Lead a graduate-level course in sports sponsorships, marketing, and business as part of the Masters of Science in Sport Management program curriculum utilizing weekly industry expert guest speakers, text book and case study methodologies.

Ongoing consulting agreement via Advisory 110 to create a strategic business model, digital marketing, and sales development platform for a growing sports consulting and executive search firm.

Design and execute winning business strategies for sports/entertainment marketing clients interested in pivoting their trajectory to uncover and deliver new value to their organizations.

The Dallas Cup is the oldest and most prestigious international youth soccer tournament in the United States. Consisting of age groups from U12 to U19 in the Boys category and U16 to U19 in the Girls category (and looking to grow!), Dallas Cup averages more than 100,000 spectators during tournament week. Since its inception as a non-profit organization in 1980, Dallas Cup has hosted teams and referees from across 47 states, six continents and more than 100 countries.

Managed all organizational decisions to establish the business footing for the 14-year old multi-state, philanthropy and its related cancer-fighting fundraising events on which to base future strategy and growth resulting in greater and more efficient beneficiary funding. 24 Foundation/24 Hours of Booty is a premier set of events that integrates community cancer fundraising and bicycling to engage communities in support of cancer survivorship and navigation programs.

Led business, marketing, and merchandise strategies to drive sales and revenue for sports leagues, teams and sponsors for the nation’s leading premium merchandise company.Maintained and grew strategic, senior level client relationships – including but not limited to the National Football League, United States Olympic Committee, USA Football and National Collegiate Athletic Association – through high levels of customer service and value-added consultation to ensure smooth operations and positive, respectful, long-term client partnerships.Led new business proposals, presentations and other strategic development efforts on large-scale relationship development and event/program opportunities resulting in new, contracted partnerships with the PGA TOUR, INDYCAR, Indianapolis Motor Speedway, United States Tennis Association, Major League Soccer and US Soccer in 2013-2014 as well as contract extensions with NASCAR, NCAA and MLB.Worked with BDA executive management and operational leaders as an active member of the BDA leadership team to ensure continued growth in both sales and profitability, while focusing on leading sales teams in licensed merchandise sales efforts. Accountable to increase sales, profit, and success rate for staff and accounts.Responsible for setting, delivering, executing and analyzing financial and performance metrics and targets for sales teams in support of strategic objectives.Recruited, trained, mentored, managed and motivated a team of seven sales staff as well as oversight of operational and financial support teams to annually deliver over 2500 sales orders exceeding annual forecasts and delivering more than 20% of total corporate revenues through sports related sales.

Organized redevelopment and leadership of the NCAA corporate sponsorship program with full responsibility for agency management, client servicing, cooperative corporate marketing and promotions, hospitality and entertainment programs related to a steadily growing list of national sponsors worth in excess of $200MM per year. Increased the success and viability of the corporate sponsorship program by adding 14 sponsors to the program through strong managerial leadership, creative program opportunities and asset development, and overall value creation for current and potential sponsor.Engineered the strategic realignment of licensing and supplier (e.g. EA Sports, Under Armour/Gear For Sports, Nike, adidas, Wilson, Rawlings) agreements within the corporate alliances unit leading to oversight and accountability for the NCAA licensing program. Improved category management and licensing relationships, development of private label apparel and establishment of an international apparel program in the Far East and Western Europe increasing royalty revenue by 135%. Directed growth of the official supplier program, which manages the equipment utilized in NCAA national championship competition, leading to an increase of 540% in revenues and 870% in total value to the NCAA over 6 years. Lead strategic sponsorship development/sales consultation related to the 2010 Turner Sports/CBS Sports 14-year, $10.4 billion multi-media/marketing agreement. Strategic consultation and leadership in the recreation of ancillary fan activities at the Final Four including the three-day, free admission Big Dance concert series (2006), Bracket Town paid-admission fan festival (2009), and Tip-Off Tailgate pre-game ticket-holders fan festival (2011) creating multi-million dollar cost savings to the NCAA through sponsor participation and funding.

Co-led development of first brand management strategy and related advertising campaign in the 96 year history of the Association including agency selection and oversight, brand research and analysis, guidelines development, and multi-media communications platforms. Developed and implemented the Association wide logo development and usage program thereby increasing the branded content and usage expanding brand strategy depth and breadth to targeted and secondary audiences.Expanded branding strategy across all 88 NCAA championships and 23 sports bringing increased levels of understanding of the NCAA and our mission to NCAA member institutions, fans and corporate partners through on-site presence at championship events. Managed a broad compliment of individuals, both in personal style and business responsibilities, further developing the team and enabling support and value creation across brand/marketing, product licensing and corporate partnership alliances.

