Perri (Fetner) Luckman Email & Phone Number

New York, NY, US

New York, New York, United States

• Generate revenue through various digital initiatives including custom content, influencer marketing, sponsorships, turnkey media solutions & affiliate
• Develop comprehensive sales strategies to amplify clients’ goals, leveraging creative storytelling and targeted distribution across O&O and social platforms
• Build a robust sales pipeline, consistently seeking out new business opportunities while effectively managing renewal pitches to retain and grow existing client relationships
• Lead business meetings with diverse stakeholders, including agency executives and C-level clients

New York, New York, United States

New York, New York

• Led large-scale campaigns, managing the entire post-sale process from execution to delivery. Provided analytical campaign recaps and made strategic program recommendations that resulted in upsell opportunities
• Collaborated on the full pre-sale lifecycle, including the development of strategic initiatives, determining the optimal product mix, facilitating creative brainstorming sessions, and proposal development to ensure.
• Managed cross-functional business needs, driving process improvements, and coordinating sales resources to enhance operational efficiency
• Supervised and mentored Account Coordinators, providing training and ensuring timely and high-quality execution of client deliverables

New York, New York

• Acted as a vital liaison between TODAY stakeholders and sales teams, driving sales growth for the TODAY show
• Developed sales strategies tailored to meet specific client objectives, partnering with editorial and production teams to design compelling cross-media sales programs
• Oversaw the entire post-sale process, ensuring successful execution of on-air integrations, digital campaigns, social media initiatives, and branded content
• Managed the daily operations of TODAY’s multi-year Concert Series partnership with Citibank, orchestrating on-site concerts and guest experiences while integrating promotional elements across on-air, digital, and.

New York, NY

• Spearheaded revenue-generating, multi-platform marketing campaigns for brand partners from concept through execution, ensuring seamless delivery, and post-campaign analysis
• Acted as the central point of contact, facilitating cross-functional collaboration among sales, content strategy, digital, social, production, legal, and research teams to ensure timely and efficient campaign execution
• Worked closely with NBCU portfolio teams, managing key relationships to ensure that USA, SYFY and CNBC Prime opportunities were effectively positioned and integrated into the broader strategic approach for advertisers

New York, NY

• Led multi-market sponsorships from concept to execution, ensuring all client needs were met
• Recruited, trained, and managed a team of 13 Sponsorship Coordinators across local markets; overseeing the successful activation and operational management of venue-based corporate sponsorships
• Played a key role in securing a $5M+ naming rights partnership in New York, resulting in significant revenue growth
• Monitored regional budgets, ensuring accuracy in expenses and accounts receivables, while identifying opportunities for cost savings and process improvements

New York, NY

New York, NY

• Collaborated with internal and external stakeholders during RFP process to develop innovative sponsorship programs for corporate clients, enhancing engagement and driving revenue
• Conducted quantitative and qualitative research on consumer behavior, marketing trends, digital and social media developments, and specific industry/client businesses
• Developed sales tools including property one-sheets, consumer research documents, case studies, and marketing packages

Long Island, NY

• Oversaw sponsorships across all NY venues, ensuring seamless activations and delivering exceptional client experiences
• Proactively prospected identified and engaged potential clients, crafting tailored proposals aligned with their objectives and developing comprehensive recaps to facilitate upselling opportunities
• Collaborated with cross-functional teams to ensure the successful execution of all sponsorship initiatives, driving alignment and maximizing impact

Syracuse, NY

• Researched and communicated with prospective clients
• Managed accounts and maintained relationships with existing clients

New York, NY

• Conducted research on the strengths and weaknesses of existing competition and customer service in the eCommerce industry
• Provided insight as to how Black Lapel could further improve its brand
• Analyzed target consumer demographics and focused on how to tailor the experience to that specific consumer
• Presented research in an organized, thorough and comprehensive document for the client to review

New York, NY

• Snaps is an augmented reality platform that transforms traditional digital media placements into immediately shareable brand-consumer engagements. GPS-linked "virtual photo booths" allow users to share their branded.
• Fulfilled administrative assistant role by communicating with current and prospective clients to schedule and organize meetings
• Created and maintained an administrative contact information document for the teams accessible use
• Managed social medial pages with current campaign photos to increase user participation and activity
• Gathered assets for augmented reality client demos, updated and organized user photos into the content management system
• Accountable for choosing the "best of" user photos to be presented prior to client meetings

New York, NY

• Qualia Capital LLC is a private investment firm focused on the media and entertainment industries. The Qualia team has expertise in evaluating investments in entertainment content and operating businesses in the media.
• Tracked and monitored domestic and international film box office results to be further evaluated for the option of investment
• Assisted in the implementation of new website design
• Researched and presented potential transaction opportunities, including new films, up-and-coming actors, actresses, and musicians

New York, NY

• Mitchell Manning Associates is a marketing and public relations agency that specializes in the development and execution of high-impact media events. Two of the most highly concentrated areas of the company's expertise.
• Assisted in one of the company's biggest events, the Hampton Designer Showhouse
• Researched potential sponsors and auction items that targeted the consumer
• Assisted in the layout and production of the event journal, proofread print materials, advertisements and event mailers

Greater New York City Area

• Mode Media is a privately held vertical media company that provides an advertising platform for fashion-oriented brands. The Glam mission is to connect the passions of digital consumers to the world, as well as to.
• Assisted the sales development team in marketing and advertising by creating potential graphic design ads for client review
• Assisted in blogger outreach programs and social media networking
• Organized past and present resources for the team's easy access