Pernilla Lavesson

Pernilla Lavesson Email and Phone Number

Project Manager Competence Development I Coach I International collaborations @ Media Evolution
malmö, skåne, sweden
Pernilla Lavesson's Location
Malmo, Skåne County, Sweden, Sweden
Pernilla Lavesson's Contact Details

Pernilla Lavesson work email

Pernilla Lavesson personal email

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About Pernilla Lavesson

Great interest & knowledge in communications, business development, international collaborations, activity design and media tech. Enjoys community building and to provide people tools and platforms to interact with each other.Specialities: Project management, concept-, business- & event management, international collaborations.. Doer.

Pernilla Lavesson's Current Company Details
Media Evolution

Media Evolution

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Project Manager Competence Development I Coach I International collaborations
malmö, skåne, sweden
Employees:
20
Pernilla Lavesson Work Experience Details
  • Media Evolution
    Project Manager Competence Development, International Collaborations, Facilitator Business Developm
    Media Evolution Jan 2016 - Present
    Malmo, Sweden
    Community development - 300 member companies.Project management of regional and international business and projects.Developing formats of meetings, collaborations & relations.Business development and international collaborations.Collaborations with international clusters, business relations and EU-projects.Coach for companies, both gap analysis and personal coaching for individuals.
  • Media Evolution
    Head Of Communications
    Media Evolution Apr 2011 - Mar 2016
    Malmö, Sweden
    Branding strategy & development, web, social media, public relations, media strategies, internal & external communication, events, identity, design, business strategy etc.[Media Evolution is a media cluster and a member organization (400 member companies) that works to strengthen innovation and growth in the digital industries of Southern Sweden. We do this through collaborating, sharing ideas and knowledge. We run a member community, a co-workingspace in Malmö and a conference about human behavior, new technology and how to make things happen. We are also part of several international projects with partners from all over the world.]
  • Media Evolution City
    Communication Manager For The Meeting Place And Co-Working Space In Malmö
    Media Evolution City Apr 2011 - Apr 2013
    Stora Varvsgatan 6A, 211 19 Malmö, Sweden
    Branding strategy & development, web, social media, public relations, internal & external communication, identity, design, business strategy etc.[Media Evolution City is the hub for the media industries in Malmö, to create the conditions for growth & development for the media industries through bringing them together. At Media Evolution City, 100 big & small businesses meet. Strong productions houses are mixed with creative businesses. “United we are strong” culture - sharing is caring. The meeting place was created by the member organisation Media Evolution.]
  • Id Kommunikation
    Account Director - Project Manager
    Id Kommunikation Apr 2008 - Apr 2011
    Beijerskajen 12A, S-211 19 Malmö, Sweden
    My work consists of branding strategies, concept development, advertising campaigns, events, new media and more. Sales, client development, project planning, production part of everyday life. Start-up of ID Research, ie business intelligence, trends and tendencies. Customers include Skånetrafiken, PartnerTech, MKB Fastighets AB, Epsilon, Danir and Region Skåne and more.[ID's idea is to use smart communication solutions to make companies more successful. ID helps customers to identify their message. We ensure that the message reaches all the way to its intended targets. Satisfaction when communication produces clear results. Smart communication – in different channels with different target groups and for different brands in many different sectors.]
  • Skånetrafiken
    Strategic Market Management, Market Communication
    Skånetrafiken Oct 2006 - Feb 2008
    Hässleholm, Sweden
    Development of Skånetrafikens brand communication platform and activity plan. Manager of the coordination and prioritization of new commercial services to customers, "Skånetrafiken for you (Skånetrafiken för dig)", "The joint business (Den gemensamma affären)" with collaboration partners/service contractors, sales programs for existing customers (and triggers for prospects) on "My pages (Mina Sidor)" (personal user account), development of local marketing initiatives and pr.[Public transport services exist to give as many people as possible the opportunity to travel as comfortably as possibly - together. Buses & trains in Skåne, Öresundståg to Denmark. Every day: 250 000 people on the road - 14 000 daily trips by bus & train.]
  • Skånetrafiken
    Marketing Manager, Market Communication
    Skånetrafiken May 2005 - Oct 2006
    Hässleholm, Sweden
    Managing the daily work of 6 marketing communicators, focus in sales and marketing campaigns. Responsibility for marketing and activity plans, graphic identity, tone of voice, budget, personnel, recruitment, performance reviews, salary, etc. Development of segments and concepts for existing customers for loyalty and increased customer satisfaction index. [Public transport services exist to give as many people as possible the opportunity to travel as comfortably as possibly - together. Buses & trains in Skåne, Öresundståg to Denmark. Every day: 250 000 people on the road - 14 000 daily trips by bus & train.]
  • Skånetrafiken
    Project Manager, Marketing Communication
    Skånetrafiken Dec 2003 - May 2005
    Hässleholm, Sweden
    Marketing and promotion activities, campaigns, strategic partnerships, coordinator for advertising, media, and event agency. Active in the national industry association SLTF.[Public transport services exist to give as many people as possible the opportunity to travel as comfortably as possibly - together. Buses & trains in Skåne, Öresundståg to Denmark. Every day: 250 000 people on the road - 14 000 daily trips by bus & train.]
  • Campbell Soup Sweden Ab
    Project Manager, Marketing At Campbell Soup
    Campbell Soup Sweden Ab Jul 2002 - Dec 2003
    Kristianstad, Sweden
    Identification and business development of new channels and business areas for Blå Bands portions soup "Varma Koppen". New projects were directed mainly against the vending sector. I was coordinating advertising agency, printing and support for the negotiation and procurement of products and new customer collaboration. [Campbell Soup Company was found in 1869 in USA – the world’s largest producer of soup. The global annual sale is $8 billion – 22 000 employees. The Nordic company Campbell Soup Sweden AB was found in 2001, headquarter in Kristianstad. The product portfolio includes well known brands like Campbell’s, Blå Band, Bong och Touch of Taste etc. Soups and hot and cold sauces are the speciality.]

