Spearheading the global creative push that has turned Grey into one of the world's most creative organizations. Chairman of the Global Creative Council, Founder and Chairman of the Global Creative Board, Chairman of the WPP Team P&G Council.

Part of the global management team of the Grey Network overseeing the creative leadership in 130 offices around the world. Implementing a creative culture in the entire network, improving creative leadership and practices in all offices, facilitating agency-wide focus and conversation on creativity, leading the Global Creative Council and setting up regional councils, leading the global awards effort across the network.

Global roll out of the campaign Breathe Happy for P&G brand Febreze in 30+ markets. Overseeing creative development in creative hubs situated in New York, Germany, Korea, Japan and Argentina. Global and North American creative leadership on the P&G brand Downy/Lenor.Creative leadership on Pringles in the successful transition from P&G to Kellogg's.Pitching and winning the global assignment on GSK brand Tums/Eno.Pitching and winning the P&G multi-brand FIFA Worldcup campaign for Rio 2014.Overseeing the awards strategy and effort for Grey New York resulting in a significant increase in the number of Cannes Lions for the agency. Grey New York ranked #1 in Film in 2013, #1 in PR and #8 in the world in 2014. This contributed to the agency being named Agency of the year by both Ad Age, Ad Week and Shots Magazine in 2013 and by Campaign in 2014.

Initiated a creative turnaround of Grey Germany resulting in new talent in the agency and among other awards a Gold Lion in Cannes. Leading the creative development of the agency's biggest client P&G - Lenor, Pantene, Pringles, Dash and Febreze. This included launching a new detergent under the Lenor brand.

Lead a local agency to become the #1 creative agency in Denmark. With iconic campaigns for supermarket chain Fakta, the National Dairy Board, Peugeot, T Hansen, Fleggaard, Specsavers/Louis Nielsen, Axe and OK Bnezin.