Petar Babic Email & Phone Number

Czechia

Bratislava, Slovakia

Lead profit and loss for the House Hold business area. Define and prioritize the strategic direction of the department, including purpose, roadmap, communication plan, Customer experienceagenda, and key results and objectives. Responsible for defining and delivering House Hold KPI’s.

London Area, United Kingdom

Delivery and implementation of the Digital Telco Programme Consultancy Services within the Partner Market Clients. Deliver impact and content in the Digital Telco framework in the area of products and propositions, GTM strategies, digital care and digital CVM.

Kuwait

Leads the marketing division with a key focus on driving P&L growth in post-paid customer segment - the largest in Ooredoo; accountable for budget management, strategic planning, customer value management (CVM), service design, segment positioning and product development and implementation. Devises new customer and profitability centric strategies, expanding the product portfolio and initiating digital solutions, all while focusing on differentiation, efficiency & customer journey and… Show more Leads the marketing division with a key focus on driving P&L growth in post-paid customer segment - the largest in Ooredoo; accountable for budget management, strategic planning, customer value management (CVM), service design, segment positioning and product development and implementation. Devises new customer and profitability centric strategies, expanding the product portfolio and initiating digital solutions, all while focusing on differentiation, efficiency & customer journey and experience. Proved instrumental in digitizing customer policies, enhancing revenue and growing subscriber base; won internal recognition for significantly exceeding predetermined KPIs.Drove further enhancement of Ooredoo Nojoom Loyalty Programme to shift focus from customer discounts to rewards, enhance customer engagement and boost profitable revenues. Received an Award for Nojoom as a best Loyalty Program in Middle East 2020.The key driver in leading a pioneering project which has enabled Ooredoo become one of the first operators in the world to launch a mass-market 5G proposition; backed by a fool-proof, end-to-end ‘go-to-market’ strategy and execution plan. Show less

Kuwait

Successfully introduced multiple new services, products and tariff plans, enhanced value chain management and improved client retention. Also bundled fixed and mobile services to design and deploy a full marketing mix strategy for the first-ever convergent offering in Kuwait.Proved instrumental in achieving multi-million dollars’ worth reduction in subsidy plan, over 2 years and designed Ooredoo’s successful Customer Value Proposition (CVP) for the new iPhone, gaining industry… Show more Successfully introduced multiple new services, products and tariff plans, enhanced value chain management and improved client retention. Also bundled fixed and mobile services to design and deploy a full marketing mix strategy for the first-ever convergent offering in Kuwait.Proved instrumental in achieving multi-million dollars’ worth reduction in subsidy plan, over 2 years and designed Ooredoo’s successful Customer Value Proposition (CVP) for the new iPhone, gaining industry recognition by winning the ‘Best iPhone Launch of the Year’ award from Apple in 2018. Show less

Serbia

Continually promoted over a span of 8 years to the position of Manager Post-paid Segment, overseeing strategic management, OPEX and day-to-day operations of the division. Formulated and implemented winning marketing strategies and institutionalized realistic operational plans, enhancing business performance, customer loyalty and trust year-on-year to decrease churn rate and strengthening its market leader position.Leading teams in 2 countries (Serbia and Montenegro) with a focus… Show more Continually promoted over a span of 8 years to the position of Manager Post-paid Segment, overseeing strategic management, OPEX and day-to-day operations of the division. Formulated and implemented winning marketing strategies and institutionalized realistic operational plans, enhancing business performance, customer loyalty and trust year-on-year to decrease churn rate and strengthening its market leader position.Leading teams in 2 countries (Serbia and Montenegro) with a focus on creating the synergies across the teams and portfolio of offerings. Show less

Serbia

Integrated one of the most successful global music streaming services – Deezer music into post-paid plans, improving customer offerings. Also oversaw the design and delivery of a web and digital services portal. Build the first mobile self-care application in Serbia available on multiple operating systems.

Serbia

Serbia

Srbia

Postgraduate Diploma, Digital Business

Five Domains of Digital Transformation: Drivers that Impact Digital Strategies Digital Business Models: Executing A Digital Transformation.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Student union - Faculty of Economics, University of Novi Sad