Pernilla Lavesson Email & Phone Number

Malmo, Sweden

Community development - 300 member companies.Project management of regional and international business and projects.Developing formats of meetings, collaborations & relations.Business development and international collaborations.Collaborations with international clusters, business relations and EU-projects.Coach for companies, both gap analysis and personal coaching for individuals.

Malmö, Sweden

Branding strategy & development, web, social media, public relations, media strategies, internal & external communication, events, identity, design, business strategy etc.[Media Evolution is a media cluster and a member organization (400 member companies) that works to strengthen innovation and growth in the digital industries of Southern Sweden. We do this through collaborating, sharing ideas and knowledge. We run a member community, a co-workingspace in Malmö and a conference about human behavior, new technology and how to make things happen. We are also part of several international projects with partners from all over the world.]

Stora Varvsgatan 6A, 211 19 Malmö, Sweden

Branding strategy & development, web, social media, public relations, internal & external communication, identity, design, business strategy etc.[Media Evolution City is the hub for the media industries in Malmö, to create the conditions for growth & development for the media industries through bringing them together. At Media Evolution City, 100 big & small businesses meet. Strong productions houses are mixed with creative businesses. “United we are strong” culture - sharing is caring. The meeting place was created by the member organisation Media Evolution.]

Beijerskajen 12A, S-211 19 Malmö, Sweden

My work consists of branding strategies, concept development, advertising campaigns, events, new media and more. Sales, client development, project planning, production part of everyday life. Start-up of ID Research, ie business intelligence, trends and tendencies. Customers include Skånetrafiken, PartnerTech, MKB Fastighets AB, Epsilon, Danir and Region Skåne and more.[ID's idea is to use smart communication solutions to make companies more successful. ID helps customers to identify their message. We ensure that the message reaches all the way to its intended targets. Satisfaction when communication produces clear results. Smart communication – in different channels with different target groups and for different brands in many different sectors.]

Hässleholm, Sweden

Development of Skånetrafikens brand communication platform and activity plan. Manager of the coordination and prioritization of new commercial services to customers, "Skånetrafiken for you (Skånetrafiken för dig)", "The joint business (Den gemensamma affären)" with collaboration partners/service contractors, sales programs for existing customers (and triggers for prospects) on "My pages (Mina Sidor)" (personal user account), development of local marketing initiatives and pr.[Public transport services exist to give as many people as possible the opportunity to travel as comfortably as possibly - together. Buses & trains in Skåne, Öresundståg to Denmark. Every day: 250 000 people on the road - 14 000 daily trips by bus & train.]

Hässleholm, Sweden

Managing the daily work of 6 marketing communicators, focus in sales and marketing campaigns. Responsibility for marketing and activity plans, graphic identity, tone of voice, budget, personnel, recruitment, performance reviews, salary, etc. Development of segments and concepts for existing customers for loyalty and increased customer satisfaction index. [Public transport services exist to give as many people as possible the opportunity to travel as comfortably as possibly - together. Buses & trains in Skåne, Öresundståg to Denmark. Every day: 250 000 people on the road - 14 000 daily trips by bus & train.]

Hässleholm, Sweden

Marketing and promotion activities, campaigns, strategic partnerships, coordinator for advertising, media, and event agency. Active in the national industry association SLTF.[Public transport services exist to give as many people as possible the opportunity to travel as comfortably as possibly - together. Buses & trains in Skåne, Öresundståg to Denmark. Every day: 250 000 people on the road - 14 000 daily trips by bus & train.]

Kristianstad, Sweden

Identification and business development of new channels and business areas for Blå Bands portions soup "Varma Koppen". New projects were directed mainly against the vending sector. I was coordinating advertising agency, printing and support for the negotiation and procurement of products and new customer collaboration. [Campbell Soup Company was found in 1869 in USA – the world’s largest producer of soup. The global annual sale is $8 billion – 22 000 employees. The Nordic company Campbell Soup Sweden AB was found in 2001, headquarter in Kristianstad. The product portfolio includes well known brands like Campbell’s, Blå Band, Bong och Touch of Taste etc. Soups and hot and cold sauces are the speciality.]

Bachelor Of Science In Business - Marketing, Marketing & Communication, (MarknadsföRingsprogrammet 120 P)

Activities and Societies: Business administration, marketing communication, law course, economics, informatics..- Student Alumni.

Tourism & Service, Communication, Management

Activities and Societies: The education focused on the external and internal communication, information management, planning, project.