Eric Perry

Eric Perry Email and Phone Number

B2B Growth Marketing Leader - Sr. Director NA Industry Marketing at Workday @ Workday
6230 Stoneridge Mall Road, Pleasanton, CA 94588, us
Eric Perry's Location
Danville, California, United States, United States
About Eric Perry

I am a passionate, results-driven, creative marketing leader with a proven history of success in building high value brands, positioning companies as market leaders, capturing the hearts and minds of enterprise buyers, building high performance teams, driving pipeline for revenue growth, and making new markets.My career focus has been in helping enterprise software companies grow from start-ups to established organizations by building innovative, integrated marketing programs and go-to-market strategies. Recently I have been instrumental in building the market for finance in the cloud (Cloud ERP) for which my company has been recognized four years in a row as a market leader by Gartner.Specialties include: building new pipeline through integrated marketing programs (mapping to the buyer's journey), connecting brand to demand generation (inbound, outbound, events), cross-sell, messaging, partner co-marketing programs, marTech innovation, content strategies, analyzing performance against KPIs (e.g. MQLs, SALs, SQOs) and optimizing the marketing mix.

Eric Perry's Current Company Details
Workday

Workday

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B2B Growth Marketing Leader - Sr. Director NA Industry Marketing at Workday
6230 Stoneridge Mall Road, Pleasanton, CA 94588, us
Website:
workday.com
Employees:
5
Eric Perry Work Experience Details
  • Workday
    Senior Director, North American Marketing - Fsi And Diversified Industries
    Workday Apr 2024 - Present
    Pleasanton, California, Us
    Regional marketing leader for North America Financial Services and Insurance and Diversified Industries (ProServ, Manufacturing, Retail & Hospitality, Comms, Tech & Media). Currently lead a team of experienced marketers to develop the marketing strategy and integrated marketing plans aligned to business goals and GTM motions to build pipeline sufficient to meet sales quotas and drive YoY growth.
  • Workday
    Sr. Director, Planning & Vndly Marketing
    Workday Feb 2022 - Apr 2024
    Pleasanton, California, Us
  • Workday
    Sr. Director, Global Integrated Marketing Strategy - Ocfo And Industries
    Workday Sep 2020 - Jan 2022
    Pleasanton, California, Us
  • Workday
    Director, Marketing Programs And Global Enablement
    Workday Jan 2012 - Sep 2020
    Pleasanton, California, Us
    Led a team of demand generation marketers that weave together multiple marketing disciplines and tactics to build awareness, drive demand and influence pipeline creation for both net-new opportunities and cross-sell. We planned and executed programs for North America and delivered impactful global campaigns for EMEA and APJ. Through our efforts, we've helped make the market for finance in the cloud. Workday is now a Leader in the Gartner Magic Quadrant for Cloud Core Financial Management - 4 years in a row as of 2020.
  • Trintech
    Marketing Consultant
    Trintech Jul 2011 - Jan 2012
    Plano, Texas, Us
    Consulted with executive team on demand generation programs for enterprise software solutions for The Last Mile of Finance - Account Reconciliation, Financial Close and Financial Reporting.
  • Prodiance Corporation (Acquired By Microsoft)
    Vice President, Marketing
    Prodiance Corporation (Acquired By Microsoft) May 2005 - Jul 2011
    San Ramon, Ca, Us
    Enterprise Risk Management SoftwareAs a member of the founding executive team, I established the Prodiance brand, positioning, and marketing processes from scratch while driving revenue growth by more than 50% (YOY), reaching profitability, and acquiring 100+ enterprise customers (including 4 of the world’s top 5 largest financial services firms) in less than 5 years with angel funding. Microsoft took notice and acquired the company in 2011.
  • Scientific Software (Acquired By Agilent Technologies)
    Vice President, Marketing
    Scientific Software (Acquired By Agilent Technologies) Mar 2004 - May 2005
    Us
    Governance, Risk & Compliance Software for Pharma & Biotech
  • Emc - Documentum
    Senior Product Marketing Manager
    Emc - Documentum May 2000 - Apr 2004
    Round Rock, Texas, Us
    Enterprise Content Management Software
  • Vignette, Corp.
    Senior Product Marketing Manager
    Vignette, Corp. Jul 2000 - Aug 2001
    Us
    Web Content Management & Portal Software
  • Ondisplay
    Product Marketing Manager
    Ondisplay Mar 2000 - Jul 2000
    B2B eCommerce Software
  • General Electric Company
    Mission Manager
    General Electric Company 1997 - 1999
    Boston, Ma, Us
    Managed P&L for a $30 million business unit with oversight for sales, marketing, and services.
  • General Electric Company
    Product Line Manager
    General Electric Company 1996 - 1997
    Boston, Ma, Us
  • General Electric Company
    Tlp Design Engineer
    General Electric Company 1995 - 1997
    Boston, Ma, Us
  • Us Air Force
    Strategic Air Command (Communications)
    Us Air Force Apr 1988 - May 1990
    Randolph Afb, Tx, Us

Eric Perry Skills

Lead Generation Enterprise Software Product Marketing Product Management Strategy Saas Crm Go To Market Strategy Demand Generation Leadership Marketing Strategy Salesforce.com Email Marketing Cloud Computing Marketing Strategic Partnerships Messaging Start Ups Integrated Marketing Analytics B2b Software As A Service Customer Relationship Management Product Launch Marketing Automation Sales Enablement Social Media Webinars Competitive Analysis Thought Leadership B2b Marketing Marketo Business To Business Wordpress Photoshop Html Facebook Blogging Competitive Intelligence Seo Lead Management Positioning Marketing Management Revenue Marketing Demandbase Cloud Applications Siriusdecisions Content Marketing Salesforce Tableau

Eric Perry Education Details

  • Santa Clara University
    Santa Clara University
    Mechanical Engineering

Frequently Asked Questions about Eric Perry

What company does Eric Perry work for?

Eric Perry works for Workday

What is Eric Perry's role at the current company?

Eric Perry's current role is B2B Growth Marketing Leader - Sr. Director NA Industry Marketing at Workday.

What is Eric Perry's email address?

Eric Perry's email address is ep****@****ail.com

What is Eric Perry's direct phone number?

Eric Perry's direct phone number is +192599*****

What schools did Eric Perry attend?

Eric Perry attended Santa Clara University.

What skills is Eric Perry known for?

Eric Perry has skills like Lead Generation, Enterprise Software, Product Marketing, Product Management, Strategy, Saas, Crm, Go To Market Strategy, Demand Generation, Leadership, Marketing Strategy, Salesforce.com.

Who are Eric Perry's colleagues?

Eric Perry's colleagues are Chon "choon" Chua, Elina Sobol, Deepu Khan, Bryan Mosley, Sara Kuzmik Elliott, Jared Grapes, Jason Cundick, Mba, Phr.

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