Greg Perry Email & Phone Number

Natick, Massachusetts, United States

• Collaborate with State and brand partners to identify important traffic safety issues and develop ways to boost awareness and action around relevant causes through non-traditional marketing platforms.
• Create and manage alternative non-tax, non-toll revenue streams for toll authorities
• Specialize in the creation of non-traditional OOH advertising and sponsorship programs and the development of Public-Private-Partnerships (P3's); Forging mutually beneficial partnerships between State DOTs/DMVs, and.
• Identify and advance opportunities to expand the company’s business offerings into new markets and with new products and sponsors and advertisers.
• Deliver recommendations for new business offerings based on transportation industry needs, innovation, and client feedback.
• Develop and implement strategies on how to improve internal processes to lead to more efficient and effective sales execution.

Wellesley, MA

• Specialize in non-traditional OOH advertising and sponsorship programs and the development of Public-Private-Partnerships (P3's); Creating and managing mutually beneficial partnerships between State DOTs/DMVs, and.
• Develop and sustain long-term relationships with Fortune 500 clients and build customized value propositions to fit their unique goals.
• Met and exceeded national and regional sales quotas. Secured 80% of all advertising program renewals while bringing in 62% new business in 2018.
• Manage the advertising sales for the NY region and maintain a 90% sold-out rate of all OOH inventory (2016-current).
• Act as the sales liaison with public sector partners such as the New York State Bridge Authority, Nassau County Bridge Authority, and West Virginia Parkways Authority to oversee the OOH local advertising sales efforts.
• Assist in the development and execution of statewide, regional, and national sponsorship programs, toll plaza advertising, free toll promotions and more.

Wellesley, MA

• Top performer on sales team consistently exceeding annual revenue goals.
• Developed new business with customized marketing solutions for brands in a wide variety of verticals including automotive, financial, healthcare, insurance, QSR, sports, theme parks & tourism.
• Researched, generated leads, & made cold calls/emails to set up meetings with high level decision makers (CMO, VP of Marketing, Marketing Director etc.) at Fortune 100 companies.
• Assist in the development and execution of sponsorship programs, toll plaza advertising, Toll Free Event Promotions and more.
• Sell and manage regional Out-of-Home advertising programs with businesses of all sizes from small family run companies to large Fortune 500 clients as part of their overall media mix.

• Generated leads and developed relationships with Fortune 500 Companies.
• Set up meetings with major decision makers for brands like Toyota, Honda, Wells Fargo, ConocoPhillips, Irving Oil and more.
• Assist in the development of sponsorship programs, toll plaza advertising, Toll Free Event Promotions and more.

• Worked within the Promotions department of Entercom Communication's Boston radio station affiliates (WAAF, WEEI, WRKO) to host events for the Boston Red Sox, Boston Celtics, and the New England Patriots.
• Emceed major radio events at bars, restaurants, and promotional event venues.
• Set-up audio equipment and brand displays at event and promotional locations.
• Assisted On-Air talent and celebrity guests during promotional events and helped set up during off-site broadcasts.

Bachelor Of Arts, Mass Communications With A Concentration In Advertising

Activities and Societies: Wrote, recorded, and produced two full length albums, Intramural Sports, Smokehouse Grill

Education record

Activities and Societies: Studied Aboriginal History