Mined and provided valuable insights and recommendations using Spectra and Nielsen’s Consumer Panel data to support Gallo’s strategic marketing and sales initiatives. Built and maintained a relationship with Gallo as a valued business partner ensuring servicing requirements that meet or exceed their expectations.

Managed Individually Frozen, Rotisserie, and Organic fresh chicken product lines. Responsible for short-term and long-term forecasting, driving consumer and trade promotional support, packaging changes, line extensions, administering budgets, and managing and analyzing on-going business performance. Managed all Hispanic Marketing efforts for Foster Farms, including public relations, market research, and TV, radio, and out of home advertising.

Effectively managed participation in retailer/consumer based programs including national and regional consumer events management. Managed and assisted with the execution of all aspects of consumer communications including research, advertising, public relations, and community relations. Strategically managed cross promotions with other organic product companies and retail customers. Managed vendor relationships, including public relations, advertising, and product placement agencies.