Pete Dick Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Aucklamd

 Developing 3 year brand strategy, utilising category and consumer insights whilst considering broader portfolio implications Managing shared P&L financial and S&OP metrics: brand spend $2M+, NSR, input demand forecast Media, Creative, and PR agency collaboration and coordination to align strategy and develop consideration, conversion, and volume driving drivers Brief, and collaborate on creative development and media placement across numerous channels and touchpoints Launch NPD and 360 marketing campaigns to local market – cross function alignment to ensure successful sales launch on time, maximising resource support/ROI Implementation of below the line promotional activities – sponsorship, sampling, DM, POS, competitions, alpha influencers – reducing barriers to entry Business Analysis; ex-factory, scan sales, share, SOV, category/segment performance ‘deep dives’, range recommendation, promotional analysis and recommendation Brief and conduct consumer qualitative research, derived insights, development of strategies and tactics to fit opportunities

Key Tasks - Developing brand footprint and long term business plan with Senior Brand Manager - Managing financial and S&OP metrics - Media and creative agency collaboration to align strategy and trigger path to purchase - Collaborative creative development and media placement - Launching NPD to local market; cross function alignment maximising resource support/ROI - Implementation of below the line promotional activities reducing barriers to entry - Business Analysis; ex-factory, scan sales, share, SOV, category/segment performance ‘deep dives’, range recommendation, promotional analysis and recommendation - Leading local relationships with the professional channel; distributors, KOLs, universities, advisory boards, governing bodies and associations, events and conferences - Consumer/Professional qualitative research, derived insights, development of strategies and tactics to fit opportunitiesAchievements - Coordination of 2 major product launches in 2011, achieving share and GTS estimate YTD - Developed closer working relationship with distributors and advocates in an underdeveloped/emerging professional channel

Key Tasks - Collaborating with account managers to provide information and support in aid of Category Reviews - Business Analysis; category/segment performance, range recommendation, promotional analysis and recommendation - Implementing marketing/customer marketing strategies through space management and development of in-store relay opportunities. As category captains, liaised with relevant customer contacts to develop category schematics, templates and planograms - Providing account information and training for staff - Account management, owning interaction directly with Foodstuffs Auckland Category Manager - Electronic sales tool administration for all Foodstuffs accounts - Development and implementation of promotional strategy in PromaxAchievements - Helped gain incremental ranging in all 3 regions - Developed and presented multiple category reviews to head office/category managers as well as individual store owners/buyers. In such cases the objectives have been to solidify our position as category captains, maintaining our role as schematic and planogram providers, and/or implement category layout and change

Key Tasks - Developing customer marketing strategies through in-depth analysis and global and local shopper insights - Pricing analysis in order to monitor competitor activity and propose profitable recommendations - Conducting shopper research through in-store interviews and Homescan research, drawing insights out that create opportunities to change behaviour instore - Creating relevant reports using scan and ex-factory sales for the Johnson & Johnson sales teams to use as a tool to achieve their objectivesAchievements - Helped successfully bring new products to the grocery and pharmacy channels across healthcare categories - Brought shopper insights and a change of priority for the sales team through shopper research by way of Homescan - Developed POS in conjunction with marketing that has set the benchmark for Oral Care POS. This was shared amongst worldwide category management teams in 2008 - Re-aligned pricing to ensure value creation for the category whilst considering internal GP, creating promotional efficiencies

North Shore/NorthKey TasksFirst point of contact for grocery buyers/store staff to Johnson & Johnson, further developing established relationships within the territoryImplementing sales and marketing strategies in-store (i.e. point of sale, relay strategies, display/off location opportunities etc.) Providing new product information/training for staffDriving category growth, while maintaining Johnson & Johnson's 'leadership' role amongst all manufacturers within the categories Johnson & Johnson plays inCategory and in-store sales data analysisAchievementsAwarded Sales Representative of the Year for 2006