis, advertising / marketing testing, and consumer satisfaction.• Developed actionable research findings and reports for major, national retailers• Wrote and programmed quantitative research surveys for client, new business, and internal stakeholders. Qualitative market research• Wrote focus group screeners and focus group guides.• Managed vendors to ensure completion of focus groups and interviews.• Moderated online discussion forums and assisted participants with any technical questions.• Developed reports and presentations based on qualitative data.Strategic/Account planning• Actively participated in strategic planning sessions for various clients and a range of new business prospects in a team environment.• Conceptualized, drafted, and presented strategic planning reports for clients.Business & marketing analysis• Developed business analytics dashboards to help retailers identify under-performing and over-performing stores, districts, and regions.• Evaluated the effectiveness of various marketing campaigns by evaluating sales, web, and other metrics.• Generated dashboards using Tableau and a variety of data sources.

Greater Pittsburgh Area

Greater Pittsburgh Area