I am a passionate, results-driven, creative marketing leader with a proven history of success in building high value brands, positioning companies as market leaders, capturing the hearts and minds of enterprise buyers, building high performance teams, driving pipeline for revenue growth, and making new markets.My career focus has been in helping enterprise software companies grow from start-ups to established organizations by building innovative, integrated marketing programs and go-to-market strategies. Recently I have been instrumental in building the market for finance in the cloud (Cloud ERP) for which my company has been recognized four years in a row as a market leader by Gartner.Specialties include: building new pipeline through integrated marketing programs (mapping to the buyer's journey), connecting brand to demand generation (inbound, outbound, events), cross-sell, messaging, partner co-marketing programs, marTech innovation, content strategies, analyzing performance against KPIs (e.g. MQLs, SALs, SQOs) and optimizing the marketing mix.
Listed skills include Lead Generation, Enterprise Software, Product Marketing, Product Management, and 46 others.