Managed brand strategy initiatives in various industries including CPG, Retail, eCommerce, Financial, Sports Management, Services, Technology, Government and Education. Projects included a wide depth and breadth of management responsibilities from product repositioning efforts to complete brand identity development and implementation programs in both domestic and global business environments.Management responsibilities, including P&L, for the business and personnel management of the brand strategy consulting team. Beyond financial tracking and measurement, individual project responsibilities included oversight of and interaction with creative services, audience development, content, Web usability, and technology teams to ensure high quality deliverables built on objectives and goals of the lead brand and business strategies. Superior execution of an ongoing brand strategy initiative led to securing three incremental brand projects from a Fortune 20 CPG company. The additional business opportunities lead to management of larger-scale marketing initiatives than the original scope of online branding including offline creative execution, public relations, strategy development and management of other key agency partners for the client.Account management for two category-leading consumer packaged goods brands. Responsible for development and management of offline and online brand, creative and execution strategies from early visioning sessions through market penetration and measurement metrics.Design, lead and analyze qualitative brand strategy research initiatives for wide range of clients to support development, repositioning and maintenance of brand strategies including specific brand identity, offline to online commerce development and new product communications components.

Responsible for the strategy and execution of brand development opportunities for the largest bank in the United States across every internal and external communication medium including electronic, video, audio, and print vehicles. Required participation from and management of large teams of senior level managers from multiple disciplines within the bank to ensure a strong, clear, consistent message to all 160,000 Bank of America associates and every current and potential bank customer. Managed the continued modification and improvement of the Bank of America corporate identity standards including the complete development of the Bank of America interactive corporate identity standards. The ongoing management of these standards led to highly integrated marketing programs at every consumer touchpoint and steady improvement across all brand equity measurement metrics.Led the management of all Bank of America trademarks and domain names to ensure proper use, legal protection and security of all Bank of America intellectual properties. This management project included direct supervision and management of internal and external legal counsel and technical teams that drove specific knowledge and operational processes required to maintain and build a world-class brand.Responsible for corporate and product identity branding methodology and implementation from initial concepting through market implementation. Corporate projects included brand name and identity development for wholly owned subsidiaries as well as new venture companies. Product branding included development and management of e-commerce, retail, B2B, and consumer-based initiatives.

Led the implementation and integration of the new identity for the largest bank in the United States within the Technology & Operations, and Interactive Banking divisions. This project directly affected over 45,000 bank employees as well as every Bank of America customer, which reaches approximately one out of every three American homes.Directed branding projects for over 150 Mid-Atlantic and Southwest sports arenas and event sponsorship locations to leverage successful sponsorship relationships in the introduction and development of the new Bank of America branding strategy.Managed the creative development, rotation and placement of the NationsBank/Bank of America $4 million outdoor advertising initiatives. This management project encompassed strategies for both established brands (NationsBank, heritage Bank of America, and SeaFirst) and the introduction of the new Bank of America brand.

Managed million dollar corporate relocation projects for an international client list including Apple, Price Waterhouse, Asea Brown Boveri, Siemens and Dun & Bradstreet. Developed and implemented project management plans from idea to execution consistently saving clients in excess of 25% of their original project estimates due to single source management of RFPs, contract negotiation, subcontractor relationship management and logistical details. Initiated corporate identity and collateral campaign to develop and promote the Freeman Enterprises name in an extremely competitive, niche field. Management of client and competitive research, strategy building and creative execution led to a solid identity for Freeman Enterprises that has resulted in significant increases in brand awareness, bidding opportunities, and business that necessitated doubling the number of employees within two years.

Assisted the corporate and regional brand management teams in the development of retail grocery point-of-sale elements. Extended national campaigns into regional marketing though management of account and individual retailer sales further developing consumer excitement and value while increasing corporate and retail chain profits.Developed regional efforts for and sold a holiday retail trade promotion in conjunction with national marketing initiatives, which lead to a 300%+ increase in territory sales volume over prior year.Managed the redesign and implementation of category pricing and product placement for an independent retail grocery chain leading to increased sales volume and net profit figures in excess of 6% versus prior year.