Ashley Peterson Email & Phone Number

Lutz, Fl, Us

New York, United States

Providing pharmaceutical companies a data-driven approach to Investigator and site selection through insights based on data analytics, with the end goal of decreasing enrollment and study timelines, increasing diversity in enrollment, and ensuring longer periods of sales opportunity prior to loss of exclusivity by bringing drugs to market faster.• Responsible for the coordination of several cross-functional teams to facilitate the production of customized dashboards addressing a wide range of therapeutic areas. • Collaborated with Data Engineers and Data Science teams to create SOPs for data collection, manual data stewardship and quality assurance, leading to increased efficiency and a reduction in overall timeline for product delivery by 33%. • Leveraged clinical research knowledge to build relationships with new clients and develop relationships in Clinical Operations and DEI departments of existing clients, which resulted in exceeding the annual sales goal by 100% and securing $1M in the introductory sales year for a new division.

Jacksonville, Florida, United States

Responsible for management of the coastal southeast territory, with total sales volume of 1.2M annually. Cultivates relationships with VIP accounts to understand business challenges and tailors custom solutions for each. Conducts business analyses to streamline current process management, increasing productivity and profitability year over year. Partners with Regional Mangers, Sales Teams to drive growth in the software and services segment while also providing mentoring and support as a subject matter expert. Executes strategic account development plans, adding value to customers by delivering effective, professional proposals and simultaneously growing revenue for both the customer and Hilti. • Closed out first year in role with sales achievement of 128% of goal. • Top 3 in sales for East Coast Division.• Recognized by CEO for closing top sales opportunity within 3 months in role.

Greater Tampa Bay Area

Responsible for maximizing and driving revenue by increasing Hilti market share in a territory with over $1M in annual sales. Implements elaborate account plans within complex VIP accounts by utilizing situational selling skills and consultative selling. Collaborates with team to track $100M+ projects and create development plans to strategically capitalize on jobsite potential.• Recognized by Vice President for account growth and maintaining a 107% average for 2020, despite company-wide sales decline of 8% due to Covid-19.• Cultivated top 20 focus accounts by leveraging relationship development and product knowledge, for an average increase of 149% over year prior.• Developed a new tracking and documentation system for large-scale construction projects, leading to increased sales across the market organization.• Selected to participate in company talent day, showcasing promotable candidates to district managers within the market organization, as well as the Vice President of Hilti North America.

Tampa/St. Petersburg, Florida Area

Managed Business Development Team. Built out doctor referral networks. Hosted medical presentations. Recruited, prescreened, and enrolled patients into clinical research trials. Instituted and managed site metrics to ensure adherence to enrollment objectives for various pharmaceutical companies. Coordinated all marketing efforts and tracked ROI from marketing initiatives. Responsible for the creation and implementation of community education materials and engagement projects. • Consistently maintained a patient retention rate of 87% in addition to surpassing profitability targets.• Recognized by Biogen, Eli Lilly and Pfizer as top enroller nationally, for exceeding recruitment objectives.• Two-time keynote speaker at the Global Alzheimer’s Platform Network Annual Research Conference.• Doubled company profitability in 7 months, driving continued revenue growth for subsequent years.

Chicago, Illinois

Grew assigned sales territory in Lincoln Park, Wicker Park, Bucktown, and part of the northern Loop. Responsible for developing new accounts and expanding market share in current accounts. • Exceeded sales targets in 2014 & 2015, ranking third in the entire Chicago market for the Q1 initiative. • Tasked with reviving a depressed territory after achieving a 12% increase in sales in the first four months.• Increased total accounts by 9% over a one year period, expanding revenue by $80,000 annually.• Winner of 2015 Q3 Monster Sales Challenge for the entire Chicago District.

Greater Chicago Area

Grew market share and increased customer accounts. Drove brand awareness through strategic alignment with professional organizations. • Increased profits in the Chicago market from 260k to approximately 1M annually in a one year period. • Negotiated contracts that led to the addition of 90 hotel accounts to the sales portfolio.

Orlando, Florida Area

Independent Contractor for Orange County Convention Center handling show floor management, sales, and registration for shows including NPE, Homebuilders Association, Cardinal Health, and Premier Beauty. Assists in the coordination of a variety of events including weddings, quinceañeras, fashion shows, and fundraiser galas in collaboration with the Orange County History Center, Encore Creations, and A Flair for Affairs. Generates RFPs and reviews proposals from area venues and vendors. Responsible for budget management, venue selection and contract negotiations, and vendor coordination. Creates and manages marketing campaigns for upcoming events through print, radio, and several social media platforms including Facebook, MySpace, and Flickr.

Orlando, Florida Area

Managed ticket sales and distribution through the generation of call lists and the creation of the event website. Secured in excess of $60,000 in sponsorships through cold calling and the creation and distribution of sponsorship packets. Collaborated with the budget manager to create a database for tracking and recording sponsorships and in-kind donations. Responsible for all descriptions and phrasing used in advertising materials, including invitations, rack cards, posters, and digital media.

Orlando, Florida Area

Increased company profitability by over 25% by helping to secure relationships with new venues, thereby increasing market share and brand awareness. Utilized CaterPro Catering Software to enhance productivity and profitability of banquet and event planning. Responsible for the creation of marketing materials used in area print publications. Handled the creation of all event floor plans utilizing a variety of room design software as well as MS Excel. Managed social media marketing by writing blogs and updating the company portfolio through HootSuite.

Tampa/St. Petersburg, Florida Area

Organized events through the Regional and National Makeup Artist Programs. Responsible for sales, customer service, employee training/product education, and for promotion of up-coming events.

B.S., Event Management

Bachelor Of Science (Bs), Hospitality And Event Management

Education record

Education record

Education record

Education record

Education record