Formerly Rich Marketing Ltd, Educora Consulting provides a high quality consulting services to the Higher Education sector, specialising in the fields of student recruitment (international and domestic recruitment), partnerships and transnational education (TNE), brand and marketing and market research.Interim clients have included; University of Kent (Interim Director of International Recruitment and Partnerships in 2024) and Staffordshire University (Interim Director of Recruitment and Admissions in 2018). Project based clients have included; Coventry University, University of Portsmouth, University of the West of England (Bristol), University of Leicester, University of Greenwich, Plymouth University, University of Leicester School of Business, University of Highlands and Islands (Perth College), INTO University Partnerships, De Montfort University, University of Wolverhampton, University of York and University of South Wales.Educora Consulting provides a wide range of services relating to brand and marketing, domestic and international student recruitment, TNE and revenue generation, such as; Brand Definition, Market Research, Outsourced Marketing Services, Strategic Advice and Consulting. This could include; market definition and segmentation, extraction and development of an institutions’ value proposition and key messaging, brand and creative execution, and the development and implementation of marketing, student recruitment, admissions, enrolment and conversion and TNE/partnership plans and strategies.

The University of Kent stands proud as one of the UK’s premium universities. The University offers outstanding teaching, stunning study locations, close proximity to London and a superb student experience.As Interim Director of International Recruitment and Partnerships I was responsible for leading the University's international team, with a sharp focus on maximising student recruitment volumes for the autumn 2024 international student intake.At the time of my arrival, in the spring of 2024, the University was projected to achieve less than <50% of its international recruitment target. During the first two weeks of my tenure, I was able to help the team identify seven priority international markets, creating an emergency recruitment plan for each country. Each plan containing an agent engagement strategy, an executable digital marketing plan as well as a scholarship/bursary strategy. As the intake grew closer, the University also introduced calling campaigns and conversion plans for each of the seven markets, which served to increase conversion ratios.In addition I was able to identify bottlenecks within the admissions and student recruitment journeys, and introduced changes that presented Kent as a more attractive proposition to the wider international student community.The initiatives served to significantly increase student volumes and lay foundations for successful future intakes.

Acumen (part of the Sannam S4 Group) delivers a range of services to the global Higher Education sector, designed to drive international student recruitment volumes, ease recruitment and enrolment processes and to foster cross-border transnational education (TNE) partnerships. Acumen also provides research and consulting services to the HE sector addressing key areas such as; market feasibility studies and entry strategies, execution of high quality market research, financial compliance studies and regulatory environment analysis, supported by a local physical presence and in-market experience and expertise.We serve over 150 education sector clients, including; many of the world’s top 20 universities, colleges, K12 school groups, EdTech companies and government bodies, and are the global expansion partner to a further 200+ corporate businesses and non-profit organisations. With operations in over 20 countries, we employ more than 250 professionals, each possessing genuine local knowledge and sector expertise. The role of Executive Director – UK and Europe (Education) requires me strategically lead Sannam S4's education division across Europe, delivering against ambitious growth targets and supporting the business's existing (and expanding) partner network.

At the time of my departure, Coventry University had risen to become the UK's largest provider of campus-based Transnational Education (TNE), partnering with more than 45 universities around the globe to deliver undergraduate and postgraduate Coventry University qualifications to more than 20,000 active students. During my tenure the number of active TNE students (studying a Coventry award overseas) grew by 54%, from c.13,000 students.During this period I acted in the role of Associate Pro Vice-Chancellor - International (focussing on TNE and progression partnerships), as well as continuing many of my substantive duties as Director of Partnership Development.

As the Director of Partnership Development and Operations, a key leadership position within the Academic Partnership Unit (APU) at Coventry University, I was responsible for increasing student volumes and achieving sales growth from within the existing portfolio of international partners, as well as strategically developing the portfolio of collaborative partnerships and safeguarding academic quality throughout the network of Coventry University's partner network.The role required me to lead a Directorate that includes a large team of; Partnership Managers and Partnership Administration staff (the Collaborative Support Team). The Directorate's objective was to ensure that Coventry University's service to (and collaboration with) all of the University's international partners reflected a sophisticated level of partnership engagement, placing Coventry University at the cutting edge of TNE service and delivery. The role also required me to manage the Directorate's complex budget, as well as management and oversight of the portfolio's debt, risk planning/mitigation and oversight of quality assurance processes across the partnership network.

