Pete Chadwick Email & Phone Number

London, Gb

London, England, United Kingdom

Leadership of global marketing strategy and campaigns for HR tech category, driving long-term brand growth and commercial performance.Building a talented team operating across EMEA, that delivers effective marketing communications. Working across the whole organisation to integrate every touchpoint within a joined up experience that delights customers. Constantly seeking to understanding what prospects and customers need next, and translating insight into a clear mandate for the creation of messaging, journeys and content.

London, United Kingdom

Key Responsibilities- Lead development of messaging and creative for high profile brand to demand campaigns in the UK- Strategic integration to deliver outstanding brand experience, growing engagement and conversions- Lead research and martech agenda to plan and measure impact on brand health and eCommerce KPIs- Lead a team of senior campaign managers to achieve their objectives and grow employee satisfactionKey Achievements- Scaled investment in strategic integrated campaigns from £0 in FY17, leading on stakeholder engagement- Lead creation of the 'Boss it' campaign, received Grand Prix at the B2B Marketing Awards 2021- Drove 2 X small business acquisition volume FY20 - FY22, underpinning the case for continued investment- Reversed decade long decline in brand awareness and consideration in UK among small businesses

Key Responsibilities- Define annual UK advertising plan based on customer insights, business objectives, and market trends- Delivered market mix modelling project enabling robust ROI measurement and forecasting, worked closely with stakeholders to leverage insights and shape investment plans- Defined campaign strategies: Develop strategic comms approach for all major UK ATL campaigns - Budget management: >£120m annually, forecasting, allocation, and cost optimisation- Manage agency retainers, objectives, targets, business reviews and compensationKey Achievements- Developed MMM capability and implemented media optimisations driving £15m of value- Lead launch campaign for Vodafone broadband establishing it as a credible and high growth provider- Lead launch campaign for 4G network leveraging partnerships with Spotify and Netflix and driving 35% marketing effectiveness improvement and significant incremental new connections measured with multivariate geo targetting test and econometrics methodolgies.

Key Responsibilities- Manage creative output for all media channels from initial brief through to final approval- Management of media and creative agencies- Management of media planning for consumer demand communications across TV, digital display, search (PPC), social media, press, radio, outdoor / OOH- Work with commercial teams on the development of competitive offers and propositions- Develop and optimise creative approach aligning brand identity with performance insights generated through research (e.g. eye tracking research) and in-market AB test results- Stakeholder engagment across legal, finance and Exec approvals to deliver monthly communications plan to budget and on schedule.- Launched Free SIM Pay as you go business, achieving 10% market share in 18 months.

London, United Kingdom

• Account lead for Microsoft Bing and Microsoft Advertising• Development of Brand Strategy for Microsoft Bing across EMEA region..• Defining Brand KPI’s and measurement framework.• Roll out of Brand strategy across all comms including: SME acquisition & retention programmes, CRM, telesales & digital media and Large / Corporate lead generation and strategic engagement programs: thought leadership & influencers.• Development of best practice tools and assets for roll out across EMEA. • Building relationships with senior stakeholders at global level.• Managing team of account managers and their delivery of Microsoft campaigns.• Won Best B2B Campaign at the NMA Effectiveness Awards.• Developed digital communications strategy rolled out globally including search / PPC, web optimisation and eCRM communications.• Delivered a 5 fold reduction in cost per acquisition from 2007 to 2009.

Chertsey, England, United Kingdom

P&L responsibility for Samsung consumer Audio Products including category objectives, product development and pricing.Market analysis, including use of Neilsen data, identifying key market trends and development of marketing strategy to support market share growth.Collaborate with buying and merchandising teams from large multiple and ecommerce retailers, and product engineering throughout NPD, and support sales teams during range negotiations.Commission and approve promotional activity to drive channel sell through via consumer advertising and in store / channel promotion.Delivered marketing and commercial 3 year plan for department store growth.Managed trade launches and established an annual Product Range trade showcase.Initiated and established a personal audio partnership with Virgin Megastores.Lead spokesperson on Audio products for external commuications including press briefings and managing relationships within industry commentators.Established pan continental product development collaboration with Napster.

Master Of Business Administration - Mba, Business Administration And Management, General

Ba Honours Degree, Business Administration And Management, General