Pete Malone Email and Phone Number

Responsible for bringing customer & consumer data into the organization to understand current trends and evaluate future opportunities.

of a new business that teaches art education classes to kids. Quickly have hired and trained a staff, acquired new customers, and have put processes in place to build the foundation of a successful business.Leveraging sales and marketing background, acquired new accounts in an aggressive manner. Quickly moved to be a top producer within the first six months of operation. Created email campaigns, advertisements, and participated in promotional events to create brand awareness, stimulate interest, and sell customers.Hired, trained, and managed a staff of 7 to take our proprietary curriculum to locations in the Kansas City metro area.

Accountable for general management and overall performance of $20 million internet flower new business venture. Managed staff of five and team of twenty responsible for product development, marketing, distribution, inventory, and financial management. Directed comprehensive competitive and customer assessment to re-position the business resulting in 50% increase in acquisition and retention.Guided strategic website technology initiatives and the development of new product formats that improved website conversion 50%. Increased customer satisfaction scores by 40% by dramatically improving consumer experience from point of purchase through product fulfillment. Efforts led to Consumer Reports recognizing Hallmark Flowers as best online florist in November, 2004.

Managed a staff of six direct reports responsible for the business performance of nine different product lines generating $500 million of retail revenue. Reversed negative business trends by conducting consumer behavior research and implementing strategies aimed at improving product relevance. Partnered with field sales and retail customers to understand product requirements in order to re-position core business product line. Product re-stage led to 10% increases in wholesale and retail sales.

Responsible for identification, development, and implementation of product marketing plans for $500 million channel of distribution. Developed marketing programs that successfully launched a new greeting card brand to supermarket retailers. Identified unique and differentiated tactics to capture and convert store traffic. Sales results exceeded retailer contractual commitments. Implemented category management plans by segmenting rooftops and developed specific product mix and department layouts that increased same store sales 5%

Led group of seven cross-functional employees in the development and execution of product marketing and creative plans in an attempt to grow sales and margin for two product lines that generated $80 million in revenue.

Developed product marketing plans for $70 million product line that led to two consecutive years of increases in both retail sales and market share.

Responsible for monitoring, analyzing, and reporting financial results of $85 Million Business Unit.Identified and implemented business improvement plans resulting in $3 million of annual savings.Career Development Management Training Program