Perry Hatcher Email & Phone Number

Mobile, Al, Us

Mobile, Alabama, Us

Account Management/Service: - POC for the daily administration of commercial aviation contracts including SWA, Delta, Jetblue, Aercap (Formerly GE Capital Aviation Services) amongst others. - Manage part trader/re-seller accounts that support avionic supply chain. - Juggle external and internal assets to fulfill with excellence client maintenance contracts.Marketing Strategy & Communications: - Internal & external communications; Press releases/email blasts and web updates- Events & merchandising, conference materials and branded collateral.Forecasting/Analysis: - Correctly predicted short and long term Commercial Aviation industry responses to Covid-19 pandemic. - Developed relevant and innovative partnerships to address industry-wide challenges (from MRO to Health/Safety/Sanitation space in commercial Aviation)

Ca

Project Highlights:• Ballin’s, LTD: Trunk Show merchandising, sales and inventory management for a high-end specialty retailer (2017-Present)• 288 Sports Group: Draft press releases, website and marketing copy, conduct product research (2018). Designed multi-platform marketing programs for Devil’s Backbone Craft Beer and Belle Isle Premium Spirits.• Mosaic: Promote Walmart’s online order and pick up grocery service and app via on-premise initiative (2018). Implemented Target’s Made to Matter on-premise promotion and brand education exercise featuring sustainable, eco-friendly products Seventh Generation, Cliff bars, Green Works, Tom’s of Maine (2016).

Develop communication products for various stakeholders on a daily and monthly basis on behalf of a high-profile, Agile-driven Technology program. (Payments Infrastructure Engine or PIE)Design, plan and execute Employee Recognition events and celebrations tied to project milestones. Keep PIE project intranet presence updated with latest team and project developments.

Develop and execute local marketing plans on behalf of 184 McDonald’s Restaurants throughout Richmond, Norfolk and the Shenandoah Valley regions of Virginia.Oversee production process of various communications materials including in-store POP, OOH, Radio/TV as part of multi-tiered promotional campaigns. Coordinate events, brand activations, and sponsorships. Drive product and daypart growth through category study and management. Measure and assess promotional results.Represent the franchise owners at charity and sponsorship events throughout the region, acting as the face of the brand.

Mobile, Al, Us

Trained Physicians and Providers on usage of Computerized Order Entry Software (CPOE) and web-based healthcare applications as part of a federally mandated Meaningful Use Initiative.Provided oversight of on-site software implementation at health care facilities nationwide and administration of remote support post implementation.

Houston, Tx, Us

Fielded media requests and community inquiries in relation to the Deepwater Horizon Gulf Response Incident Command.Worked in concert with a myriad of government agencies and contract vendors, including the United States Coast Guard and Environmental Protection Agency, to generate and disseminate media and communication products.

Developed marketing programs and promotional partnerships for a franchise of a Mississippi–based casual dining franchise driving catering sales and increasing brand awareness. Generated a 15% increase in sales compared to prior year and reached #1 of 27 franchises for catering sales as a percentage of total sales.

Extrapolated data from online surveys, segmented market data, and executed email blasts. Sourced promotional materials and trade show communication materials, as well as, handled all trade show and conference attendee logistics.

Atlanta, Georgia, Us

Crafted and executed promotions, sweepstakes, experiential/event marketing programs for Dunkin’ Donuts, McDonald’s, Hallmark Cards and MillerCoors. Oversaw design and development of custom branded products. Product copy print runs in millions of units.Activated and maintained professional sports and entertainment sponsorships. Orchestrated 5 bi-lingual sweepstakes, 4 regional and national music programs and dozens of sport-themed traffic driving retail promotions.

Supported production operations for the NHL’s 2 Magazine TV shows, “Cool Shots” and “Power Week”.Awarded opportunity to work on production and broadcast of 2000 Stanley Cup Finals.