Pernille Vinther Jacobsen Friese Email & Phone Number

Denmark

Singapore - Japan - Denmark

Singapore

• Contributed to strengthening the relationship with several brand teams of our global FMCG client
• Generated insights from communication tests and presented them in a way that helped stir a valuable dialogue with the client
• Global alignment and implementation of research methodology for a billion dollar brand
• Implementation of new reception measure in Asia and training of team members as well as clients
• Managed people in a disruptive time due to significant organisational changes

Singapore

• Communication Research for a global FMCG client
• Client Servicing
• Client's Single Point of Contact for a product line of a billion dollar brand
• People management – at different levels and nationalities
• Analysing tests results
• Report preparation

Singapore

I joined Semco Maritime on a short-term contract to help map out market opportunities and entry barriers for expanding their business across Asia. The final product was a written report and a one-day workshop with key internal stakeholders helping the team to prioritise their business opportunities and efforts in the short and medium term.

Vejle

• I joined a newly established central research function. One key challenge was to get a more structured approach to customer research, and together with research colleagues from other divisions of Danfoss, I developed.
• Customer research including Net Promoter Score
• Presenting research results at all levels in the organization
• Media booking and KPI tracking
• Ad hoc research, internally and externally, B2B customers and consumers
• Best practice sharing in cross divisional Research Lever Team

Middelfart, Denmark

See below.

Middelfart, Denmark

• Sparring with Marketing, Sales and Category
• Collecting and negotiating propositions from external research agencies
• Research budget
• Sales modelling
• NPD tracking
• Reporting of market figures

Middelfart, Denmark

• Reporting of market figures
• Media tracking
• Brand tracking
• Consumer segmentation
• Concept and product test
• Design test

Århus Area, Denmark

• In the spring 2006 I became a trainee next to studying. After the end of the internship I was employed as a student assistant in the research department. My work included among other things:
• Producing a number of industry reports
• Creating questionnaires for quantitative research
• Statistical analysis (SPSS)
• Writing articles for the members magazine ‘Food Focus’

Silkeborg, Denmark

General office education with employment in three departments: Administration & HR, IT and Strategic Marketing