Peter J. Bohan Email & Phone Number

Greater New York City Area

Amsterdam, North Holland, NL

• Oversee B2C acquisition, demand generation, and performance marketing campaigns, driving growth of key digital products.
• Optimize paid social campaigns for PracticeUpdate.com, boosting conversion rate 83% and reducing CPA 16% in first 3 months.
• Developed Q4 paid social campaigns resulting in 25.8% acquisitions growth for PracticeUpdate.com, making Dec. 2019 their best month ever.
• Grew myHealthTalent.com’s social following 228% on Facebook, 36% on Twitter, and 20% on LinkedIn after taking over management.
• Developed and executed multi-channel digital marketing campaign that resulted in a $400K contract renewal with the CDC.

Downey, CA, US

• Managed & optimized drip, nurture, and win-back lead-gen campaigns via multi-channel marketing automation to boost acquisitions and revenue.
• Developed responsive-design emails and landing pages across mobile and desktop with the goal of producing MQLs and SQLs.
• Designed workflows and audience segmentation for automation campaigns and analyzed and reported on campaign performance.

• Delivered consistent growth: traffic up 64%, conversions 26%, AOV 60%, email list 62%, Twitter 63%, and revenue 267% in first 2 months and helped make Nov. 2015 their best-performing month ever.
• Developed sale campaigns driving acquisitions up 63%; performed keyword research and led SEO/SEM efforts producing first page search results for sale keywords.
• Managed email marketing, segmentation, and audience retention efforts; tested and optimized PPC, paid social and remarketing campaigns.

Mamaroneck, NY, US

• Managed wide range of digital projects supporting clients in the global telecommunications and cloud computing field for this industry-leading marketing and PR agency.
• Developed and co-designed blog posts, email blasts, press releases, event invites, etc. generating over 3,000 website visitors a month.
• Wrote and managed client’s social content and overall communications calendar; managed lead-generation efforts for trade show events.

New York, NY, US

• Delivered popular presentation to 25 graduate students in NYU's Masters in Publishing Program in the Advanced Seminar in Book Marketing and Branding class.
• Explored ways to gather and interpret data on past and present performance, how metrics can guide strategy and budget, and common digital marketing analytics terminology and equations.
• Demonstrated key digital marketing tactics such as SEO, paid/organic search, PPC campaigns and keyword research, growth hacking, Facebook advertising, distinguishing vanity metrics, establishing normalcy and.

Boston, Massachusetts, US

• Led acquisition and engagement across web, social, display, email, apps/tablet, out of home, radio, print, direct mail, and events.
• Ran Curious George campaigns generating 10MM+ impressions, 2MM web hits, 3000+ events, and a 300% social engagement lift.
• Managed content, co-marketing, and social programs resulting in 500K/month new site visits, increased fan bases, and asset downloads.
• Developed strategic partnerships with Amazon, BN.com, and others; reaching new audiences and driving engaged traffic and sales.
• Engineered co-branded/co-marketing opportunities and contests/sweepstakes with 3rd-party partners to drive new email subscriptions (20-40K annually).
• Planned 7-figure annual budget; analyzed pre- & post- campaign results based on KPIs and goals; managed agencies and vendors.

San Francisco, CA, US

• Managed and distributed budget across display, social, content, direct mail, and events, growing company revenue 30% each year.
• Led cross-functional teams to create digital content (interviews, blogs, eBooks, samplers) for earned/owned/paid channel promotion.
• Created integrated giveaway and sweepstakes campaigns resulting in 100K+ email subscribers and a 57% conversion rate increase.
• Produced series of 20 teaser videos to build buzz, website hits, and earned media impressions; YouTube views to date: 2 million.
• Developed custom promo codes, flash sales, and coupon offers for partners and affiliates, generating up to 10K customers annually.
• Co-managed a department Marketing Assistant and interns.

New York, US

• Managed strategic channel sales programs (discounts, bundling, free-with-purchase) driving $25MM in incremental revenue Y-O-Y.
• Partnered with content syndication and school/college marketing agencies, generating an estimated 5MM impressions at no cost.
• Produced turnkey toolkits, making branded event marketing easy for fans; generating countless impressions on a lean budget.
• Managed a staff of 2 junior marketers and interns. Oversaw all department workflow and processes.

• Oversaw email marketing, nurturing, segmentation, and list building; grew subscriber base 30% and client base 10% in first year.
• Handled RPFs and managed custom programs for major healthcare clients DuPont, Zeiss, B. Braun, 3M, and others boosting revenue 25%.
• Created all client and reader-facing materials: print and digital ads, media kit, renewal inserts, whitepapers, case studies, direct mail, presentations, and cover wraps.

Princeton, NJ, US

• Coordinated the scheduling, layout, editing, proofing, production, and tracking of brochures, catalogs, self-mailers, and postcards.
• Coded, tracked, and analyzed results of all direct marketing; managed major sale catalog, which alone drove 20% of annual sales.
• Conducted market research, purchased targeted lists and managed large-scale mailings with printers and fulfillment warehouse.

B.A., English / Concentration In Film Studies

Certification In Digital Marketing

Publishing