Perrine Lefevre

Perrine Lefevre Email and Phone Number

Content Strategy I Marketing I Communication #brands #impact #strategy #content #communication #corporate #stakeholder #commitment #change @ Alatack
Perrine Lefevre's Location
Greater Paris Metropolitan Region, France
Perrine Lefevre's Contact Details

Perrine Lefevre work email

Perrine Lefevre personal email

About Perrine Lefevre

Passionate about conceiving, packaging, and delivering engaging original content to leverage brand awareness, performance and monetization.Agile with commissioning, producing and advertising ecosystem, working within publishers, production companies, agencies and brand content studios on content integrated strategies.Skilled at spotting, developping and executing cutting-edge creative and business opportunities in a very results-, solutions- and client-oriented way. Agile stakeholder manager.Boosted by strategic and challenging environments & inspiring people.Driven by collective successes.Addicted to positive energy !

Perrine Lefevre's Current Company Details
Alatack

Alatack

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Content Strategy I Marketing I Communication #brands #impact #strategy #content #communication #corporate #stakeholder #commitment #change
Website:
alatack.com
Employees:
22
Perrine Lefevre Work Experience Details
  • Alatack
    Head Of Content Strategy I Marketing I Communication
    Alatack Mar 2020 - Present
    Paris, France
  • Lafourmi
    Account Director
    Lafourmi Sep 2019 - Mar 2020
    Paris
  • La Tube Factory
    Creative And Business Development Partner
    La Tube Factory Oct 2017 - Aug 2019
    Paris Area, France
    Act as Key strategic consultant partner at exploring any creative and business opportunities on behalf of talents, brand content studios, production companies, agencies, publishers, at a national & international level. Few main partners : • Pure players : Webedia • Agencies : Babel, Fuse, BBC Storyworks, LeStudioNext ...• Production companies : DMLS TV, Morgane Productions, ...
  • Canal+ Brand Solutions
    Head Of Brand Content
    Canal+ Brand Solutions Mar 2017 - Sep 2017
    Paris Area, France
    Managed CANAL BRAND SOLUTIONS production arm, the in-house brand content studio. • Content Strategy > editorial & creative strategic input to sales briefs,• Talent Management > proactive link between publishers, talents, creators, influencers,• Production > artistic, budget and legal supervision, team sourcing, negotiation - 40+ videos, published on Canal + ecosytem for the branded digital platform LeSiege.Renault.fr.• Commercial Pitches to external clients and agencies,• Management > 6 to 10 people: creators, journalists, project managers, producers,...
  • Le Studio Next Et Next Media Event
    Content Strategist, Producer
    Le Studio Next Et Next Media Event Oct 2016 - Mar 2017
    Paris Area, France
    Acted as an active partner to the creation of the in-house brand content studio : • Developed formats for brand activation (factual, docu-series...),• Packaged commercial offers, including storytelling, content planning, and media partnerships, B to B or B to C,• Maintained strong relationships with internal stakeholders and external partners,• Produced a live digital news channel production on behalf of FNTP lobbying event, • 5 live streaming hours produced / 60 economical and political influencers invited / 3 anchor journalists and team production managed.
  • Shine Group
    Tv Development Executive, Producer
    Shine Group Jan 2015 - Jan 2016
    Paris Area, France
    Production.Formats Development.Sales.Cross-functional Management > writers, graphics, technical teams, IT...
  • Tf1
    Deputy Director In Charge Of Development - Head Of Entertainment
    Tf1 Jan 2012 - Jul 2014
    Oversaw new licences full production process : from inception, production to editing and broadcast - Entertainment, Game-show, Factual Entertainment -,Dealt with creation, production constraints and channel requirements,Worked closely with key production companies, independant companies as well as most popular on-screen talent,Developed strong working-relationships internationally with format creators, producers, and distributors : MIP, European PitchManagement.
  • Tf1
    Commissionning Editor Game-Shows / Entertainment
    Tf1 2004 - Jan 2012
    Maintained on-air core channel brands,Strategic Reviews of access-and prime-time slots,Developped new pilot shows,Daily ratings analysis and regular optimization of the scheduling,Format Acquisition.
  • Tf1
    International Researcher - Head Of Marketing
    Tf1 1999 - 2004
    Researched and identified Formats,Recommended Commissioning Editors (Factual and Entertainment),Carried out studies.
  • Tf1
    Programmes Promotion Coordinator - Artistic Head Of Broadcast
    Tf1 1998 - 1999
    Analysed the competitive channels promotion strategy,Co ordinated Trailer production and scheduling.
  • Canal+
    Research Analyst - Thematiques Regie
    Canal+ Mar 1998 - Sep 1998
    Analysed ratings of the cable and satellite channels, Developed selling briefs for the commercial team.

Perrine Lefevre Skills

Entertainment Television Branded Content Development New Media Management Media Production Digital Media Production Talent Management Digital Strategy Content Strategy Broadcast Social Media Strategy Advertising Branded Entertainment Marketing Strategy Marketing Communications Online Marketing Video Production Editing Marketing Digital Marketing Diffusion Project Management English French Documentaries Seo Brand Content Content Monetisation Business Strategy Storytelling Journalism Video Publishing Business Development Sponsorship Native Advertising Sales Content Management Agency Relations

Perrine Lefevre Education Details

Frequently Asked Questions about Perrine Lefevre

What company does Perrine Lefevre work for?

Perrine Lefevre works for Alatack

What is Perrine Lefevre's role at the current company?

Perrine Lefevre's current role is Content Strategy I Marketing I Communication #brands #impact #strategy #content #communication #corporate #stakeholder #commitment #change.

What is Perrine Lefevre's email address?

Perrine Lefevre's email address is le****@****ail.com

What schools did Perrine Lefevre attend?

Perrine Lefevre attended Edhec Business School, Primaveras.

What are some of Perrine Lefevre's interests?

Perrine Lefevre has interest in Children, Exploring, Travelling, Environment, Human Rights, Digital.

What skills is Perrine Lefevre known for?

Perrine Lefevre has skills like Entertainment, Television, Branded Content Development, New Media, Management, Media Production, Digital Media, Production, Talent Management, Digital Strategy, Content Strategy, Broadcast.

Who are Perrine Lefevre's colleagues?

Perrine Lefevre's colleagues are Grégoire Blocman, Diane Gely, Catherine Desprez, Sarah Poux, Charlotte Vannereau, Léa Bernabeo, Gonzague De Mestier.

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