From January of 2017 I consulted to Coventry University’s Academic Partnership Unit (APU), tasked with developing a series of new business strategies.The focus of this assignment was to review Coventry University’s existing Transnational Education (TNE) strategy, and to identify prospective new markets and opportunities, as well as to streamline the process of reviewing TNE opportunities and on-boarding new partners.For much of the 2019 calendar year I acted as Project Manager for a major project that would see Coventry University open a branch campus in Cairo, Egypt (Coventry University Branch at The Knowledge Hub Universities).

Navitas (ASX Top 100) is a leading global education provider that offers an extensive range of educational services.During my tenure Navitas employed some 6,000 staff around the world and provided education opportunities for more than 80,000 individuals each year. The company recorded annual revenues of c.AUD$980m during the 2015 financial year.At the time of my tenure Navitas, a global industry leader in the delivery of pre-university and university pathway programmes, offered programmes at over 30 universities throughout Australia, UK, USA, Canada, New Zealand and Singapore.As UK General Manager - Sales and Marketing my role required me to develop innovative strategies to drive growth across all Navitas UK operations (without comprising teaching quality or partner University brand credibility) and ensure achievement of student enrolment targets across Navitas colleges/universities located throughout England, Scotland and Wales.At the time of my departure Navitas UK partnered with 10 Universities, specifically; Aberdeen, Edinburgh Napier, Birmingham City, Northampton, Anglian Ruskin, Brunel, Hertfordshire, Portsmouth, Plymouth and Swansea, and recruited c.3,000 university pathway students per annum across a wide spectrum of ordinary degree and masters programmes.During my tenure Navitas experienced impressive sales growth of 8% (with projected growth of a further 13% in 2016/17). This growth was achieved in a market which had seen international student recruitment numbers fall across the sector.The final six months of my tenure required me to drive and lead a major change management project, centralising admissions processing and lead conversion from across the network to a central hub, located in Oxford.

Founded in 1945, Henley Business School was the first business school to be established in the UK and remains one of the most respected schools in Europe. Henley is triple accredited (AMBA, EQUIS and AACSB) and is consistently ranked among the world’s top 50 business schools by both the Financial Times and The Economist.As Head of Student Recruitment Marketing I was responsible for leading the marketing team, managing domestic and international marketing and student attraction strategies for the school's suite of MBA programmes as well as Henley's wide range of executive education, undergraduate and postgraduate programmes. Henley programmes are categorised into the specialist disciplines of; Accounting, Business and Management, Finance, Real Estate and Planning.During my tenure I successfully redesigned the school's approach to international student recruitment and reshaped the school's lead conversion strategies. This activity contributed directly to an increase in enquiries and conversion (by as much as 30-35% in some areas of the business school) as well as conversion ratios and, ultimately, a tangible increase in student numbers.

Macquarie Graduate School of Management (MGSM) is one of the world's most respected and highest ranking business school's, with two campuses in Sydney, Australia, and a campus in Hong Kong. As Head of Marketing I was required to lead the marketing team (a team of five) and manage the school's marketing and student attraction strategies. During my tenure I refined the school's brand, relaunched the school's website (now considered one of the best in category) and redefined the school's communications and social media strategies (resulting in a 300% increase in social media interaction between MGSM and its audience).This work not only served to position MGSM as one of Asia Pacific's more innovative business schools (from a marketing and branding perspective) but had a tangible and positive impact on student attraction and revenue generation. Enquiry rates increased by 30%, web-traffic by more than 50% and sales revenue by more than 20%.This was achieved in what was acknowledged to be a shrinking market, and during this time MGSM's market-share increased by 50% (within the state of New South Wales).During my tenure I was responsible for MGSM's ranking submissions and led the project team responsible for driving MGSM's uplift from #73 to #55 in The Economist 'Which MBA' global ranking (over a two year period). Since my departure the ranking has risen to #28 as a direct result of the strategies that I set in place prior to departure.

McGrath Estate Agents is Australia's premium residential real estate brand.

Chandler Macleod is one of Australia's premium HR and recruitment outsourcing firms.

Ajilon Group, part of Adecco, served numerous industries in the field of HR and recruitment services/outsourcing.