Pernilla Lavesson Skills

Marketing Communications Marketing Strategy Social Media Public Relations Business Strategy Brand Development Marketing Advertising Digital Marketing Integrated Marketing Online Advertising Digital Strategy Project Management Online Marketing Marketing Management Strategic Communications Digital Media Social Media Marketing B2b Corporate Communications Graphic Design Business Development Leadership Direct Marketing Entrepreneurship Market Research

Pernilla Lavesson Education Details

  • Halmstad University
    Halmstad University
    (MarknadsföRingsprogrammet 120 P)
  • Margretegärde, Uddevalla
    Margretegärde, Uddevalla
    Tourism & Service, Communication, Management

Frequently Asked Questions about Pernilla Lavesson

What company does Pernilla Lavesson work for?

Pernilla Lavesson works for Media Evolution

What is Pernilla Lavesson's role at the current company?

Pernilla Lavesson's current role is Project Manager Competence Development I Coach I International collaborations.

What is Pernilla Lavesson's email address?

Pernilla Lavesson's email address is pe****@****ail.com

What is Pernilla Lavesson's direct phone number?

Pernilla Lavesson's direct phone number is +46 40 643 *****

What schools did Pernilla Lavesson attend?

Pernilla Lavesson attended Halmstad University, Margretegärde, Uddevalla.

What skills is Pernilla Lavesson known for?

Pernilla Lavesson has skills like Marketing Communications, Marketing Strategy, Social Media, Public Relations, Business Strategy, Brand Development, Marketing, Advertising, Digital Marketing, Integrated Marketing, Online Advertising, Digital Strategy.

Who are Pernilla Lavesson's colleagues?

Pernilla Lavesson's colleagues are Danilo Ciogli, Sven Ingvarsson, Anna Hansson, Frida Alkestrand Christensen, Aston Gillberg, Martin Thörnkvist, Hildreth England.

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