Perri Kramer Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

Leader of the National Innovation Community of food banks looking at strategic and emerging approaches to food system transformation and hunger alleviation. Designing and leading Health Equity, Food is Medicine strategies, including grants programs, nationally with 200 food banks and the Feeding America National Office. Stewarding climate and.

Redwood City, CA, US

Food System 6 (FS6) is a non-profit based in the San Francisco Bay Area whose mission is to support impact driven entrepreneurs as they transform how we grow, produce, and distribute food. The organization runs a comprehensive accelerator program that mentors entrepreneurs by coaching them through a wide range of business and organizational needs. FS6 also.

Provided food program and strategy support for local Bay Area companies including: social media strategy, photography assets, and recipe database for a sustainable direct-to-consumer fishery, schematic and SKU planning for a local grocer, and social media and design production for early-stage retail start-up. Clients Included:Real Good.

Los Angeles, California, US

• Innovation Project Manager for direct-to-consumer product, with focus on marketing and business development
• Oversaw 20+ site launches with cross-functional team including product development, ops, and creative that resulted in a 90% success rate of +50% consumer trial, analyzed and presented results weekly to Exec team
• Increased number of sites by 100% and sales by 150%; lead new business pitches for product
• Led field marketing including executing 35+ events, ranging with up to 250 attendees, trained field event staffers
• Strategized creative plan to produce website, social, blog, email campaigns and printed collateral
• Built and led strategy for digital marketing and customer service team

San Francisco, California, US

• Led marketing for seven restaurant locations in SF with monthly gross sales of $500k+
• Designed 360 in-store brand experience that included printed collateral, décor design & install
• Developed content and strategy for digital ad campaigns and newsletters, influencer partnerships, loyaltyprogram, and led website re-design process
• Managed all special event and catering teams with up to $30k in weekly in sales
• Initiated six delivery partners, including UberEats and Caviar, that resulted in $40k in weekly sales
• Redesigned menu and implemented menu roll-out including competitive analysis, pricing strategy, recipe R&D

Austin, TX, US

• Manage daily operations and direct financial performance for store locations with weekly sales of +$950k - 1.2MM; +290 Team Members, directly supervised ten
• Recognized as leading Store Leadership trainer in SF Metro; created training programs for entry and manager level staff; directly trained five new shift leaders; point person for all employee conduct and performance.
• Led in-store merchandising, financial analysis, QA compliance including led organic annual re-certification processAwards: San Mateo location 2013 fiscal year highest financially performing store (All-Star) in Whole.

Austin, TX, US

• Lead team of seven to implement in-store visual branding, created programming with a budget of +$100k/year
• Lead 5 regional and national marketing tasks forces; Trained over 15 new Marketing Team Leaders
• Designed and led over 20 large-scale, store-level events drawing 350+, Taught cooking classes with 425+ attendees
• Annual Marketing planning (managed over 30 regional partnerships, with a value of up to 50k in cross-promotions)
• Developed creative for print and digitals ads, wrote press releases that resulted in 20+ stories in local print media;built and created content for Facebook page that resulted in +2500 followers in six monthsAwards.

US

Developed procurement strategy based on promoting local food and disposable products. Designed CSR and business plan based on environmental and social responsibility.

Highland Park, Illinois, US

Created programs to improve avocado suppliers’ labor standards for Chipotle Mexican Grill and managed supply chain procurement database for Chipotle restaurants

Denver, CO, US

Oversaw all media, events and client relations for Boulder County Farmers Markets and assisted on press releases, pres kits and event planning for Clif Bar, Colorado Wine Industry Development Board, Lundberg Family Farms, Organic Vintner, and Pharmaca

Masters, Environmental Leadership - Masters In Environmental Management

Market Research

Bachelor'S Degree, Political Science, History, Agroecology