Perry Quinton Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Canada Area

Reporting to the Director, Communications, provided strategic, senior-level direction on communications, and led a team of digital development, event planning and communications professionals, with annual budget responsibility of $1 million+. Directed stakeholder communications including corporate events, executive speeches, roundtable consultation events, corporate websites and digital strategy. Provided strategic, senior-level direction and advice to the Executive and Senior Management teams. Planned and led multiple enterprise-wide organizational projects to redevelop corporate websites to improve service delivery to stakeholders. Developed business cases and secured Executive approval for projects and major deliverables. Established project status reporting protocols and kept senior leadership apprised on progress. Led procurement, negotiated contracts and managed relationships with multiple external vendors. Managed a core project team of 15, collaborating across the organization to ensure a successful outcome. Delivered on all project objectives, including revised content, new search capability, improved usability, and migration of content large, complex corporate websites, communicating with many stakeholders under tight timelines. Engaged in financial, business, strategic and risk planning for the Communications & Public Affairs branch, and led operations reporting. Served on the Senior Management Team.

Toronto, Canada Area

Reporting to the Vice President, Marketing, built and managed a highly agile team of 15 marketing and communications professionals, with annual budget responsibility of $1.5 million.Designed and led the development and execution of a new content marketing and communications strategy to drive brand awareness and recognition of MD thought leadership and expertise in investment management for physicians. Worked with Vice President, Marketing on development of overall marketing strategy and resource planning to support organizational objectives. Measured and reported quarterly and annually on key performance indicators, including ROI, engagement, conversions and quality, and recommended continuous improvement to strategy and programs to meet organizational targetsDirected digital marketing strategy and digital properties including online and social media platforms in alignment with enterprise goals. Collaborated with internal investment and practice teams to build MD’s reputation as a trusted investment management firm in a highly competitive industry. Led organizational project to redesign and revitalize the MD website and overall digital strategy to align with changing online information and technology needs of clients. Worked collaboratively with stakeholders from multiple internal groups on research, needs analysis, scoping, implementation and successful launch.

Reporting to the President, managed a team of content, marketing and technical staff, and a roster of 15+ external technical, digital, content and marketing vendors with annual budget responsibility of $2 million, half of the overall organizational budget. Led procurement, negotiated contracts and managed relationships with multiple external vendors. Directed marketing strategy, engaging everyday Canadians in personal finance and investing issues. Launched, developed and managed digital content and marketing strategy for GetSmarterAboutMoney.ca, Canada’s leading financial literacy website. Grew engagement to core visits of 1.8 million/year and annual conversion growth of 93%.Led the digital marketing portfolio through integrated research, brand management, campaign strategy, dynamic content development and partnerships, and technology innovation. Media spokesperson with national exposure in Canada’s leading networks and publications.

Reporting to the Director of Communications, managed and mentored a team of five communications professionals that developed, implemented and marketed investor education programs and resources to retail investors. Promoted from Investor Communications Officer (2001-2003).Developed and led integrated communications strategy to communicate and consult with retail investors on investor protection policy; administered Investor Advisory Committee panel of securities regulators and public investor advocates.Represented OSC interests and negotiated national collaboration on investor education and communications.

Designed and implemented a Professional Services program for project cost accounting software, increasing billable sales by 400%. Managed and mentored a technical support and professional services team.

Designed derivatives marketing presentations, created research bulletins and provided administrative support for a team derivatives traders.