Peta Maddock Email & Phone Number

Perth, Wa, Au

Dedicated to lifting our strategic focus on Customer, enterprise wide. Influencing a customer centric culture, capability and performance. Leading teams to deliver strategic insights and experience design, accountable for driving delivery our Customer Strategy.

Perth, Western Australia, Australia

Operationalising a newly established Customer Experience team to focus on what matters most to customers. Including uplifting capability and maturity across insights and prioritisation, delivering on mutual value for both customer and the business

Working together to drive greater value for our customers, community and owner:- Leading the creation and delivery of a new brand strategy - Leading Customer Experience Strategy development and delivery - Driving customer outcomes by leading delivery of the Corporate Strategy through an insights-led approach to experience, brand, marketing and engagement- Leading the development of Customer Strategy and delivery of Customer Technology Projects- Collaborating across the business to support a customer centric culture and focus on experiences that matter most to our customers

Helping secure water for the future by changing behaviour and increasing community knowledge about water:- Leading the Marketing & Customer Education Team, ensuring we have an integrated approach to enhancing our brand and delivering on behaviour change and education campaigns to help achieve business objectives. - Providing strategic direction to build stronger and more engaged relationships with our customers and community. - Building insights to understand and improve the customer experience to optimise products and services, including Waterwise programs and partnerships

Provide strategic and thought leadership across the University, particularly in the areas of brand strategy, developing and implementing marketing engagement activities, and in the development, planning and implementation of marketing communications.Expertise• Proven leadership in setting the direction for global branding and marketing strategies to contribute to increased reputation, revenue and ROI • Managing a world-class global brand and providing strategic advice to achieve business-wide outcomes• Leading an approach to improved marketing performance and maximising opportunities for continuous improvement, adopting innovations and planning for future trends• Lead, attract and manage a team through cultural change and transformation

Perth Area, Australia

Business Director for a fully-integrated agency with the people, passion and expertise to create ideas that make an extraordinary impact on your business. Offering creative development and production, design, brand development, channel strategy and media planning, digital and direct marketing, corporate communications, employer branding and non-campaign advertising.Skills:• Leading the development and implementation of brand strategy and integrated marketing campaigns• Guiding client’s brand direction, helping build equity and reputation through the creation of brand management tools such as guidelines• Assisting client’s in implementing strategies which contribute to increased revenue, ROI and business growth • Analysing and reviewing the success of marketing initiatives against client’s commercial goals and adapting strategies for greater effectiveness• Managing a team and resources, often in high pressure situations, to ensure client objectives are met on time and on budget • Assisting in collaboration and the management of stakeholders plans at the same time• Senior agency leadership and responsibility in contributing to driving new business • Maximising opportunities for continuous improvement

Perth, Australia

Responsible for managing attraction and retention strategies for some of WA’s largest companies during the mining boom, including employer brand projects, recruitment advertising campaigns and events. Clients included Rio Tinto, Woodside, Westrac, Midland Brick, Goldfields, Wesfarmers, Monadelphous, BGC, AFG

Perth, Australia

• Account Management of publications and content for Western Power, RAC, Bankwest and Carlton United Breweries. • Developed and implemented communications strategies, events, marketing collateral • Media liaison and management of publicity

London, United Kingdom

• Contributed to promoting London and lobbying on behalf of business for improvements to the city through public relations initiatives, campaigns and high profile events.

Canberra, Australia

• Promotional merchandising and marketing for NPM Marketing• Freelance communications consultant creating awareness and publicity around events on behalf of the Australian Institute of Sport and Dart Communications • Managed the political database used to develop government campaigns and media monitoring for clients at the Rowland Company

Cx Foundations

Dale Carnegie Leadership Course

Bachelor Of Communications, Marketing And Public Relations