Pernille Vinther Jacobsen Friese Email & Phone Number

Aarhus, Dk

Denmark

Singapore - Japan - Denmark

Singapore

• Contributed to strengthening the relationship with several brand teams of our global FMCG client• Generated insights from communication tests and presented them in a way that helped stir a valuable dialogue with the client• Global alignment and implementation of research methodology for a billion dollar brand • Implementation of new reception measure in Asia and training of team members as well as clients• Managed people in a disruptive time due to significant organisational changes

Singapore

• Communication Research for a global FMCG client• Client Servicing• Client's Single Point of Contact for a product line of a billion dollar brand• People management – at different levels and nationalities• Analysing tests results• Report preparation• F2F and online presentations to client• Research Proposals• Coordinating research with local Ipsos offices across Asia and other regions

Singapore

I joined Semco Maritime on a short-term contract to help map out market opportunities and entry barriers for expanding their business across Asia. The final product was a written report and a one-day workshop with key internal stakeholders helping the team to prioritise their business opportunities and efforts in the short and medium term.

Vejle

I joined a newly established central research function. One key challenge was to get a more structured approach to customer research, and together with research colleagues from other divisions of Danfoss, I developed and aligned a customer perception study, which is now used globally in Danfoss. • Customer research including Net Promoter Score• Presenting research results at all levels in the organization• Media booking and KPI tracking• Ad hoc research, internally and externally, B2B customers and consumers• Best practice sharing in cross divisional Research Lever Team

Middelfart, Denmark

See below.

Middelfart, Denmark

• Sparring with Marketing, Sales and Category• Collecting and negotiating propositions from external research agencies• Research budget• Sales modelling• NPD tracking• Reporting of market figures• Media tracking• Brand tracking• Consumer segmentation• Concept and product test• Design test• Pre-test of TVC

Middelfart, Denmark

• Reporting of market figures• Media tracking• Brand tracking• Consumer segmentation• Concept and product test• Design test• Pre-test of TVC• Educating colleagues in use of market data

Århus Area, Denmark

In the spring 2006 I became a trainee next to studying. After the end of the internship I was employed as a student assistant in the research department. My work included among other things:• Producing a number of industry reports • Creating questionnaires for quantitative research• Statistical analysis (SPSS)• Writing articles for the members magazine ‘Food Focus’

Silkeborg, Denmark

General office education with employment in three departments: Administration & HR, IT and Strategic Marketing